Publications

June 2023
Article

National Customer Orientation: An Empirical Test across 112 Countries

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

Keywords: Global Range; Customer Focus and Relationships

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July 2020 (Revised January 2021)
Case

Rosalind Fox at John Deere

By: Anthony Mayo and Olivia Hull

Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and... View Details

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

March 2007 (Revised June 2007)
Case

Wal-Mart, 2007

By: David B. Yoffie and Michael Slind

In 2007, Wal-Mart faced challenges to its historically high growth rate. Lagging same-store sales and setbacks overseas led the company to consider strategic shifts. Wal-Mart was the world's largest retailer, but competition had become particularly acute as the company... View Details

Keywords: Competition; Management Practices and Processes; Rural Scope; Human Resources; Problems and Challenges; Organizational Change and Adaptation; Globalized Firms and Management; Marketing Strategy; Growth Management; Urban Scope; Retail Industry; United States

October 2022
Article

Climate Change Acknowledgment to Promote Sustainable Development: A Critical Discourse Analysis of Local Action Plans in Coastal Florida

By: Srimayi Tenali and Phil McManus

Globally, the consequences of climate change have rapidly necessitated local govern-ment action to mitigate and adapt to rising sea levels, increased storm frequency, andhigher temperatures. Acknowledgement of underlying climate issues, however, varieswidely across... View Details

Keywords: Climate Change; Local Range; Environmental Sustainability; Government and Politics; Communication

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30 May 2007
Research & Ideas

Health Care Under a Research Microscope

Gilmartin Symptoms of an ailing health care system are everywhere, he says. For one thing, there are huge national, geographic variations in the way we care for people. "The probability that you'll be well cared for is a function of... View Details

Keywords: by Sean Silverthorne; Health; Biotechnology

Web

Strategy for Health Care Delivery - Institute For Strategy And Competitiveness

Explore strategy transformation, geographic expansion, and the process of introducing new measurement approaches Expand your personal and professional network: Extend your network by living and working with accomplished health care... View Details

April 2020 (Revised January 2022)
Case

Uber: Competing Globally

By: Alexander J. MacKay, Amram Migdal and John Masko

This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

Web

Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

recent scholarship underlines the impact the state had on the development of the industry. In England, where the industrial revolution was already well under way, the British made early contributions to railroad technology, introducing... View Details

2012
Working Paper

Is India's Manufacturing Sector Moving Away from Cities?

By: Ejaz Ghani, Arti Grover Goswami and William R. Kerr

This paper investigates the urbanization of the Indian manufacturing sector by combining enterprise data from formal and informal sectors. We find that plants in the formal sector are moving away from urban and into rural locations, while the informal sector is moving... View Details

Keywords: Urban Development; Policy; Factories, Labs, and Plants; Geographic Location; Education; Infrastructure; Manufacturing Industry; India

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26 Aug 2008
First Look

First Look: August 26, 2008

East market. Questions of scaling, institutionalization, and geographic scope are among those considered. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=809008 Arauco (B): 'Papel' in... View Details

Keywords: Sean Silverthorne

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details

10 Apr 2007
First Look

First Look: April 10, 2007

this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107047 Chongqing Tiandi Harvard Business School Case 207-019 In late 2000, Vincent Lo, a prominent Hong Kong developer was invited by the Deputy Mayor of Chongqing,... View Details

Keywords: Martha Lagace

27 Feb 2007
First Look

First Look: February 27, 2007

Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a... View Details

Keywords: Martha Lagace

January 16, 2020
Article

How Global Leaders Should Think About Solving Our Biggest Problems

By: Mark R. Kramer, Marc W. Pfitzer and Helge Mahne

The corporate social conscience will soon be on full display in Davos, Switzerland, where global leaders from business, government, and civil society will assemble on January 21 for the annual meeting of the World Economic Forum. Hundreds of millions of dollars will be... View Details

Keywords: Corporate Social Responsibility and Impact; Social Issues; Global Range; Partners and Partnerships; Strategy

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June 2018
Case

Forta Furniture: International Expansion

By: John A. Quelch and Karthik Easwar

The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings.... View Details

Keywords: Market Entry and Exit; Global Range; Decision Making; Analysis; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Brands and Branding; Expansion