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Show Results For
- All HBS Web
(10,950)
- People (46)
- News (2,524)
- Research (5,164)
- Events (70)
- Multimedia (123)
- Faculty Publications (3,440)
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- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- September 1985
- Case
General Foods Corp.: The Product Management System
By: John A. Quelch
Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
- April 1982 (Revised January 1983)
- Case
General Electric Co.: The Role of Staff--1982
Vancil, Richard F. "General Electric Co.: The Role of Staff--1982." Harvard Business School Case 182-226, April 1982. (Revised January 1983.)
- November 1986 (Revised January 1988)
- Case
General Electric Exports: Financing Trade with China
By: David B. Yoffie
Yoffie, David B. "General Electric Exports: Financing Trade with China." Harvard Business School Case 387-067, November 1986. (Revised January 1988.)
- April 10, 2014
- Article
Generation to Generation: How to Save the Family Business
By: Boris Groysberg and Deborah Bell
Most family-owned businesses—approximately 70%—last just one generation. Because an estimated 80% of businesses across the globe are family-owned, the low survival rate has alarming consequences. Consider this: In the United States alone, family-owned businesses (FOBs)... View Details
Keywords: Family Business; Governing and Advisory Boards; Strategy; Management Succession; Competency and Skills; Diversity
Groysberg, Boris, and Deborah Bell. "Generation to Generation: How to Save the Family Business." Harvard Business Review Digital Articles (April 10, 2014).
- February 2025
- Exercise
Building a Generative AI-Powered MBA Course Scheduler
By: Iavor Bojinov and Annika Hildebrandt
Bojinov, Iavor, and Annika Hildebrandt. "Building a Generative AI-Powered MBA Course Scheduler." Harvard Business School Exercise 625-096, February 2025.
- January 2004
- Supplement
General Motors Corporation: Retiree Benefit Risk Management
By: David F. Hawkins
Hawkins, David F. "General Motors Corporation: Retiree Benefit Risk Management." Harvard Business School Spreadsheet Supplement 104-705, January 2004.
- January 1992
- Case
IBM: Assistant General Manager of Marketing (B)
By: Frank V. Cespedes
Cespedes, Frank V. "IBM: Assistant General Manager of Marketing (B)." Harvard Business School Case 592-067, January 1992.
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
- January 1989 (Revised December 1990)
- Supplement
General Aviation Industry from 1983 to 1988
Rukstad, Michael G. "General Aviation Industry from 1983 to 1988." Harvard Business School Supplement 389-096, January 1989. (Revised December 1990.)
- Article
Scenario Generation for Long Run Interest Rate Risk Assessment
By: Robert F. Engle, Guillaume Roussellet and Emil N. Siriwardane
We propose a statistical model of the term structure of U.S. treasury yields tailored for long-term probability-based scenario generation and forecasts. Our model is easy to estimate and is able to simultaneously reproduce the positivity, persistence, and factor... View Details
Keywords: Forecasting; Stress Testing; Interest Rates; Forecasting and Prediction; Risk Management; United States
Engle, Robert F., Guillaume Roussellet, and Emil N. Siriwardane. "Scenario Generation for Long Run Interest Rate Risk Assessment." Special Issue on Theoretical and Financial Econometrics: Essays in Honor of C. Gourieroux. Journal of Econometrics 201, no. 2 (December 2017): 333–347.
- January 2019
- Supplement
CIR Group: Passing Wealth through the Generations
By: Lauren Cohen, Christopher J. Malloy and Elena Corsi
- August 1998
- Article
Critical Pathways at the Massachusetts General Hospital
By: Richard Bohmer
Bohmer, Richard. "Critical Pathways at the Massachusetts General Hospital." Journal of Vascular Surgery 28, no. 2 (August 1998): 373–377.
- June 2003
- Case
General Mills and the Hawthorne Huddle (B)
Supplements the (A) case. View Details
Barrett, Diana, and Sheila McCarthy. "General Mills and the Hawthorne Huddle (B)." Harvard Business School Case 303-132, June 2003.
- April 2001
- Supplement
General Electric 2000: Quality of Earnings Assessment
By: David F. Hawkins
Hawkins, David F. "General Electric 2000: Quality of Earnings Assessment." Harvard Business School Spreadsheet Supplement 101-707, April 2001.
- 2006
- Working Paper
On the General Relativity of Fiscal Language
By: Jerry R. Green and Laurence J. Kotlikoff
- January 1992 (Revised June 1994)
- Case
IBM: Assistant General Manager of Marketing (A)
By: Frank V. Cespedes
Cespedes, Frank V. "IBM: Assistant General Manager of Marketing (A)." Harvard Business School Case 592-066, January 1992. (Revised June 1994.)
- June 1986
- Case
General Motors Continental N.V.: Netherlands Branch (B)
By: John A. Quelch
Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (B)." Harvard Business School Case 586-117, June 1986.
- June 1991
- Teaching Note
General Electric: Consumers Electronics Group, Teaching Note
By: David J. Collis
Teaching Note for (9-389-048). View Details
Keywords: Electronics Industry
- July 2022
- Case
General Mills: Responding to the Killing of George Floyd (A)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details
Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Food and Beverage Industry; Minneapolis; Minnesota; United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.