Go To Market Strategy - Publications - Faculty & Research

mortal in search of strategies to live better and longer. Instead of a magic hammer, the actor relies on guidance from a series of experts like Akinola, an organizational psychologist and Columbia Business... View Details

Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services

28 Sep 2015
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Six Lessons from Mobile Money Ventures in Developing Countries

05 Jun 2019
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If Your Customers Don't Care What You Charge, What Should You Charge?

30 Jan 2015
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Super Bowl XLIX: A Battle for Your Attention

02 Oct 2014
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Does Your Sales Team Know Your Strategy?

01 Dec 2023
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Wide Horizon

more convinced I was that there was more going on than just genetics,” says Rodakis. “I had watched my son’s symptoms melt away on occasion, first with a fever and later with an antibiotic, and there were many such stories from other... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

23 Jan 2017
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The Future Of Air Travel Is 'Hell On Wings'

SoulCycle: You Say ‘Cult.’ I Say ‘Loyal Customer Base.’

If You Were Lorde’s Manager What Would You Do?

Data-centric business: Inside the artificial intelligence factory

Slumping Red Sox bad for business

For retail, the revolution is televised

As Supply Lines Strain, Some Corporations Rewrite Production Playbook

Hollywood’s Tanking Business Model

With Heat future uncertain, Wade studying up on business

Kominers’s Conundrums: How Much Is That Avatar in the Window?

When Losing Money Is Strategic—and When It Isn’t

Drop Shipping, Explained

CFOs: You Don’t Need All the Answers, Just the Right Questions

Bless this Stress