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Show Results For

  • All HBS Web  (726)
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    • News  (159)
    • Research  (487)
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  • Faculty Publications  (303)
← Page 16 of 726 Results →
  • December 2009
  • Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Retail Industry
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Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
  • 19 Sep 2023
  • Blog Post

2023 Summer Internships in Business & Environment

company growing crops hydroponically in the US. Their method of growing uses 80% less water, 90% less land, and 95% less shipping fuel than long-distance field grown produce. Utilizing greenhouses allows BrightFarms to grow and deliver healthy View Details
  • October 2021
  • Case

Yildiz Holding's Corporate Strategy: Managing Diversification for Growth

By: Juan Alcácer and Esel Çekin
The case opens in May 2018 with Nurtaç Ziyal Afridi, chief strategy and growth officer of Yıldız Holding, a Turkish conglomerate, reflecting on the group’s diversification journey. In ten years, the group had achieved a remarkable growth through diversification: seven... View Details
Keywords: Strategy; Diversification; Growth Management; Mergers and Acquisitions; Global Strategy; Restructuring; Food and Beverage Industry; North America; United Kingdom; Turkey; Asia
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Alcácer, Juan, and Esel Çekin. "Yildiz Holding's Corporate Strategy: Managing Diversification for Growth." Harvard Business School Case 722-366, October 2021.
  • Web

Social Enterprise - Faculty & Research

Lawsuits and Litigation ; Measurement and Metrics ; Corporate Social Responsibility and Impact ; Business and Shareholder Relations ; Social Issues ; Retail Industry ; Food and Beverage Industry ; Banking... View Details
  • Web

Published CSV Cases - Institute For Strategy And Competitiveness

retail drugstores and 215,000 employees operating in 47 states in 2015. Since 2006, the company had been expanding its role in health care, moving beyond traditional drugstore alone. In 2014, reflecting its new approach, the company... View Details
  • 25 Jun 2020
  • Blog Post

Harvard Business School Class of 2021 Student Profiles

Extraordinary Chambers in the Courts of Cambodia, Bain, World Food Programme, Goldman Sachs, Brandeval HBS ACTIVITIES HBS Show, Wine & Cuisine Society Yaoxin Ding While serving as a product manager at Fiat, Yaoxin worked closely with... View Details

    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: food; food; food; food; food; food; food; food; food; food; food; food; food; food; food
    • Person Page

    Read excerpts from DENIAL

    By: Richard S. Tedlow

    The Edifice Complex: Denial at Sears

    Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

     

    From Denial: Why Business... View Details

    • 26 Jul 2022
    • Research & Ideas

    Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

    information. As such, the professors devised an algorithm to identify how review text on Yelp is associated with regulatory inspections. They found that food handling violations are predicted by words like “sick” and “nauseous,” while the... View Details
    Keywords: by Kara Baskin; Food & Beverage; Food & Beverage; Food & Beverage
    • 03 Mar 2015
    • First Look

    First Look: March 3

    to attract more sponsors. With KCON 2012 having lost money, despite a robust turnout, it was far from clear whether to repeat the event and, if so, whether its scale should be expanded beyond 2012's $1.1 million budget. With CJ recently opening a chain of mid-market... View Details
    Keywords: Sean Silverthorne
    • June 2011 (Revised August 2012)
    • Case

    Coca-Cola in 2011: In Search of a New Model

    By: David B. Yoffie and Renee Kim
    Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details
    Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States
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    Yoffie, David B., and Renee Kim. "Coca-Cola in 2011: In Search of a New Model." Harvard Business School Case 711-504, June 2011. (Revised August 2012.)
    • 28 Oct 2014
    • First Look

    First Look: October 28

    examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly stated goal of growing from 351 to 1,000 domestic stores by... View Details
    Keywords: Carmen Nobel
    • 25 Feb 2020
    • News

    Task Force

    had experience with retail in emerging markets: Monroy, who is Colombian, worked for Procter & Gamble in Mexico for seven years, while Campbell held a number of positions at Walmart, with stints in India and China (which was “like going... View Details
    Keywords: Julia Hanna; gig economy; Retail Trade
    • 23 May 2018
    • Research & Ideas

    How to Know If Your Neighborhood Is Being Gentrified

    familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting outside investment and luring new... View Details
    Keywords: by Dina Gerdeman
    • Web

    Winners & Runners-Up | New Venture Competition

    communication technologies to revolutionize emergency response and communication. Be Mixed Cristina Ros Blankfein Jennifer Ross Business Track Runner-Up Natural and zero-calorie mixer for cocktail sipping anytime, anywhere. Social Enterprise Track, 2015 Focus View Details
    • 10 May 2022
    • Research & Ideas

    Being Your Own Boss Can Pay Off, but Not Always with Big Pay

    including changes to wage options, the competitive landscape, and financial matters. The researchers ultimately concluded that smaller-scale operations within high-capital industries, such as small Main Street retail stores and... View Details
    Keywords: by Jay Fitzgerald
    • 04 Feb 2002
    • Research & Ideas

    How a Juicy Brand Came Back to Life

    celebrity known to her fans as the Snapple Lady. She chatted on-air with Oprah Winfrey and David Letterman, made appearances at retail stores, and accepted Snapple drinkers' invitations to sleep-overs, bar mitzvahs, and proms. On the... View Details
    Keywords: by John Deighton; Food & Beverage
    • 11 Jul 2019
    • Sharpening Your Skills

    Deconstructing 'Customer Experience'

    with customers. Fix This! Why is it so Painful to Buy a New Car? Car-buying sends shivers up the backbones of American consumers, so why hasn’t the industry stepped up to create a better experience? Amazon vs. Whole Foods: When Cultures CollideAmazon's acquisition of... View Details
    Keywords: by Sean Silverthorne; Retail; Retail
    • 05 Nov 2019
    • News

    Alumnus Named McDonald’s CEO

    included a rekindling customer interest by refocusing on convenience. “There was a latent love for the brand,” Kempczinski told the Bulletin. “We had just been underdelivering on what their expectations were.” In an interview with the Wall Street Journal, Kempczinksi... View Details
    Keywords: Food Services and Drinking Places; Food Services and Drinking Places
    • November 2000 (Revised March 2001)
    • Case

    Iggy's Bread of the World

    By: Kathleen L. McGinn and Alexis Lefort
    In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details
    Keywords: Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Food and Beverage Industry; Massachusetts
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    McGinn, Kathleen L., and Alexis Lefort. "Iggy's Bread of the World." Harvard Business School Case 801-282, November 2000. (Revised March 2001.)
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