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- Faculty Publications (34)
Show Results For
- All HBS Web (769)
- Faculty Publications (34)
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
consumer's expected welfare. One way to think of this is to ask whether a better-informed consumer would move in the directions suggested by prescriptive models. Generally, I predict that as a View Details
Keywords: by Max H. Bazerman
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 15 Dec 2015
- Blog Post
One MBA's Path to Boston Consulting Group
people. Lastly, I wanted to build out my consumer packaged goods knowledge that I began building while working at PepsiCo. Consulting felt like the right match but the question became which firm and why.... View Details
- 22 Jan 2018
- Blog Post
"Luxury, Technology, Integration"
experience, YNAP still feels like a start-up today in many ways. YNAP has seen projects and initiatives move at a fast pace throughout the company, experienced double-digit growth, introduced new... View Details
Keywords: Consumer Products / Retail
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
demographic specific reports are also available. Passport - global market research on the consumer foodservice industry. Sectors include: 100% Home, Delivery/Takeaway, Cafés/Bars, View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Career Coach
Rich Schneider
deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their objectives for career transition in... View Details
- Web
Ryan Leung | MBA
Ryan Leung Applied Math in Economics and Computer Science Dunster 2022 Cohort 4 I've always heard that tech was all about moving and failing fast. It was only after working on my own startup, when I suddenly found myself needing to learn... View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
strategy in consumer brands, then moving from a corporate strategy role into a GM role, and athletic apparel into accessories and then beauty. Making small, connected steps along the way has allowed me to... View Details
Keywords: Consumer Products / Retail
- Portrait Project
Antonio Rocha
Until January of 2010, I was following the script. I graduated from university, got a good job, moved to a bigger city, got married. However, I could feel that I was not as happy as I wanted. Three months... View Details
- Fast Answer
Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research
transaction data, corporate filings, ownership profiles and sell-side equity research. FactSet
Platform used to analyze financial data from global equity and fixed income markets. Coverage includes data and information on ownership and private equity and venture... View Details
Platform used to analyze financial data from global equity and fixed income markets. Coverage includes data and information on ownership and private equity and venture... View Details
- 03 Jun 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it... View Details
Keywords: Consumer Products / Retail
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the... View Details
- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must navigate a mysterious... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
economics and pop culture, particularly since the recent publication of popular books such as Richard Thaler and Cass Sunstein's Nudge, Dan Ariely's Predictably Irrational, and Daniel Kahneman's Thinking, Fast and Slow. Even so,... View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details