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      • May 2016
      • Case

      OPET: Precision Marketing in Uncertain Times

      By: Rajiv Lal, Esel Çekin and Eren Kuzucu
      During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details
      Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey
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      Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
      • May 2016
      • Supplement

      2016 Update: Argentina Turns the Page

      By: David E. Bell, Forest Reinhardt and Natalie Kindred
      This brief case is a supplement to “Cresud and Argentina” (515-043) and “Note on Agriculture in Argentina” (515-069). Set in early 2016, it describes developments in Argentina under newly elected President Mauricio Macri, including the country’s return to international... View Details
      Keywords: Argentina; " Cresud; Agriculture; Economic Reform; Economic Policy; Land Investment; Macri; Currency; Agribusiness; Diversification; Economy; Emerging Markets; Credit; Currency Exchange Rate; Investment; Business and Government Relations; Government and Politics; Inflation and Deflation; Trade; Agriculture and Agribusiness Industry; Argentina; Buenos Aires; South America
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      Bell, David E., Forest Reinhardt, and Natalie Kindred. "2016 Update: Argentina Turns the Page." Harvard Business School Supplement 716-077, May 2016.
      • May 2016 (Revised September 2016)
      • Case

      Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

      By: Rajiv Lal and Gamze Yucaoglu
      In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
      Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Entertainment and Recreation Industry; Turkey
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      Lal, Rajiv, and Gamze Yucaoglu. "Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean." Harvard Business School Case 516-110, May 2016. (Revised September 2016.)
      • April 2016
      • Supplement

      Jean-Claude Biver: The Reemergence of the Swiss Watch Industry

      By: Ryan Raffaelli
      Video supplement for Ryan Raffaelli's "Jean-Claude Biver" suite of teaching products View Details
      Keywords: Re-emergence; Passion; Leading Change; Emerging Markets; Apparel and Accessories Industry; Switzerland
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      Raffaelli, Ryan. "Jean-Claude Biver: The Reemergence of the Swiss Watch Industry." Harvard Business School Multimedia/Video Supplement 416-703, April 2016.
      • Article

      Landing the First Job: The Value of Intermediaries in Online Hiring

      By: Christopher Stanton and Catherine Thomas
      Online markets for remote labor services allow workers and firms to contract with each other directly. Despite this, intermediaries—called outsourcing agencies—have emerged in these markets. This paper shows that agencies signal to employers that inexperienced workers... View Details
      Keywords: Marketplace Matching; Agency Theory
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      Stanton, Christopher, and Catherine Thomas. "Landing the First Job: The Value of Intermediaries in Online Hiring." Review of Economic Studies 83, no. 2 (April 2016): 810–854.
      • 2016
      • Working Paper

      The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

      By: Shane Greenstein
      The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
      Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Industry
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      Greenstein, Shane. "The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence." Working Paper, April 2016.
      • March 2016 (Revised November 2020)
      • Case

      Tableau

      By: Boris Vallee
      Matrix Capital Management, a long-short equity hedge fund based in Waltham, Massachusetts, is assessing its investment in Tableau, a data visualization company. Tableau, which conducted an IPO a few years ago, has been experiencing substantial growth as it aims at... View Details
      Keywords: Hedge Fund; Long-short Equity; Growth Investing; Growth and Development Strategy; Investment; Valuation; Technology; Technology Industry; Waltham
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      Vallee, Boris. "Tableau." Harvard Business School Case 216-045, March 2016. (Revised November 2020.)
      • March 2016
      • Case

      M-Pesa: Financial Inclusion in Kenya

      By: Rajiv Lal, Lisa Cox and Sarah McAra
      M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details
      Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya
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      Lal, Rajiv, Lisa Cox, and Sarah McAra. "M-Pesa: Financial Inclusion in Kenya." Harvard Business School Case 516-011, March 2016.
      • March 2016
      • Teaching Note

      MasterCard: Driving Financial Inclusion

      By: Sunil Gupta
      Since joining MasterCard (MC) in 2010, CEO Ajay Banga had made advancing financial inclusion (FI)—bringing formal financial services to marginalized populations—an important goal for the company. In 2014, MC had entered a number of partnerships with governments and... View Details
      Keywords: Financial Inclusion; Banking; Equality and Inequality; Credit Cards; Developing Countries and Economies; Banking Industry; South Africa; Nigeria
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      Gupta, Sunil. "MasterCard: Driving Financial Inclusion." Harvard Business School Teaching Note 516-068, March 2016.
      • February 2016 (Revised January 2017)
      • Case

      Bidding for Finansbank

      By: David Scharfstein and Esel Çekin
      Because of the deepening Greek crisis, in October 2015, National Bank of Greece (NBG) was required to sell one of its most valuable assets, Finansbank, the eighth largest Turkish bank. There were three potential buyers: Garanti Bank, Turkey's second largest private... View Details
      Keywords: Banking; Acquisitions; International Acquisition; Cross-border Investment; Bidding; Bidders; Regulations; ROE; Cost Synergies; Regional Growth; Emerging Market; Sales Process; Valuation; Mergers and Acquisitions; Banking Industry; Turkey; Europe
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      Scharfstein, David, and Esel Çekin. "Bidding for Finansbank." Harvard Business School Case 216-040, February 2016. (Revised January 2017.)
      • January 2016
      • Teaching Note

      Take-Two Interactive Software, Inc.

      By: Sunil Gupta and Margaret Rodriguez
      In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead... View Details
      Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry
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      Gupta, Sunil, and Margaret Rodriguez. "Take-Two Interactive Software, Inc." Harvard Business School Teaching Note 516-070, January 2016.
      • January 2016
      • Case

      Open Innovation at Fujitsu (A)

      By: Amy C. Edmondson and Jean-François Harvey
      This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details
      Keywords: Open Innovation; Collaboration; Culture Change; Leadership; Japan; United States; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Sunnyvale; Tokyo; San Francisco
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      Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (A)." Harvard Business School Case 616-034, January 2016.
      • January 2016
      • Supplement

      Open Innovation at Fujitsu (B)

      By: Amy C. Edmondson and Jean-François Harvey
      This add-on case study reveals the location decision that was made in front of the challenge presented in case study #616-034. The launch of the Open Innovation Gateway (OIG) was a success. Fujitsu's management team now had to figure out the best way to continue to... View Details
      Keywords: Open Innovation; Collaboration; Culture Change; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Leadership; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Japan; United States; Sunnyvale
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      Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (B)." Harvard Business School Supplement 616-035, January 2016.
      • January 2016
      • Case

      Haiti Hope: Innovating the Mango Value Chain

      By: Amy C. Edmondson and Jean-François Harvey
      This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details
      Keywords: Sustainability; Economic Development; Corporate Social Responsibility; Emerging Country; Teaming; Public-private Partnership; Inter-organizational Relationships; Collaboration; Strategy Implementation; Agricultural Commodity; Plant-Based Agribusiness; Public Sector; Supply Chain Management; Customer Value and Value Chain; Corporate Social Responsibility and Impact; Learning; Partners and Partnerships; Private Sector; Developing Countries and Economies; Social Enterprise; Food and Beverage Industry; Agriculture and Agribusiness Industry; Haiti
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      Edmondson, Amy C., and Jean-François Harvey. "Haiti Hope: Innovating the Mango Value Chain." Harvard Business School Case 616-040, January 2016.
      • December 2015
      • Case

      Nextel Peru: Emerging Market Cost of Capital

      By: Luis M. Viceira and Joel L. Heilprin
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      Viceira, Luis M., and Joel L. Heilprin. "Nextel Peru: Emerging Market Cost of Capital." Harvard Business School Brief Case 916-516, December 2015.
      • December 2015
      • Teaching Note

      Nextel Peru: Emerging Market Cost of Capital (Brief Case)

      By: Luis M. Viceira and Joel L. Heilprin
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      Viceira, Luis M., and Joel L. Heilprin. "Nextel Peru: Emerging Market Cost of Capital (Brief Case)." Harvard Business School Teaching Note 916-517, December 2015.
      • December 2015
      • Supplement

      Nextel Peru: Emerging Market Cost of Capital, Spreadsheet for Instructors (Brief Case)

      By: Luis M. Viceira and Joel L. Heilprin
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      Viceira, Luis M., and Joel L. Heilprin. "Nextel Peru: Emerging Market Cost of Capital, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 516-519, December 2015.
      • December 2015
      • Supplement

      Nextel Peru: Emerging Market Cost of Capital, Spreadsheet for Students (Brief Case)

      By: Luis M. Viceira and Joel L. Heilprin
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      Viceira, Luis M., and Joel L. Heilprin. "Nextel Peru: Emerging Market Cost of Capital, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 916-518, December 2015.
      • 2015
      • Working Paper

      Business Groups Exist in Developed Markets Also: Britain Since 1850

      By: Geoffrey Jones
      Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much... View Details
      Keywords: Business Groups; Business History; Economic History; Conglomerates; Entrepreneurship; Globalization; Management; Organizations; United Kingdom
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      Jones, Geoffrey. "Business Groups Exist in Developed Markets Also: Britain Since 1850." Harvard Business School Working Paper, No. 16-066, November 2015.
      • November 2015 (Revised February 2016)
      • Case

      Allianz Turkey: Focus on the Customer (A)

      By: W. Earl Sasser and Gamze Yucaoglu
      At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
      Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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      Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (A)." Harvard Business School Case 316-093, November 2015. (Revised February 2016.)
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