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  • July 2011 (Revised April 2012)
  • Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley
The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details
Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry
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  • 06 Aug 2019
  • Working Paper Summaries

Field-Level Paradox and the Co-Evolution of an Entrepreneurial Vision

Keywords: by Ryan Raffaelli and Richard DeJordy; Manufacturing
  • September 2006 (Revised May 2008)
  • Supplement

Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (B)

By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco
Engaging local stakeholders and building strong relations has become a strategic imperative for multinational firms in the often politically charged mining, oil, and gas sectors. For BHP Billiton, the world's second largest mining company, its Tintaya copper mine in... View Details
Keywords: Corporate Social Responsibility and Impact; Mining Industry
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  • March 2023 (Revised May 2025)
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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  • December 2019 (Revised January 2021)
  • Supplement

The Leveraged Buyout of TXU: (B) Energy Future Holdings

By: Trevor Fetter, Erik Snowberg and Rebecca M. Henderson
This case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase of TXU, the... View Details
Keywords: Leveraged Buyouts; Transformation; Insolvency and Bankruptcy; Environmental Sustainability; Business and Shareholder Relations; Business and Stakeholder Relations; Energy Generation; Utilities Industry; Energy Industry; Texas
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  • 23 Jan 2014
  • Working Paper Summaries

Tommy Koh: Background and Major Accomplishments of the ’Great Negotiator, 2014

Keywords: by James K. Sebenius & Laurence A. Green
  • October 2008 (Revised October 2009)
  • Case

Shaklee Corporation: Corporate Social Responsibility

By: Christopher Marquis, V. Kasturi Rangan and Alison Comings
Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel... View Details
Keywords: Business Model; Growth and Development Strategy; Marketing Channels; Corporate Social Responsibility and Impact; Environmental Sustainability; Reputation
Related
  • September 2023
  • Teaching Note

Patagonia: 'Earth Is Now Our Only Shareholder'

By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
Teaching Note for HBS Case No. 323-057. Patagonia’s change of ownership from a privately held company to a perpetual purpose trust and 501(c)(4) nonprofit in order to use the company’s profit to fight the environmental crisis and be a model for future businesses. View Details
Keywords: Trusts; Business Ventures; Business Organization; Family Business; Restructuring; Change; Disruption; Transition; Decision Making; Ethics; Values and Beliefs; Finance; Financial Management; Governance; Corporate Governance; Investment Activism; Innovation Leadership; Labor; Law; Common Law; Management; Goals and Objectives; Organizations; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Ownership; Ownership Type; Family Ownership; Private Ownership; Social Enterprise; Nonprofit Organizations; Society; Social Issues; Wealth and Poverty; Value; Value Creation; Apparel and Accessories Industry; United States
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    NGOs and Organizational Change

    The organizational dynamics of non-governmental organizations (NGOs) have become increasingly complex as they have evolved from small local groups into sophisticated multinational organizations with global networks. Alnoor... View Details

    • August 1977 (Revised April 1987)
    • Case

    Crown Cork & Seal Co., Inc.

    By: Richard G. Hamermesh, Karen Gordon Mills and John P. Reed
    Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the... View Details
    Keywords: Business Strategy; Industry Structures; Environmental Sustainability; Trends; Manufacturing Industry
    Related
    • 2013
    • Book

    Constructing Green: The Social Structures of Sustainability

    By: Rebecca Henn and Andrew J. Hoffman
    Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
    Keywords: Environmental Sustainability; Green Technology; Green Building; Transition; Social Issues
    Related
    • 2013
    • Chapter

    Beyond Platinum: Making the Case for Titanium Buildings

    By: Jock Herron, Amy C. Edmondson and Robert G. Eccles
    Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
    Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States
    Related
    • February 2009 (Revised April 2011)
    • Supplement

    Mistry Architects (C)

    By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
    This case is a follow-up to "Mistry Architects: Innovating for Sustainability (A)" (Case 609-044) and (B) (Case 609-064). In Case (A) Sharukh and Renu Mistry founded and run an architectural firm dedicated to being both client-oriented and environmentally responsible.... View Details
    Keywords: Decision Choices and Conditions; Growth and Development Strategy; Management Succession; Corporate Social Responsibility and Impact; Business and Community Relations; Nonprofit Organizations; Environmental Sustainability
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    • 2016
    • Chapter

    Unpacking the Dynamics of Successful Change: Ten Insights from the Private Sector

    By: Rebecca Henderson
    Book Abstract: The aim of this book is to catalyze global interest in the pursuit of transformational changes in natural resource and environmental management. It is shown that transformational policy reforms involve fundamental shifts in strategy with far-reaching... View Details
    Keywords: Change Management; Environmental Sustainability; Policy; Transformation; Australia; New Zealand; China; United States; Europe; Southeast Asia
    Related
    • 29 Dec 2021
    • News

    How to Keep Learning At Every Stage of Your Life

    • January–March 2025
    • Article

    Transitioning from Responsible and Reactive to Deeply Responsible and Proactive International Business

    By: Geoffrey G. Jones, Teresa da Silva Lopes, Pavida Pananond, Rob van Tulder, Noemi Sinkovics and Rudolf R. Sinkovics
    This article aims to explore the role of multinational enterprises in addressing grand societal challenges, emphasizing the need for integrating environmental and social aspects into business models. It offers an analysis of how principles and values can guide engaged... View Details
    Keywords: Corporate Social Responsibility and Impact; Business Model; Multinational Firms and Management
    Related
    • 2020
    • Case

    Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration

    By: Andrew J. Hoffman
    The Sustainable Apparel Coalition (SAC) was founded in 2010 to develop a common set of sustainability standards for the apparel, footwear, and home textile industries. The organization was an example of pre-competitive collaboration, a strategy in which companies... View Details
    Keywords: Environmental Sustainability; Cooperation; Social Issues; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Performance Evaluation; Apparel and Accessories Industry
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    • February 2002 (Revised April 2011)
    • Case

    The Future of Hybrid Electric Vehicles

    By: John T. Gourville, Alice Tzou and David Lane
    Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
    Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States
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    • January 2014
    • Case

    CleanSpritz

    By: John A. Quelch and Alisa Zalosh
    Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details
    Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry
    Related
    • 6 Jul 2021
    • Interview

    Best Buy's Hubert Joly on Walking the Talk of Stakeholder Capitalism

    By: Hubert Joly and Alison Beard
    Hubert Joly, former chairman and CEO of Best Buy, says that now is the time for companies to get serious about operating to benefit not just shareholders but also employees, customers and broader society. In the face of environmental crisis, racial turmoil, and rising... View Details
    Keywords: Stakeholder Capitalism; Business and Stakeholder Relations; Mission and Purpose; Leadership; Corporate Social Responsibility and Impact
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