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Show Results For
- All HBS Web
(569)
- People (1)
- News (311)
- Research (150)
- Multimedia (13)
- Faculty Publications (14)
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the book is written on this election,... View Details
Keywords: by John Quelch
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant professor Charles King (with... View Details
- 01 Dec 2006
- News
MBA vs. MBA
political scientist Bond notes. “Based on the way the voters turned out last time, they appreciated that.” HBS Experience Helps Both Candidates CHALLENGER: Taylor (second from left) with buddies in Iraq, with Vice President Cheney, and on... View Details
- Web
CFO Letter - Annual Report 2014
the Campaign will be crucial in the School’s financial planning for fiscal 2015 and beyond. Against this backdrop of uncertainty on the revenue front, HBS will be facing challenges from a cost perspective in... View Details
- 01 Mar 2010
- News
Students Assist Needy Family
A Boston family threatened with homelessness got a financial lift from more than seventy HBS students just before Thanksgiving. In response to an e-mail campaign launched by roommates Grace Simmons and... View Details
- 01 Jun 2004
- News
Teaching and Learning Center Established, Honors Christensen’s Legacy
Many HBS faculty members make it look easy. But anyone who has ever tried to lead a discussion among eighty students will quickly realize that case-method teaching is an art. It is an art that requires a tremendous amount of training,... View Details
- 01 Mar 2013
- News
Can't Knock the Hustle
POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS... View Details
- 13 May 2013
- News
Connections That Last
her passion for HBS by participating each year in a letter-writing campaign to classmates encouraging support for the Dean’s Fund and personalizing each letter with a handwritten note. View Details
- 01 Sep 2005
- News
Trouble in Mouse Land
In 1984, two board members of the Walt Disney Company (WDC) — Stanley Gold and Roy Disney — mounted a targeted campaign to convince major shareholders that Michael Eisner and Frank Wells were the right team to lead the faltering... View Details
- 23 Jun 2014
- News
Freedom to Explore
HBS Fund for Leadership and Innovation. “I recognized the impact alumni giving has had,” she remarks, “and decided that this was the right time for me to make a gift that at least partially signals the benefits that I personally received,... View Details
- 01 Dec 2014
- News
@Soldiers Field
arm might lift a barbell.” The 229 RCs who signed up for lunch roulette were connected with three perfectly randomized HBS classmates. Hosted by the Student Association and the Digital Initiative, the project used an open source computer... View Details
- 01 Dec 2002
- News
Fall Reunions
reunions held October 3–6. Attendees took advantage of the opportunities to return to the classroom, mingle with old friends and faculty members, and make new acquaintances. In his welcoming remarks, Dean Kim B. Clark discussed the School's first-ever capital View Details
- 01 Dec 2003
- News
Christine Fairchild to Head External Relations
equal measures on the capital campaign and the entire External Relations organization.” Melnick first came to HBS as a research associate in 1986. He joined the Financial Office in 1992 as assistant director... View Details
- 17 Apr 2014
- News
A Family Investment
so when his father showed him the HBS campus at the age of 13, the younger Özyeg in began to map out his future. “HBS got into my blood,” he says with a laugh. After studying management and economics at Carnegie Mellon University and... View Details
- 01 Sep 2017
- News
Futures Made Bright Through Opportunity
photo by Jean-Marie Wecker photo by Jean-Marie Wecker Her interest in learning more about the role she could play in both the private and the public arenas inspired Kyarisiima to pursue joint degrees at HBS and the Harvard Kennedy School... View Details
- 01 Dec 2011
- News
The Personal Touch
Timken Investing in HBS What Keeps HBS Ahead? You Do! Donor Spotlight Research With Impact: Changing Global Health Practices FAQ Monica Dodi and Jacob Navon (both MBA ’84) Wanting to maintain and leverage... View Details
Keywords: reunion
- 01 Sep 2017
- News
Opening Doors
MBA 1992) recently contributed $12 million to support fellowships at HBS, the largest single gift for financial aid the School has ever received, and also donated $500,000 to the HBS Fund for Leadership and Innovation. Their generous gift... View Details
- 01 Aug 2014
- News
Participation Guys
see why we have been able to come together as a section over and over again to achieve what we did to support the School.” “I want others to have this great experience, and I want HBS to keep getting better and even more relevant in the... View Details
- 01 May 2013
- News
C. Bruce Johnstone, MBA 1966
campaigns during Johnstone's tenure was an impressive $180 million. "At HBS I got an education that was directly related to my job, and I felt a great connection to the folks with whom I graduated," says... View Details
- Web
Research Links | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details