Publications

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

degree of alignment, and hence the synergy, being achieved across the enterprise. Organizations that master this process can create competitive advantages that are difficult to dislodge. The company embarked on its first major View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

01 Jun 2004
News

Partners’ Club Strives to Broaden Appeal

to adjust to a new lifestyle and find support in others who have faced similar emotions and situations.” The club took a big step toward diversification by adding a men’s committee, which attracted ten members. Dean Myers,... View Details

Keywords: Shawna Frieze; Section P; HBS Partner's Club; Colleges, Universities, and Professional Schools; Educational Services

October 2023
Case

To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions

By: David Collis and Haisley Wert

U.S. beverage giants PepsiCo and Coca-Cola shared many similarities by August 2018—both were founded by pharmacists in the 1890s, grew to offer hundreds of drink brands, and championed rival flagship products that drove loyalists into taste-testing wars. That month,... View Details

Keywords: Corporate Strategy; Acquisition; Diversification; Expansion; Brands and Branding; Food and Beverage Industry

August 2019
Supplement

Rand Fishkin at Moz (B)

By: Thomas R. Eisenmann

Supplements the (A) case. View Details

Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management

April 1971 (Revised February 1984)
Case

Gould, Inc.: Graphics Division

Describes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and... View Details

Keywords: Diversification; Market Entry and Exit; Acquisition; Product Development; Computer Industry; Battery Industry

Keywords: Logistics; Real Estate; Hospitality; Diversified

Ronnie Screwvala

Keywords: Media; Entertainment; Diversified

November 1981 (Revised May 1985)
Case

General Electric: Business Development

By: Francis Aguilar and Richard G. Hamermesh

Keywords: Business Growth and Maturation; Diversification

Find at Harvard

March 2014
Teaching Note

Transforming Tommy Hilfiger (A) and (B)

By: Raffaella Sadun

Teaching Note for "Transforming Tommy Hilfiger (A)" and "Transforming Tommy Hilfiger (B)" View Details

Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Apparel and Accessories Industry; United States; Europe

04 Nov 2008
First Look

First Look: November 4, 2008

Diversification, Legitimacy and Practice Area Creation in Professional Service Firms Authors:Heidi Gardner, N. Anand, and Timothy Morris Publication:Special Issue on Professional Service Firms. Journal of Organizational Behavior 29, no. 8 (2008) Abstract View Details

Keywords: Martha Lagace

21 Oct 2008
First Look

First Look: October 21, 2008

diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details

Keywords: Martha Lagace

May 2017
Supplement

Betfair (C)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model. View Details

Keywords: Betfair; Exchange; Betting; Betting Markets; Diversification; Market Design; Business Model; Entertainment and Recreation Industry; Europe

March 1994 (Revised April 1995)
Case

EnClean: Malcolm Waddell's Story (A)

By: David J. Collis

Describes, in the words of its cofounder, the history of EnClean, an industrial and environmental services company, from its origins in 1984. The company grew rapidly and diversified into new businesses and new geographies both through acquisition and internally. It... View Details

Keywords: Diversification; Expansion; Restructuring; Corporate Strategy

Keywords: Diversified

25 Aug 2014
News

Wendell P. Weeks, MBA 1987

brink of failure through a painful restructuring and commitment to both innovation and the diversification of its product lines. “We make products that change the world,” he says, noting Corning’s development of LCD glass; tools to... View Details

Keywords: Susan Young

10 Nov 2003
Research & Ideas

The Hard Numbers on Social Investments

industry experts who estimated the returns to be significantly lower than professional venture investing due to less investor diversification and capital limitations that prevent investment in follow-on rounds. Given this, the team... View Details

Keywords: by Manda Salls

January 2017 (Revised October 2018)
Case

Novartis: A Transformative Deal

By: David Collis and Ashley Hartman

When Joe Jimenez became CEO of Swiss-based Novartis in 2010, replacing longtime CEO Dan Vasella, he assumed control of one of the top pharmaceutical companies in the world. Vasella, an avowed advocate of diversification, had expanded the scope of the company and... View Details

Keywords: Novartis; GlaxoSmithKline; Asset Swap; Acquisitions; Divestiture; Strategy Alignment; Pharmaceuticals; Strategy; Business Strategy; Corporate Strategy; Diversification; Consolidation; Mergers and Acquisitions; Pharmaceutical Industry

January 2024
Case

BWX Technologies

By: Suraj Srinivasan, Yuan Zou and Aldo Sesia

Rex Geveden and Robb LeMasters, CEO and CFO of BWX Technologies, Inc. (BWXT), were concerned that investors and analysts did not fully appreciate the company's transformation from a nuclear reactor provider to the US Navy and Canadian utilities to a multi-product line... View Details

Keywords: Transformation; Communication Intention and Meaning; Business and Shareholder Relations; Valuation; Diversification; United States; Canada