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- All HBS Web
(1,934)
- People (4)
- News (582)
- Research (377)
- Multimedia (45)
- Faculty Publications (92)
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- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
- 08 May 2012
- First Look
First Look: May 8
supplement:http://cb.hbsp.harvard.edu/cb/product/812116-PDF-ENG OpenIDEO Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina, and Stephanie Healy PokrywaHarvard Business School Case 612-066 The case describes OpenIDEO, an online offshoot... View Details
Keywords: Carmen Nobel
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
week in advance of delivery. Looking to determine how personal decisions made for tomorrow differ from decisions made for several days from now, researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of customer orders from an View Details
Keywords: by Carmen Nobel
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
consumers tend to value the product more." Mohan is an author of the paper Lifting the Veil: The Benefits of Cost Transparency, written with HBS assistant professors Ryan W. Buell and Leslie K. John. Intimate Disclosure Since cost... View Details
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
partnership with the online review platform Yelp helped the researchers evaluate consumers’ interest in dining at restaurants as well as ordering food for delivery and takeout. The team found that: People across the US had largely stopped... View Details
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
former HBS doctoral student. Why people count on willpower Zlatev says commitment strategies can be extremely effective, such as partnering with a friend to remain accountable about reaching a goal, whether it’s eating healthier,... View Details
Keywords: by Michael Blanding
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
what resonates with online users. Google and Amazon are among a growing list of companies running tens of thousands of tests per year. A growing number of companies are applying these techniques to marketing, strategy, and even... View Details
Keywords: by Danielle Kost
- 11 Nov 2002
- Research & Ideas
Women Entrepreneurs Usher in the Next Generation
entrepreneurs discussing women's often uneasy relationship with money and power. Their panel session, titled "Women and Entrepreneurship in Contemporary America," held on October 25 as part of the two-day conference, was moderated by View Details
Keywords: by Martha Lagace
- 09 Apr 2014
- Research & Ideas
A Playbook for Small-Business Job Creation
experience as a policy maker—as well as 25 years of experience as an investor and small business owner—to the U.S. Competitiveness Project at Harvard Business School. Mills left the SBA last summer and accepted a two-year fellowship at View Details
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
business of rationality or emotionality?” To kick off the conversation, Raman relayed what happened when Cleveland Clinic CEO Delos "Toby" Cosgrove visited a class at HBS a few years ago to discuss a case study on the renowned hospital.... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
effort into a commercial website and app. "They realized that some of the interventions they identified were useful to people, but there was no real mechanism to have them be utilized," says Norton, who along with John wrote a recent HBS... View Details
- 27 Oct 2011
- Research & Ideas
Horrible Boss Workarounds
"What's horrible is often in the eye of the beholder," she says. "There are many people who complain about their bosses without taking a look at themselves, and vice versa." Kanter recently sat down with HBS Working... View Details
Keywords: by Carmen Nobel
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
important part of how businesses operate, and that can only increase going forward.” “Increasingly, the tech architectures inside firms are a source of competitive advantage.” In a new industry and background note written with HBS... View Details
- 27 Aug 2014
- Lessons from the Classroom
Learning From Japan’s Remarkable Disaster Recovery
leadership in mobilizing people and resources in highly dynamic situations.” Each winter, 900 HBS students dispatch around the world to see businesses up close, learn what they can about how they are run, and share their own knowledge... View Details
- 10 Feb 2003
- Research & Ideas
Women at Work
"Work/Life Balance: Are We Comfortable with the Choices We Make?" moderated by HBS professor Robin Ely, discussed their work/life decisions and the repercussions of those decisions at the 12th Annual Dynamic Women in Business... View Details
Keywords: by Wendy Guild
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
less and less innovative." “Success is a powerful thing It tends to make companies stupid" Scott Cook, Intuit Avoiding innovation stagnation is the reason that Cook believes established companies need a lean start-up model—maybe even more than start-ups do.... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
established firm," explains Teixeira, who details the phenomenon in a recent paper, The Decoupling Effect of Digital Disruptors, coauthored with HBS Research Associate Peter Jamieson (HBS MBA'14). The companies spearheading the trend look... View Details
Keywords: by Michael Blanding
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
may lack the left-brain analytics needed to better understand their customers in today's information-rich environment. Besides, argue McGovern and Quelch, outsourcing marketing can lead to better quality and lower costs. McGovern offers a unique perspective: Before... View Details
Keywords: by Poping Lin
- 02 Feb 2016
- First Look
February 2, 2016
Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44724 Enhancing the... View Details
Keywords: Sean Silverthorne