Digital Culture - Publications - Faculty & Research

July 2021 (Revised October 2021)
Case

Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)

By: Nour Kteily, Deepak Malhotra and David Lane

As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,... View Details

Citation

Educators

Purchase

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

it was an advertising bro fest, but also a reflection of the cultural norms of the time. After all, the 1960s was the dawn of the golden age of advertising when agencies were evolving from product pitchers to storytellers. That first... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

31 Jul 2019
Research & Ideas

Distressed Employees? Try Resilience Training

effective solution for companies. She co-wrote the journal article with HBS doctoral student Grace Cormier, as well as three employees of Happify, Allison L. Williams, Acacia C. Parks, and Julia Stafford. Happify, which funded the research, competes in an increasingly... View Details

Keywords: by Dina Gerdeman; Health

25 Aug 2022
News

Up on the Corner

year. And there are mounting signs that her other plans for the neighborhood—a smaller retail-residential site that will house her African-themed online clothing business, a 51,000 square foot live-work building for artists and digital... View Details

Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate

Profile

Monica Dodi

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details

Keywords: Venture Capital / Private Equity; Financial Services; Entertainment / Media

Fast Answer

Field Course: Business of the Arts (BOTA)

Where should I start my research on arts and cultural organizations? Organization overviews Guidestar Pro Information about the missions, programs, and finances of IRS-recognized organizations, including public charities,... View Details

Web

Buy Now, Pay Later: Imagining Pre-Industrial Credit

on credit is not the way to wealth but the road to insolvency. Prints such as these would have been sold singly as broadsheets or reprinted in periodicals. Either way, they were popular sources of news, information, and cultural attitudes... View Details

Web

Peggy Yin | MBA

Cognition, and Culture Formative experience at the intersection of technology and business: Who owns the truth? My sophomore summer, I worked on the Ars Electronica Festival centered around this very question, tracing the threads of View Details

Web

About Baker Library | Baker Library

Library you can engage with cultural artifacts and vital historical records; utilize our world-class digital collections, research tools, and curriculum support; explore the inspiring physical and View Details

23 Oct 2019
News

Understanding Business Firsthand in South Korea

MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global and View Details

Keywords: Global Understanding; Internationalization; Educational Innovation

01 Feb 2001
News

Books

Evolve! Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter (Harvard Business School Press) In her new book Evolve!: Succeeding in the Digital View Details

Keywords: books; research; Publishing Industries (except Internet); Information

Portrait Project

Kimberly Dionne Spears

pictures capturing colorful dimensions of life - while refusing to delete the "non-perfect" shots from my digital camera. I want to embrace the freedom to learn about my neighbors beyond the surface. Opening my home, with my... View Details

Web

Bibliography - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Corporate Eye: Photography and the Rationalization of American Commercial Culture 1884-1929 . Baltimore: The Johns Hopkins University Press, 2005. Campbell, Heyworth, Art Centre Bulletin (September 1924): 1, no. 1. Calkins, Earnest Elmo.... View Details

01 Dec 2020
News

Invest in the New Abnormal

in the current environment has resulted in volatility in purchases and productivity, resulting in a net economic crisis that has not been witnessed by anyone alive today.” To engage customers in this new abnormal, Deshpandé offers the following principles. Grow your... View Details

22 Aug 2016
Blog Post

The Making of An Internship: An Effective Onboarding Process

job performance and satisfaction. Watch as three Class of 2017 students highlight their internship onboarding experiences. Francesca Ioffreda touts the onboarding at CVS Digital Innovation, which began before she stepped foot into the... View Details

Keywords: All Industries

Web

About Us | Information Technology

and vision, which together support the HBS mission to educate leaders who make a difference in the world. Underpinning our mission, vision, and priorities is a set of strategic initiatives that will help us ensure a cutting-edge digital... View Details

Web

Introduction - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

exhibition—a collection that seventy-five years later survives as a telling chapter in evolving perceptions about photography's artistic, commercial, and cultural significance. John Paul Pennebaker. For Marshall Field, ca. 1934.... View Details

31 Oct 2019
News

Finding an Audience

have always been a music fan. “We got together one day to see what we could do in the form of a cultural activity on a digital platform. The main idea that came up was, what is going on in classical music in... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Dec 2020
News

Finding The Right Patient-Provider Match

Patients See more from the online-only December Alumni Bulletin Impact section’s exploration of how the digital revolution has improved health care delivery and discovery. Digital Transformation of Health... View Details

Keywords: Susan Young

18 Nov 2014
Blog Post

Company Information Day Recap

representatives had the opportunity to connect with over 350 members of the Class of 2016. If you were unable to attend CID but are still interested in recruiting for summer interns or full-time hires, there are a variety of ways to get involved: Educate students about... View Details

Publications