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(4,417)
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Show Results For
- All HBS Web
(4,417)
- People (6)
- News (981)
- Research (2,749)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,734)
- August 2005 (Revised January 2012)
- Case
McKinsey and the Globalization of Consultancy
By: Geoffrey G. Jones and Alexis Lefort
Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details
Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry
Jones, Geoffrey G., and Alexis Lefort. "McKinsey and the Globalization of Consultancy." Harvard Business School Case 806-035, August 2005. (Revised January 2012.)
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
an interesting concept of the importance of a "national brand."—Jim Heskett Others, while agreeing with this thesis, were not so sanguine about whether this will happen without greater efforts to influence foreign policy by leaders responsible for View Details
Keywords: by James Heskett
- 15 May 2015
- Blog Post
How to Get a Global Perspective at HBS
Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse... View Details
- 14 Feb 2017
- Working Paper Summaries
Capturing Value from IP in a Global Environment
- 01 Mar 2012
- News
FIELD 2: Global Intelligence
a new concept for a product or service for global partner organizations around the world. In January, they spent a week in the region conducting market research and meeting with the organization to refine... View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
building a global business strategy to establish markets in countries such as Russia and China, which American business interests had largely ignored. Starting out, he crafted a pan-European approach,... View Details
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
meet with entrepreneurs who are trying to figure out what portion of the $70 trillion global economy they can dominate. Within the $1 trillion marketing industry, the impact of software eating View Details
- 27 Mar 2014
- News
From Marx to Marketing
play in helping the former Soviet states become integrated into the global economy. Vlachoutsicos would become a key player in that process. Beginning as far back as 1956, as a partner at his family business Ch. Vlachoutsicos Enterprises,... View Details
- 13 Jun 2019
- Blog Post
Expanding My Worldview Through FIELD Global Immersion
you get the chance to explore a foreign country – learn its business climate, history, culture, and politics – and work on a real project that enables a business to perform better? This is exactly what you get to do in the Field Global... View Details
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
- 1993
- Chapter
Global Competition in Technology
By: Stephen P. Bradley, R. L. Nolan and J. A. Hausman
Keywords: Globalized Markets and Industries; Competition; Information Technology; Technology Industry
Bradley, Stephen P., R. L. Nolan, and J. A. Hausman. "Global Competition in Technology." In Globalization, Technology, and Competition: The Fusion of Computers and Telecommunications in the 1990s, edited by S. P. Bradley, J. A. Hausman, and R. L. Nolan. Boston: Harvard Business School Press, 1993, Korean ed.
Business of Emerging Markets
of the palm oil cluster in Malaysia and Indonesia and its global implications for corporations, governments, and individual actors, especially in emerging economies. I’ve also reframed key ideas and theoretical contributions underlying my... View Details
- Fast Answer
Real estate: emerging markets
Frank
Reports on specific residential and commercial markets including global reports on the city and country level. Their View Details
Reports on specific residential and commercial markets including global reports on the city and country level. Their View Details
- Web
Globalization - Faculty & Research
Globalization Globalization December 2014 Article Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World By: Paul M. Healy ,... View Details
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- Web
Blog - Creating Emerging Markets
Future of Green Building Lynn Schenk and Maxim Pike Harrell 17 Nov 2022 Creating Emerging Markets Sustainability Series - Reducing Plastic Pollution on a Global Scale Maxim Pike Harrell 14 Dec 2022 Creating... View Details
- January 2022
- Case
Walmart Goes Global (A)
By: Juan Alcácer
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- 01 Jun 2007
- News
Students Top Marketing Contest
In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,... View Details
- Web
Resources - Creating Emerging Markets
conference papers, and graduate level research. Stories of Corruption CEM has started a blog series featuring personal accounts of corruption in emerging markets as a means of fostering transparent data collection on the topic. We invite... View Details