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Publications

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  • All HBS Web  (585)
    • People  (2)
    • News  (116)
    • Research  (399)
    • Events  (2)
  • Faculty Publications  (109)

Show Results For

  • All HBS Web  (585)
    • People  (2)
    • News  (116)
    • Research  (399)
    • Events  (2)
  • Faculty Publications  (109)
← Page 16 of 585 Results →
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

Monetary Policy and Emerging Market Credit Cycles By: Bräuning, Falk, and Victoria Ivashina Abstract—Foreign banks’ lending to firms in emerging market economies (EMEs) is large and denominated predominantly in U.S. dollars. This creates a View Details
Keywords: Dina Gerdeman
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54301 On the Direct and Indirect Real Effects of Credit Supply Shocks By: Alfaro, Laura, Manuel García-Santana, and Enrique Moral-Benito Abstract—We consider the real effects of bank lending... View Details
Keywords: Sean Silverthorne
  • Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

offered an intensive study of the place and function of advertising in business administration. Designed to “give a viewpoint to those who, as executives, will have to direct the use of advertising in the conduct of business,” 25 the... View Details
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

Above: The Ario Lamp parallels the sun’s schedule. (Courtesy Ario) Ario is a smart lighting company in the Bay Area whose lamp changes light direction and color dynamically throughout the day, promoting better health. The shifts in... View Details
Keywords: Dan Morrell
  • Web

Launching Tech Ventures - Course Catalog

into the power of a value proposition, conduct customer discovery, and determine whether a startup has achieved product-market fit? How can modern genAI tools assist in the ideation and value proposition discovery process? 2. Go to Market Experiments. What is the right... View Details
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

from me on Amazon, I don’t have your email, and I can’t respond to feedback or create direct dialogue with you because Amazon owns the customer data,” Humpierres acknowledges. That might be fine if you’re selling widgets, but he envisions... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 01 Oct 1999
  • News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
  • Web

Event Guidelines | About

tents and other types of shelters, may not be installed without prior approval from the Campus Services team , the required municipal permit(s), and in some cases direct supervision from University personnel. Commercial Activities : The... View Details
  • 01 Dec 2004
  • News

Finding a Balance

pirate by global pharmas that consider Cipla’s products a direct rip-off of patented drugs. From 1999 through 2002, Cipla enjoyed an average annual growth rate of 30.3 percent from the sale of more than 400... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

their children's or relatives' college educations. The business would require a huge technology infrastructure, to capture millions of consumers' purchases and to direct company rebates on their spending (for credit-card and telephone... View Details
Keywords: by John S. Rosenberg
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

relationship between friendship formation and self-reported health but not diet. This study provides evidence for both an indirect effect of friendship formation on self-reported health via perceived social support and a direct effect of... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2014
  • First Look

First Look: September 16

relationship; (b) reviews the literature on antecedents, consequences, and integration of M&A in the context of innovation; and (c) identifies potential directions of further research on this topic that have both theoretical and... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2017
  • News

Case Study: Confidence Builder

we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those values to consumers, primarily... View Details
Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services
  • 06 Sep 2022
  • Research & Ideas

Curbing an Unlikely Culprit of Rising Drug Prices: Pharmaceutical Donations

encouraging the use of expensive drugs over cheaper alternatives.” Drugmakers can provide direct aid to privately insured patients—and they do. For example, many drugmakers issue “copay coupons” that cover cost-sharing for their drugs.... View Details
Keywords: by Ben Rand; Insurance; Health; Pharmaceutical
  • 10 Dec 2013
  • First Look

First Look: December 10

feedback reports that help managers hone their essential skills. Because these tools were built from the ground up, using the staff's own input, they've been embraced by Google employees. Managers say that they've found their training to be invaluable, and managers'... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2004
  • Research & Ideas

The New CEO’s Wrong Message

reduces his real power. When CEOs wield direct power, they must do so very selectively and deliberately—and never without a broader plan of action in mind. Usually, power is best used indirectly, through the disciplined processes... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • 01 Apr 2001
  • News

The Small Business Difference: How Smaller Companies Manage with Less

Management Déjà Vu,” by asking his audience about their concerns, as owners and operators of small businesses. A number of issues were voiced: sales and marketing; cash flow; hiring and motivating employees; smooth succession within... View Details
Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services
  • 28 May 2008
  • First Look

First Look: May 28, 2008

institutional entrepreneurship. Finally, the paper highlights future directions for research on this topic. Researchers are encouraged to use this paper to build sophisticated, targeted research designs that will add value to the growing... View Details
Keywords: Martha Lagace
  • 13 Nov 2000
  • Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more... View Details
Keywords: by Laurie Joan Aron
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