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  • All HBS Web  (1,012)
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  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

Harley demographic aging out of the sport the new concepts are a step in the right direction most of all, the product must be right.” Kevin O’Meara agreed, saying that, “the tariffs and the ‘Twitter war’ are masking the true issues (1) Aging View Details
Keywords: by James Heskett; Auto
  • 18 Jul 2022
  • Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

Bitcoin, Terra, and Celsius has renewed calls for regulators to protect consumers from fly-by-night currency operators, scammers, and theft. How vulnerable are crypto investors, particularly the retail-level amateur investors? Kominers: I... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology
  • 12 Nov 2012
  • Research & Ideas

Pay Workers More So They Steal Less

employee theft. A cost-benefit analysis proved that what companies saved in cash and inventory loss covered about 39 percent of the costs associated with wage increases. (So if a company increases wages by $1, it can expect to lose almost... View Details
Keywords: by Kim Girard; Retail
  • 28 Mar 2012
  • What Do You Think?

Are Factory Jobs Important to the Economy?

the innovation process (as Pete Clekurs pointed out). The park is designed to create fast-response product development by linking product designers to manufacturers in a way that minimizes the need to ship liquid ingredients over long distances. It is View Details
Keywords: by James Heskett; Manufacturing
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC—promises to transform the advertising industry. Currently only about 1.4 million U.S. households have a high-speed Internet hookup, but that number is View Details
Keywords: by Susan Young
  • 28 Oct 2014
  • First Look

First Look: October 28

endogenous investment response of their competitors. As a result, firms overpay for ships and overinvest in booms and are disappointed by the subsequent low returns. Formal estimation of the model suggests that modest expectational errors... View Details
Keywords: Carmen Nobel
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 26 Nov 2001
  • Research & Ideas

How Toyota Turns Workers Into Problem Solvers

concluded that Toyota has come up with a powerful, broadly applicable answer to a fundamental managerial problem. The products we consume and the services we use are typically not the result of a single person's effort. Rather, they come... View Details
Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto
  • 23 Jul 2013
  • First Look

First Look: July 23

when network effects lead to unfavorable expectations about supplier participation, whereas it is shifted towards the marketplace for long-tail products. We thus provide a theory of which products an intermediary should offer in each... View Details
Keywords: Anna Secino
  • 31 Aug 2020
  • What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

have an edge in their markets. These firms are “more innovative—stronger at anticipating shifts in consumer needs and consumption patterns that make new products and services possible, potentially generating a competitive edge.” Of equal... View Details
Keywords: by James Heskett
  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 06 Oct 2003
  • Research & Ideas

The Problem with Hedge Funds

gets punctured in a spectacular bust. Instead, market averages will not move very much, while value is consumed in the hedge funds as they speculate up and down, long and short, on the movement of prices in the markets. During the bubble,... View Details
Keywords: by D. Quinn Mills
  • 23 Nov 2020
  • Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

Bankruptcy filings in the United States were expected to soar during this year’s economic recession, induced by COVID-19. Instead, they dropped 27 percent year-over-year through August, driven by an unexpected drop in View Details
Keywords: by Rachel Layne
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

the writing of popular film scripts like The Matrix or Star Wars. Character behaviors, actions, and motivations hook the interest of readers at all levels, regardless of their professional experience with IT, while the plot sets up a series of View Details
Keywords: by Martha Lagace
  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

"00," instead of 99 cents, and exclude the suggested retail price of a product on the tag in favor of just one marked-down price. "I think that on the consumer side this has simplified pricing, which makes a lot of sense," Lal says. “All... View Details
Keywords: by Kim Girard; Retail
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession created many challenges for... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

road. He goes on to say, "When there's no man around, Goodyear should be." It probably shouldn't be surprising that advertisers took a chauvinistic tone for spots appearing on a game that was expected to be watched mostly by... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
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