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Show Results For
- All HBS Web
(726)
- People (3)
- News (159)
- Research (487)
- Events (4)
- Multimedia (1)
- Faculty Publications (303)
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Retail Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
- 19 Sep 2023
- Blog Post
2023 Summer Internships in Business & Environment
company growing crops hydroponically in the US. Their method of growing uses 80% less water, 90% less land, and 95% less shipping fuel than long-distance field grown produce. Utilizing greenhouses allows BrightFarms to grow and deliver healthy View Details
- October 2021
- Case
Yildiz Holding's Corporate Strategy: Managing Diversification for Growth
By: Juan Alcácer and Esel Çekin
The case opens in May 2018 with Nurtaç Ziyal Afridi, chief strategy and growth officer of Yıldız Holding, a Turkish conglomerate, reflecting on the group’s diversification journey. In ten years, the group had achieved a remarkable growth through diversification: seven... View Details
Keywords: Strategy; Diversification; Growth Management; Mergers and Acquisitions; Global Strategy; Restructuring; Food and Beverage Industry; North America; United Kingdom; Turkey; Asia
Alcácer, Juan, and Esel Çekin. "Yildiz Holding's Corporate Strategy: Managing Diversification for Growth." Harvard Business School Case 722-366, October 2021.
- Web
Social Enterprise - Faculty & Research
Lawsuits and Litigation ; Measurement and Metrics ; Corporate Social Responsibility and Impact ; Business and Shareholder Relations ; Social Issues ; Retail Industry ; Food and Beverage Industry ; Banking... View Details
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
retail drugstores and 215,000 employees operating in 47 states in 2015. Since 2006, the company had been expanding its role in health care, moving beyond traditional drugstore alone. In 2014, reflecting its new approach, the company... View Details
- 25 Jun 2020
- Blog Post
Harvard Business School Class of 2021 Student Profiles
Extraordinary Chambers in the Courts of Cambodia, Bain, World Food Programme, Goldman Sachs, Brandeval HBS ACTIVITIES HBS Show, Wine & Cuisine Society Yaoxin Ding While serving as a product manager at Fiat, Yaoxin worked closely with... View Details
Gerald Zaltman
*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
information. As such, the professors devised an algorithm to identify how review text on Yelp is associated with regulatory inspections. They found that food handling violations are predicted by words like “sick” and “nauseous,” while the... View Details
- 03 Mar 2015
- First Look
First Look: March 3
to attract more sponsors. With KCON 2012 having lost money, despite a robust turnout, it was far from clear whether to repeat the event and, if so, whether its scale should be expanded beyond 2012's $1.1 million budget. With CJ recently opening a chain of mid-market... View Details
Keywords: Sean Silverthorne
- June 2011 (Revised August 2012)
- Case
Coca-Cola in 2011: In Search of a New Model
By: David B. Yoffie and Renee Kim
Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
- 28 Oct 2014
- First Look
First Look: October 28
examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly stated goal of growing from 351 to 1,000 domestic stores by... View Details
Keywords: Carmen Nobel
- 25 Feb 2020
- News
Task Force
had experience with retail in emerging markets: Monroy, who is Colombian, worked for Procter & Gamble in Mexico for seven years, while Campbell held a number of positions at Walmart, with stints in India and China (which was “like going... View Details
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting outside investment and luring new... View Details
Keywords: by Dina Gerdeman
- Web
Winners & Runners-Up | New Venture Competition
communication technologies to revolutionize emergency response and communication. Be Mixed Cristina Ros Blankfein Jennifer Ross Business Track Runner-Up Natural and zero-calorie mixer for cocktail sipping anytime, anywhere. Social Enterprise Track, 2015 Focus View Details
- 10 May 2022
- Research & Ideas
Being Your Own Boss Can Pay Off, but Not Always with Big Pay
including changes to wage options, the competitive landscape, and financial matters. The researchers ultimately concluded that smaller-scale operations within high-capital industries, such as small Main Street retail stores and... View Details
Keywords: by Jay Fitzgerald
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
celebrity known to her fans as the Snapple Lady. She chatted on-air with Oprah Winfrey and David Letterman, made appearances at retail stores, and accepted Snapple drinkers' invitations to sleep-overs, bar mitzvahs, and proms. On the... View Details
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
with customers. Fix This! Why is it so Painful to Buy a New Car? Car-buying sends shivers up the backbones of American consumers, so why hasn’t the industry stepped up to create a better experience? Amazon vs. Whole Foods: When Cultures CollideAmazon's acquisition of... View Details
- 05 Nov 2019
- News
Alumnus Named McDonald’s CEO
included a rekindling customer interest by refocusing on convenience. “There was a latent love for the brand,” Kempczinski told the Bulletin. “We had just been underdelivering on what their expectations were.” In an interview with the Wall Street Journal, Kempczinksi... View Details
- November 2000 (Revised March 2001)
- Case
Iggy's Bread of the World
By: Kathleen L. McGinn and Alexis Lefort
In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details
Keywords: Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Food and Beverage Industry; Massachusetts
McGinn, Kathleen L., and Alexis Lefort. "Iggy's Bread of the World." Harvard Business School Case 801-282, November 2000. (Revised March 2001.)