Publications

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20 Aug 2013
First Look

construction technologies, residential and commercial buildings remain stubbornly energy inefficient. This book looks beyond the technological and material aspects of green construction to examine the... View Details

Keywords: Anna Secino

September 2023 (Revised November 2023)
Case

Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim and Michael Norris

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo

June 2015 (Revised August 2018)
Case

American Electric Power: Facing the Challenges of Distributed Generation

By: Richard H.K. Vietor and Hilary White

American Electric Power, like most utilities in the USA, is currently exposed to distributed generation and the problem of net-metering. Solar installations in particular have been heavily subsidized, by the state and by regulation, which does not allow grid operators... View Details

August 2009 (Revised August 2010)
Case

Calera Corporation

By: Joseph B. Lassiter III, Thomas J. Steenburgh and Lauren Barley

Brent Constantz, founder, CEO, and president of Calera Corporation, felt a surge of optimism as he gazed at the recently commissioned prototype flue gas processing line at Calera's R&D facility in Moss Landing, California. It was late May 2009, and Calera was an... View Details

Keywords: Business Startups; Entrepreneurship; Product Design; Product Development; Environmental Sustainability; Commercialization; Green Technology Industry

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01 Jan 2020
What Do You Think?

Why Not Open America's Doors to All the World’s Talent?

This may have sparked the rage leading, on at least one occasion, to the murder of an H-1B visa holder. Another concern is the tight control that the sponsor holds over an individual during the process. Sponsoring companies may commit to helping a talented immigrant... View Details

Keywords: by James Heskett; Technology

06 Oct 2020
News

Clearing the Path to Citizenship

who was working as a senior project manager at Amazon, had become obsessed with understanding why the paper-heavy US immigration process remained so difficult and expensive. “Immigration is one of those overlooked areas where technology... View Details

Keywords: April White

01 Jun 2017
News

Starting Lineup: Values Proposition

2014); Founded 2012 Eight out of ten patients discharged from the hospital need additional care. CarePort’s technology assists with planning and managing this post-acute care. The winner of the 2012 HBS New Venture Competition in the... View Details

22 Jul 2022
Blog Post

Climate Stories Episode #7: Turning Waste Heat to Power

Climate Stories Episode #7: Turning Waste Heat to Power Episode 7 of Climate Stories focuses on Janice Tran and her first two years as CEO and co-founder of Kanin Energy. Trained as an accountant, the Canadian-born 35-year old daughter of Vietnamese refugees is driving... View Details

April 2020
Teaching Note

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Green Technology Industry; Green Technology Industry; United States; Massachusetts

01 Dec 2022
News

Flying High

Subramanian and Pelet, on the runway with Aero (Courtesy Uma Subramanian) Subramanian and Pelet, on the runway with Aero (Courtesy Uma Subramanian) When Uma Subramanian (MBA 2008) joined Aero Technologies as CEO in March 2019, the company... View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

01 Mar 2023
News

Clearing the Air

adoption of environmentally friendly technology. Little noticed in the headlines, however, was the change to IRS Section 45Q—a revision that experts believe is likely to make the US a technological leader in the still-nascent carbon... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

11 Mar 2022
Blog Post

Climate Stories Episode #2: Sam Steyer, Greenwork

Climate Story #2: Sam Steyer, Greenwork In our second episode of Climate Stories, we delve into the burgeoning green workforce development movement and its critical role in decarbonizing the economy. Entrepreneur Sam Steyer is using a... View Details

01 Sep 2018
News

New Spaces: Convening Power

Green and Pavilion, an open, social gathering space just north of Spangler Center—in the footprint of Burden Hall—as well as Burden Park, a welcoming gateway to the School’s south campus. Both spaces will complement and extend activities... View Details

November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

Fast Answer

Sustainability in the Transportation Industry

converging with dramatic technological advances. Although these changes – including shared mobility and automation – are rapidly altering the mobility landscape, predictions about the future of transportation are complex,... View Details

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

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January 2025
Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small

The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details

Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia