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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

      Shane M. Greenstein

      Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. 

      Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • 27 Feb 2024
      • Research & Ideas

      Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

      attitudes toward a hypothetical e-commerce company and its commitment to DEI depending on what they learned about disclosure rules and the company’s method of sharing the information. They organized the test into five groups based on... View Details
      Keywords: by Shalene Gupta
      • Web

      Employment Data Trends

      <1% 1% <1% <1% 1% Technology 19% 19% 19% 16% 16% Consumer Electronics 1% <1% 1% <1% <1% E-Commerce 3% 2% 2% 2% 2% Equipment / Hardware / Networking <1% <1% <1% 0% <1% Internet Services 6% 6% 3% 4% 3% Software 5% 6% 5% 5% 7% Other... View Details

        Marco Iansiti

        Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

        Prof. Iansiti's research examines the digital transformation of companies and... View Details

        Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
        • 31 Jan 2022
        • Research & Ideas

        Where Can Digital Transformation Take You? Insights from 1,700 Leaders

        This is the first of our three-part "Leading in the Digital Era" series. Read parts two and three. "Got a driver’s license? Good! Now, step into this Formula 1 racecar." This was how one executive of a Latin American e-commerce company... View Details
        Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

          David B. Yoffie

          Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

          Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

            Rosabeth M. Kanter

            Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

            Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

              Thomas R. Eisenmann

              Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

              Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
              • 22 May 2024
              • HBS Case

              Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

              TikTok is developing an in-app marketplace in some countries that takes consumers “seamlessly from videos and live streams to shopping,” the case notes. Most of the TikTok Shop’s e-commerce sales are, for the moment, in Southeast Asia,... View Details
              Keywords: by Rachel Layne; Technology
              • 28 Nov 2018
              • HBS Case

              On Target: Rethinking the Retail Website

              fruitful streak came to an abrupt halt with the United States financial crash in the fall of 2008. Target was hit hard—much harder, in fact, than Walmart. Five years later the company was still struggling. With more than 1,800 stores and a relatively new View Details
              Keywords: by Dina Gerdeman; Retail
              • January 2019 (Revised October 2019)
              • Case

              Glossier: Co-Creating a Cult Brand with a Digital Community

              By: Jill Avery
              Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
              Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Beauty and Cosmetics Industry; Retail Industry; United States; North America
              Related
              • 21 Nov 2022
              • Research & Ideas

              Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

              with Gen Z shoppers in their teens and 20s. The payment method made up $97 billion—or 2.1 percent—of total US e-commerce sales in 2020, a figure that is expected to double by 2024. BNPL is so lucrative, merchants are paying fintech... View Details
              Keywords: by Rachel Layne; Retail; Financial Services; Technology

                William A. Sahlman

                William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

                Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

                Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
                • 07 Jul 2008
                • Research & Ideas

                Innovation Corrupted: How Managers Can Avoid Another Enron

                natural gas that were burdened with highly inefficient delivery systems. In time, the company supported his basic concept with EnronOnline, a Web-based trading platform that instantly became the world's largest e-commerce system in 1999.... View Details
                Keywords: by Martha Lagace; Energy; Utilities

                  Alan D. MacCormack

                  Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

                  Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
                  • 10 Jan 2024
                  • Research & Ideas

                  Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

                  mean there is change on the horizon? “We basically saw increases in e-commerce penetration among people happen in months that we expected to happen over 10 years. So I think any crisis that disrupts basic consumer behavior allows for... View Details
                  Keywords: by Anna Lamb, Harvard Gazette

                    John A. Quelch

                    John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

                    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
                    • November 2011 (Revised December 2012)
                    • Case

                    Rent the Runway

                    By: Thomas R. Eisenmann and Laura Winig
                    Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
                    Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
                    Related
                    • 13 May 2024
                    • Research & Ideas

                    Picture This: Why Online Image Searches Drive Purchases

                    things like, 'When can I find a coat that I like by simply snapping a picture of somebody wearing that coat on the subway?” A new study of a Chinese e-commerce site’s image-powered search tool offers lessons for companies trying to... View Details
                    Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail