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      • Faculty Publications  (465)

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      • 2013
      • Case

      Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

      By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
      After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz, sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
      Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Information Technology Industry
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      Kanter, Rosabeth M., Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business Publishing Case 314-028, 2013.
      • September 2013
      • Article

      Converging to the Lowest Common Denominator in Physical Health

      By: Leslie K. John and Michael I. Norton
      Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills... View Details
      Keywords: Information; Behavior; Decision Choices and Conditions; Health; Health Industry
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      John, Leslie K., and Michael I. Norton. "Converging to the Lowest Common Denominator in Physical Health." Special Issue on Health Psychology Meets Behavioral Economics. Health Psychology 32, no. 9 (September 2013): 1023–1028.
      • September 2013
      • Article

      Testimonials Do Not Convert Patients from Brand to Generic Medication

      By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

      Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

      Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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      Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
      • August 2013 (Revised August 2014)
      • Technical Note

      Health Information Exchanges

      By: Regina E. Herzlinger and Kyle Bertke
      Companion background note to AxSys. View Details
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      Herzlinger, Regina E., and Kyle Bertke. "Health Information Exchanges." Harvard Business School Technical Note 314-040, August 2013. (Revised August 2014.)
      • August 2013 (Revised August 2014)
      • Case

      Aon Hewitt's Private Health Insurance Exchange

      By: Regina E. Herzlinger, Aiden Y. Feng and Meghan D. Oliver
      Aon Hewitt, a leading health insurance broker and consultant, is one of the first movers in forming exchanges to sell health insurance. What kinds of products should it offer on this exchange? View Details
      Keywords: Health Care and Treatment; Insurance
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      Herzlinger, Regina E., Aiden Y. Feng, and Meghan D. Oliver. "Aon Hewitt's Private Health Insurance Exchange." Harvard Business School Case 314-037, August 2013. (Revised August 2014.)
      • July 2013 (Revised March 2015)
      • Case

      Carl Zeiss and Free-Form Production: Can We See Clearly Yet?

      By: Willy Shih
      The prescription eyeglass lens industry was complicated and highly fragmented, and even though many of the tools and techniques employed have been relatively unchanged over the last century, there was still a surprising pace of innovation. An aging population around... View Details
      Keywords: History; Demand and Consumers; Disruptive Innovation; Vertical Integration; Theory; Technology Adoption; Health Industry
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      Shih, Willy. "Carl Zeiss and Free-Form Production: Can We See Clearly Yet?" Harvard Business School Case 614-007, July 2013. (Revised March 2015.)
      • July–August 2013
      • Article

      The Network Secrets of Great Change Agents

      By: Julie Battilana and Tiziana Casciaro
      Change is hard, especially in a large organization. Yet some leaders succeed—often spectacularly—at transforming their workplaces. What makes them able to exert this sort of influence when the vast majority can't? The authors tracked 68 change initiatives in the UK's... View Details
      Keywords: Networks; Organizational Change and Adaptation; Leading Change; Health Industry
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      Battilana, Julie, and Tiziana Casciaro. "The Network Secrets of Great Change Agents." Harvard Business Review 91, nos. 7/8 (July–August 2013): 62–68.
      • June 2013 (Revised March 2015)
      • Case

      Open Innovation at Siemens

      By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller
      The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details
      Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Health Industry; Health Industry; Health Industry; Health Industry
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      Lakhani, Karim R., Katja Hutter, Stephanie Healy Pokrywa, and Johann Fuller. "Open Innovation at Siemens." Harvard Business School Case 613-100, June 2013. (Revised March 2015.)
      • 2013
      • Article

      Boardroom Centrality and Firm Performance

      By: David F. Larcker, Eric C. So and Charles C.Y. Wang
      Firms with central or well-connected boards of directors earn superior risk-adjusted stock returns. Initiating a long position in the most central firms and a short position in the least central firms earns an average risk-adjusted return of 4.68% per year. Firms with... View Details
      Keywords: Networks; Governing and Advisory Boards; Forecasting and Prediction; Performance
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      Larcker, David F., Eric C. So, and Charles C.Y. Wang. "Boardroom Centrality and Firm Performance." Journal of Accounting & Economics 55, nos. 2-3 (April–May 2013): 225–250.
      • February 2013
      • Article

      Let them Have Choice: Gains from Shifting Away from Employer-Sponsored Health Insurance and Toward an Individual Exchange

      By: Leemore S. Dafny, Katherine Ho and Mauricio Varela
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      Dafny, Leemore S., Katherine Ho, and Mauricio Varela. "Let them Have Choice: Gains from Shifting Away from Employer-Sponsored Health Insurance and Toward an Individual Exchange." American Economic Journal: Economic Policy 5, no. 1 (February 2013): 32–58.
      • January 2013 (Revised February 2013)
      • Case

      EverTrue: Mobile Technology Development (A)

      By: William R. Kerr and Alexis Brownell
      Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details
      Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India
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      Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (A)." Harvard Business School Case 813-122, January 2013. (Revised February 2013.)
      • 10 Jan 2013
      • Other Presentation

      Value-Based Health Care Delivery Faculty Information Session

      By: Michael E. Porter
      Keywords: Health
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      Porter, Michael E. "Value-Based Health Care Delivery Faculty Information Session." Institute for Strategy and Competitiveness, Boston, MA, January 10, 2013.
      • 2013
      • Case

      Xinhua Hospital: Implementation of EMR Project

      By: F. Warren McFarlan, Ning Jia, Weiqi Liu and Shanshan Cao
      Established in 1958, Xinhua Hospital Affiliated to Shanghai Jiao Tong University School of Medicine (hereafter referred to as "Xinhua Hospital") is an integrated modern teaching and research hospital with a comprehensive set of disciplines and a specialization in... View Details
      Keywords: China; Hospitals; China
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      McFarlan, F. Warren, Ning Jia, Weiqi Liu, and Shanshan Cao. "Xinhua Hospital: Implementation of EMR Project." Tsinghua University Case, 2013.
      • 2013
      • Teaching Note

      Xinhua Hospital: Implementation of EMR Project (TN)

      By: F. Warren McFarlan, Ning Jia, Weiqi Liu and Shanshan Cao
      Established in 1958, Xinhua Hospital Affiliated to Shanghai Jiao Tong University School of Medicine (hereafter referred to as "Xinhua Hospital") is an integrated modern teaching and research hospital with a comprehensive set of disciplines and a specialization in... View Details
      Keywords: China; Hospitals; China
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      McFarlan, F. Warren, Ning Jia, Weiqi Liu, and Shanshan Cao. "Xinhua Hospital: Implementation of EMR Project (TN)." Tsinghua University Teaching Note, 2013.
      • Article

      Effects of Description of Options on Parental Perinatal Decision-Making

      By: Marlyse F. Haward, Leslie K. John, John M. Lorenz and Baruch Fischhoff
      Objective: To examine whether parents' delivery room management decisions for extremely preterm infants are influenced by (a) the degree of detail with which options-comfort care (CC) or intensive care (IC)-are presented or (b) their order of presentation. Methods: 309... View Details
      Keywords: Decision Making; Values and Beliefs; Personal Characteristics; Attitudes; Motivation and Incentives; Family and Family Relationships; Health Care and Treatment
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      Haward, Marlyse F., Leslie K. John, John M. Lorenz, and Baruch Fischhoff. "Effects of Description of Options on Parental Perinatal Decision-Making." Pediatrics 129, no. 5 (May 2012): 891–902.
      • November 2012 (Revised August 2014)
      • Case

      Cisco in 2012: Reorganizing for Efficiency and Flexibility

      By: Ranjay Gulati, Alison Berkley Wagonfeld and Luciana Silvestri
      In 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that... View Details
      Keywords: Organizational Change and Adaptation; Restructuring; Adaptation; Performance Efficiency; Emerging Markets; Information Technology Industry
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      Gulati, Ranjay, Alison Berkley Wagonfeld, and Luciana Silvestri. "Cisco in 2012: Reorganizing for Efficiency and Flexibility." Harvard Business School Case 413-069, November 2012. (Revised August 2014.)
      • September 2012 (Revised March 2014)
      • Case

      Reinventing Brainlab (A)

      By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal
      The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment. View Details
      Keywords: Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Health Care and Treatment; Information Technology Industry; Information Technology Industry; Germany
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      Herzlinger, Regina E., Vincent Dessain, and Karol Misztal. "Reinventing Brainlab (A)." Harvard Business School Case 313-069, September 2012. (Revised March 2014.)
      • 30 Aug 2012
      • Other Presentation

      Value-Based Health Care Delivery: Faculty Information Session

      By: Michael E. Porter
      Keywords: Health
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      Porter, Michael E. "Value-Based Health Care Delivery: Faculty Information Session." Vanderbilt University Curriculum Information Session, Nashville, TN, August 30, 2012.
      • August 2012 (Revised December 2023)
      • Background Note

      Note on Health Insurance Coverage, Coding, and Payment

      By: Regina E. Herzlinger and Jo Ellen Slurzberg
      This note explains how health care technology and service innovators receive payment from government insurers, in the U.S. and abroad, and from private insurers. It describes each of the three steps needed to obtain reimbursement: coverage, coding, and payment. It also... View Details
      Keywords: Health Care Delivery; Health Care Costs; Health Insurance; Health Insurance Marketplaces; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Private Sector; Public Sector; Decision Making; Information Technology; Health Industry; Health Industry
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      Herzlinger, Regina E., and Jo Ellen Slurzberg. "Note on Health Insurance Coverage, Coding, and Payment." Harvard Business School Background Note 313-042, August 2012. (Revised December 2023.)
      • August 2012 (Revised August 2012)
      • Case

      HealthAllies (A)

      By: Regina E. Herzlinger and Michael Sherman
      This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details
      Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry
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      Herzlinger, Regina E., and Michael Sherman. "HealthAllies (A)." Harvard Business School Case 302-019, August 2012. (Revised from original August 2001 version.)
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