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Show Results For
- All HBS Web
(1,347)
- People (4)
- News (281)
- Research (848)
- Events (4)
- Multimedia (3)
- Faculty Publications (517)
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- November 2014
- Teaching Plan
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo
This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details
Keywords: Africa; Diageo; Nigeria; Kenya; Guiness; Sourcing; Supply Chain; Business Government Relations; Developing Markets; General Management; Agribusiness; Supply Chain Management; Business and Government Relations; Marketing; Developing Countries and Economies; Strategy; Food and Beverage Industry; Africa; Kenya; Nigeria; United Kingdom
Bell, David E., Damien P. McLoughlin, Mary Shelman, and Andrew Otazo. "Diageo: Innovating for Africa." Harvard Business School Teaching Plan 515-056, November 2014.
- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
ticking up again as recently as February. How should companies navigate the mood of shoppers, who remain cautious after being squeezed over the past two years, particularly in areas like food and housing? Harvard Business School faculty... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael... View Details
Keywords: Martha Lagace
- November 2020 (Revised February 2021)
- Case
Integrating Beam Suntory (A)
By: David G. Fubini, Rawi Abdelal and David Lane
The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan’s Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion purchase price, and relied on... View Details
Keywords: Family Business; Communication; Borrowing and Debt; Globalization; Corporate Governance; Governing and Advisory Boards; Retention; Leadership; Supply Chain; Organizational Structure; Ownership; Relationships; Conflict and Resolution; Integration; Value Creation; Food and Beverage Industry; Japan; United States; Chicago
Fubini, David G., Rawi Abdelal, and David Lane. "Integrating Beam Suntory (A)." Harvard Business School Case 421-003, November 2020. (Revised February 2021.)
- February 2018
- Case
Wiikano Orchards
By: Benson P. Shapiro and Katherine B. Hartman
Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to... View Details
Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards." Harvard Business School Brief Case 918-517, February 2018.
- 05 Jun 2007
- First Look
First Look: June 5, 2007
response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details
Keywords: Martha Lagace
- February 2016
- Supplement
The Maggi Noodle Safety Crisis in India (C)
By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details
Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi
Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (C)." Harvard Business School Supplement 116-038, February 2016.
- February 1989 (Revised October 1994)
- Case
Asahi Breweries Ltd.
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
- 2013
- Article
Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?
By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Consumer Products Industry
Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
- July 2009 (Revised October 2011)
- Case
VeeV on the Rocks?
By: Joshua D. Margolis, Christopher Marquis and Laura Winig
Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has... View Details
Keywords: Quality; Food; Business Growth and Maturation; Ethics; Corporate Social Responsibility and Impact; Entrepreneurship; Business Startups; Equity; Food and Beverage Industry
Margolis, Joshua D., Christopher Marquis, and Laura Winig. "VeeV on the Rocks?" Harvard Business School Case 410-006, July 2009. (Revised October 2011.)
- 15 Nov 2011
- First Look
First Look: November 15
where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details
Keywords: Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too.... View Details
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- February 2020
- Case
Rotoplas: Bringing More and Better Water
By: John D. Macomber and Carla Larangeira
Private companies were being turned to for potable water in the world’s megacities due to impacts of climate change including droughts and flooding. Mexico City had endured several water-related crises, with its population suffering from floods, droughts, water... View Details
Keywords: Water Supply; Water Management; Finance; Infrastructure; Urban Development; Business and Government Relations; Latin America; Mexico
Macomber, John D., and Carla Larangeira. "Rotoplas: Bringing More and Better Water." Harvard Business School Case 220-064, February 2020.
- 2017
- Working Paper
Business and Sustainability: New Business History Perspectives
By: Ann-Kristin Bergquist
This working paper provides a long-term business history perspective on environmental sustainability. For a long time, the central issues addressed in the discipline of business history concerned how business enterprises innovated and created wealth, as well as... View Details
Bergquist, Ann-Kristin. "Business and Sustainability: New Business History Perspectives." Harvard Business School Working Paper, No. 18-034, October 2017. (Revised November 2017.)
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Food and Beverage Industry
Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
- October 1991 (Revised December 1993)
- Case
Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive
Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He... View Details
Keywords: Mission and Purpose; Organizational Culture; Entrepreneurship; Compensation and Benefits; Food and Beverage Industry; Food and Beverage Industry
Theroux, John B. "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive." Harvard Business School Case 392-025, October 1991. (Revised December 1993.)
- March 2022 (Revised March 2024)
- Case
Hometown Foods: Changing Price amid Inflation
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details
Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.)
- 11 Feb 2014
- First Look
First Look: February 11
Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of... View Details
Keywords: Sean Silverthorne
- January 2025
- Teaching Note
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe