Filter Results:
(744)
Show Results For
- All HBS Web
(5,169)
- People (12)
- News (744)
- Research (3,548)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,137)
Show Results For
- All HBS Web
(5,169)
- People (12)
- News (744)
- Research (3,548)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,137)
Sort by
- 01 Mar 2007
- News
The Plight of the Global Poor
global poverty for some time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and contributing View Details
- 01 Oct 2001
- News
The Eyes Have It: Business Plan Winners Pursue Global Vision
of eyeglasses can cost more than a month's wages. That's because much of the world relies on highly trained specialists who use sophisticated and expensive equipment, in a market that provides consumers with... View Details
Keywords: eyeglasses
- 01 Mar 2023
- News
Clearing the Air
markets are going to bear. That’s the core challenge. Can we find solutions that can scale quickly enough to start allowing us to make some... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
big byproduct is using this introductory effort to cross-sell consumer use of the product. How many times have we used something at work that we incorporate into our personal lives? Plenty! —Gary Ambrosino... View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
direct relationship with the customer and customer data. —Ayelet Israeli is the Marvin Bower Associate Professor in the Marketing Unit. She co-developed a scorecard to help... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear.... View Details
- 01 Sep 2016
- News
The Big Business of Little Loans
Banks. Amid the excitement, abuses have also appeared, with some online lenders reportedly charging as much as 50 percent in interest on some short-term loans. It’s been enough to attract the attention of regulators, with everyone from... View Details
Keywords: Nancy Miller
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
pleased with her dual role as a parent and a key player in getting this particular dot-com off to a running start. "I can't imagine a better place to understand the dynamics of the Internet," she says.... View Details
Keywords: Julia Hanna
- 01 Sep 2009
- News
E Ink’s Wild Ride
there’s only one direction that can go.” As novel technologies enter the market in coming years, he sees the company entering a new phase: “How do we go from a one-technology company View Details
- 01 Mar 2025
- News
Agenda: Frank Lorenzo (MBA 1963)
In the early 1970s, Frank Lorenzo (MBA 1963) was CEO of Texas International Airlines, a struggling regional operation. There were whispers of change coming for the airline industry as Washington considered the pros and cons of ending regulation. “If there was a list of... View Details
Keywords: April White
- 01 Feb 1999
- News
Newman's Own Brand of Charity
Sector, details the 1982 launch and subsequent development of Newman's Own. Based in Westport, Connecticut, the company began as "something of a lark," according to Newman, with two thousand bottles of vinaigrette salad dressing made from... View Details
- 01 Dec 2009
- News
Faculty Books
Gulati states that managers have figured out what consumers want and what their company should offer but are only now appreciating the huge institutional barriers that prevent them from delivering. He offers a practical process by which... View Details
- 01 Sep 2006
- News
Redefining Health Care
the relevant markets or levels where competition in health care should occur. How do we get from the current mess to a value-driven health-care system? The U.S. system can be reformed from the bottom up. One... View Details
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Mar 2012
- News
Alumni Book Briefs
China, and others will grow rapidly. The authors predict probable new principles for commercial success, among them that an obsession with return on equity will give way to more broad-based measurements of success, and that Adam Smith’s... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
scrappy,” she recalls. “I learned a lot about the community-building aspects of consumer marketing. That experience has been totally relevant to what we’re doing at sweetriot.” When the start-up siren call... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 01 Dec 1999
- News
New Releases
based on actual consumer expenditures. Lean retailing allows department stores, mass merchandisers, and other retail outlets to capitalize on information, allowing them to... View Details
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified View Details