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      • March 2012 (Revised September 2012)
      • Case

      INRIX

      By: Lynda M. Applegate and Ryan Johnson
      Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan... View Details
      Keywords: Entrepreneurship; Leadership; Business Growth and Maturation; Business Exit or Shutdown; Business Startups; Organizational Structure; Mobile and Wireless Technology; Competitive Strategy; Information Technology Industry; Service Industry; Washington (state, US)
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      Applegate, Lynda M., and Ryan Johnson. "INRIX." Harvard Business School Case 812-112, March 2012. (Revised September 2012.)
      • January 2012 (Revised November 2012)
      • Supplement

      Ultimate Fighting Championship: License to Operate (B)

      By: George Serafeim and Kyle Welch
      The case describes the financial performance and business development of UFC after the change in ownership that happened in 2000, until 2004, when the owners are considering exiting the business. View Details
      Keywords: Sports; Sports Industry
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      Serafeim, George, and Kyle Welch. "Ultimate Fighting Championship: License to Operate (B)." Harvard Business School Supplement 112-081, January 2012. (Revised November 2012.)
      • Article

      Entry into Platform-based Markets

      By: Feng Zhu and Marco Iansiti
      This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
      Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry
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      Zhu, Feng, and Marco Iansiti. "Entry into Platform-based Markets." Strategic Management Journal 33, no. 1 (January 2012): 88–106.
      • 2012
      • Article

      Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

      By: G. Jones and Christina Lubinski
      This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details
      Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany
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      Jones, G., and Christina Lubinski. "Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco." Hamburger Wirtschafts-Chronik 9 (2012): 141–165.
      • December 2011 (Revised April 2013)
      • Case

      Akamai's Edge (A)

      By: Eric Van den Steen
      In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its... View Details
      Keywords: Competitive Advantage; Market Entry and Exit; Business Model; Competitive Strategy; Values and Beliefs; Business Strategy; Internet
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      Van den Steen, Eric. "Akamai's Edge (A)." Harvard Business School Case 712-455, December 2011. (Revised April 2013.)
      • December 2011 (Revised April 2013)
      • Supplement

      Akamai's Edge (B)

      By: Eric Van den Steen
      In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive market entry, whether and how to pursue the explosive growth in online video, and whether to stay with Akamai's... View Details
      Keywords: Market Entry and Exit; Competitive Advantage
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      Van den Steen, Eric. "Akamai's Edge (B)." Harvard Business School Supplement 712-456, December 2011. (Revised April 2013.)
      • December 2011 (Revised September 2017)
      • Case

      Domino's Pizza

      By: David E. Bell, Phillip Andrews and Mary Shelman
      Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details
      Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry
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      Bell, David E., Phillip Andrews, and Mary Shelman. "Domino's Pizza." Harvard Business School Case 512-004, December 2011. (Revised September 2017.)
      • October 2011 (Revised August 2012)
      • Case

      INNOVA-MEX's Bid for ENKONTROL

      By: Ramana Nanda, William R. Kerr and Carin-Isabel Knoop
      In their second year, two Mexican HBS MBAs joined forces to start a search fund based in Mexico City. They had raised money to acquire an existing private company in Mexico with an initial enterprise value between $5 million and $15 million. Just seven months after... View Details
      Keywords: Business Exit or Shutdown; Corporate Entrepreneurship; Investment Funds; Corporate Finance; Mexico City
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      Nanda, Ramana, William R. Kerr, and Carin-Isabel Knoop. "INNOVA-MEX's Bid for ENKONTROL." Harvard Business School Case 812-008, October 2011. (Revised August 2012.)
      • October 2011 (Revised March 2015)
      • Case

      Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer

      By: Willy Shih and Nancy Hua Dai
      As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details
      Keywords: Market Entry and Exit; Problems and Challenges; Auto Industry; China
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      Shih, Willy, and Nancy Hua Dai. "Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer." Harvard Business School Case 612-029, October 2011. (Revised March 2015.)
      • September 2011 (Revised September 2011)
      • Case

      Perella Weinberg Partners: New Firm, Old Values

      By: Clayton S. Rose and Aman Malik
      In the five years since it opened its doors, the investment banking boutique Perella Weinberg Partners had grown into a firm that advised a roster of blue-chip clients on critical transactions and had over $8 billion of client assets under management. The three... View Details
      Keywords: Cost; Investment Banking; Growth and Development; Compensation and Benefits; Growth and Development Strategy; Market Entry and Exit; Going Public; Banking Industry
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      Rose, Clayton S., and Aman Malik. "Perella Weinberg Partners: New Firm, Old Values." Harvard Business School Case 312-013, September 2011. (Revised September 2011.)
      • May 2011
      • Case

      Oriental Fortune Capital: Building a Better Stock Exchange

      By: Josh Lerner and Keith Chi-ho Wong
      When ChiNext opened in October 2009 as the second tier market of the Shenzhen Stock Exchange (SZSE), it aimed to provide Chinese entrepreneurs with equity capital and to facilitate the exits of venture capital firms and other investors which had previously relied on... View Details
      Keywords: Capital Markets; Stocks; Financial Markets; Venture Capital; Private Equity; International Finance; Financial Services Industry; China
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      Lerner, Josh, and Keith Chi-ho Wong. "Oriental Fortune Capital: Building a Better Stock Exchange." Harvard Business School Case 811-105, May 2011.
      • May 2011
      • Article

      Can Nervous Nelly Negotiate? How Anxiety Causes Negotiators to Make Low First Offers, Exit Early, and Earn Less Profit

      By: A.W. Brooks and M.E. Schweitzer
      Negotiations trigger anxiety. Across four studies, we demonstrate that anxiety is harmful to negotiator performance. In our experiments, we induced either anxiety or neutral feelings and studied behavior in negotiation and continuous shrinking-pie tasks. Compared to... View Details
      Keywords: Behavior; Negotiation Participants; Outcome or Result; Emotions
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      Brooks, A.W., and M.E. Schweitzer. "Can Nervous Nelly Negotiate? How Anxiety Causes Negotiators to Make Low First Offers, Exit Early, and Earn Less Profit." Organizational Behavior and Human Decision Processes 115, no. 1 (May 2011): 43–54. (Awarded Best Paper with a Student as First Author by the International Association for Conflict Management, 2010.)
      • April 2011
      • Teaching Note

      Taylor Fresh Foods (TN)

      By: David E. Bell and Mary Louise Shelman
      Teaching Note for 509008. View Details
      Keywords: Market Entry and Exit; Food; Demand and Consumers; Competition; Opportunities; Food and Beverage Industry; United States
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      Bell, David E., and Mary Louise Shelman. "Taylor Fresh Foods (TN)." Harvard Business School Teaching Note 511-128, April 2011.
      • April 2011
      • Case

      Porcini's Pronto: "Great Italian cuisine without the wait!"

      By: James L. Heskett and Richard Luecke
      Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for providing excellent service, Porcini's serves high-quality Italian cuisine made from fresh ingredients. Looking... View Details
      Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Consumer Behavior; Measurement and Metrics; Quality; Customer Value and Value Chain; Selection and Staffing; Expansion; Business Growth and Maturation; Service Delivery; Franchise Ownership; Customer Focus and Relationships; Product Marketing; Food and Beverage Industry; Service Industry; Northeastern United States
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      Heskett, James L., and Richard Luecke. Porcini's Pronto: "Great Italian cuisine without the wait!". Harvard Business School Brief Case 114-277, April 2011.
      • March 2011
      • Case

      Semiconductor Manufacturing International Company in 2011

      By: Willy Shih and Jia Cheng
      When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details
      Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China
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      Shih, Willy, and Jia Cheng. "Semiconductor Manufacturing International Company in 2011." Harvard Business School Case 611-053, March 2011.
      • March 2011
      • Case

      United Cereal: Lora Brill's Eurobrand Challenge

      By: Christopher A. Bartlett and Carole Carlson
      The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The... View Details
      Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Managerial Roles; Multinational Firms and Management; Organizational Design; Organizational Structure; Marketing Strategy; Market Entry and Exit; Product Launch; Cross-Cultural and Cross-Border Issues; Retail Industry; Food and Beverage Industry; Europe
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      Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge." Harvard Business School Brief Case 114-269, March 2011.
      • March 2011
      • Teaching Note

      United Cereal: Lora Brill's Eurobrand Challenge (Brief Case)

      By: Christopher A. Bartlett and Carole Carlson
      Teaching Note for 4269. View Details
      Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Marketing Strategy; Multinational Firms and Management; Organizational Design; Market Entry and Exit; Organizational Structure
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      Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge (Brief Case)." Harvard Business School Teaching Note 114-270, March 2011.
      • February 2011 (Revised June 2013)
      • Case

      Businesses for Sale by Briggs Capital, 2010

      By: Richard S. Ruback and Royce Yudkoff
      Briggs Capital was a regional mergers and acquisitions advisory firm that helped owners to sell their small firms. The case presents a company that was for sale in the fall of 2010—a troubled manufacturer of post and beam style homes and log homes. Using the actual... View Details
      Keywords: Mergers and Acquisitions; Business Exit or Shutdown; Entrepreneurship; Financial Condition; Investment; Financial Services Industry; Boston
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      Ruback, Richard S., and Royce Yudkoff. "Businesses for Sale by Briggs Capital, 2010." Harvard Business School Case 211-088, February 2011. (Revised June 2013.)
      • February 2011 (Revised December 2012)
      • Case

      The Ford Fiesta

      By: John Deighton and Leora Kornfeld
      Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
      Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
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      Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
      • February 2011 (Revised November 2012)
      • Case

      Aquion Energy

      By: Thomas R. Eisenmann and David Kiron
      Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market? View Details
      Keywords: Business Startups; Production; Business Strategy; Growth and Development Strategy; Innovation Strategy; Disruptive Innovation; Market Entry and Exit; Performance Capacity; Energy Industry
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      Eisenmann, Thomas R., and David Kiron. "Aquion Energy." Harvard Business School Case 811-047, February 2011. (Revised November 2012.)
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