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  • January 2008 (Revised May 2011)
  • Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman
In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details
Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry
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Eccles, Robert G., David Lane, and Prabakar 'PK' Kothandaraman. "Cognizant Technology Solutions." Harvard Business School Case 408-099, January 2008. (Revised May 2011.)
  • 2023
  • Book

Build the Life You Want: The Art and Science of Getting Happier

By: Arthur C. Brooks and Oprah Winfrey
In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action,... View Details
Keywords: Happiness; Personal Development and Career; Emotions
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Brooks, Arthur C., and Oprah Winfrey. Build the Life You Want: The Art and Science of Getting Happier. Portfolio, 2023.
  • September 2007 (Revised February 2008)
  • Case

Partners in Health: The PACT Project

By: Richard M.J. Bohmer and Josh Friedman
Partners in Health is a Boston-based, not-for-profit that provides health care to people in some of the poorest regions of the world, including Haiti, Malawi, Rwanda, and Peru. In 1998, PIH established a program (PACT) in Boston to bring care to AIDS and TB patients... View Details
Keywords: Health Care and Treatment; Nonprofit Organizations; Non-Governmental Organizations; Developing Countries and Economies; Service Delivery; Health Industry
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Bohmer, Richard M.J., and Josh Friedman. "Partners in Health: The PACT Project." Harvard Business School Case 608-065, September 2007. (Revised February 2008.)
  • April 2003 (Revised October 2004)
  • Case

Novartis: The Challenge of Success (A)

By: Sandra J. Sucher and Stacy McManus
Preliminary results from Phase 1 clinical trials of a newly developed compound, STI571, showed that 31 out of 31 patients with chronic myelogenous leukemia (CML) had their blood counts return to normal. In the world of oncology, this was unheard of. This was the... View Details
Keywords: Decision Making; Health Testing and Trials; Innovation and Invention; Markets; Distribution; Product Development; Production; Problems and Challenges; Research; Research and Development; Complexity; Biotechnology Industry; Pharmaceutical Industry
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Sucher, Sandra J., and Stacy McManus. "Novartis: The Challenge of Success (A)." Harvard Business School Case 603-043, April 2003. (Revised October 2004.)
  • December 2011 (Revised June 2012)
  • Case

Samasource: Give Work, Not Aid

By: Francesca Gino and Bradley R. Staats
Samasource sought to use work, not aid, for economic development. The company secured contracts for digital services from large companies in the United States and Europe, divided the work up into small pieces (called microwork) and then sent it to delivery centers in... View Details
Keywords: Development Economics; Growth and Development Strategy; Social Enterprise
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Gino, Francesca, and Bradley R. Staats. "Samasource: Give Work, Not Aid." Harvard Business School Case 912-011, December 2011. (Revised June 2012.)
  • June 2023
  • Article

National Customer Orientation: An Empirical Test across 112 Countries

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details
Keywords: Global Range; Customer Focus and Relationships
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Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: An Empirical Test across 112 Countries." Marketing Letters 34, no. 2 (June 2023): 189–204.
  • September 2020 (Revised May 2024)
  • Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
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Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.)
  • February 2013 (Revised May 2013)
  • Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann
Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details
Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention
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Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.)
  • Research Summary

Overview

By: Meg Rithmire
My research and course development focus on questions of how markets and market mechanisms interact with concentrated political power, especially in the context of authoritarian or illiberal regimes. Geographically, my expertise is in the political economy of Asia,... View Details
  • 08 Aug 2011
  • Research & Ideas

The Death of the Global Manager

consumer trend or technological development may be emerging in Germany or Japan, not your home market," Bartlett says. "Having eyes and ears around the world is critical, as is having the response... View Details
Keywords: by Julia Hanna
  • January 1995 (Revised September 1997)
  • Case

TV Guide (B)

By: Jeffrey F. Rayport
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry
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Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
  • Research Summary

Retailing: Past, Present, and Future

Walter J. Salmon is working on several retailing-related research and course development projects, including a study (with Gwen K. Ortmeyer) of the evolution and future of American department stores, and a case book (with DAVID E. BELL) for use in graduate... View Details
  • 08 Feb 2000
  • Research & Ideas

Building Effective R&D Capabilities Abroad

World View: Global Strategies for the New Economy is a collection of Harvard Business Review articles edited by Jeffery E. Garten, Dean of the Yale School of Management. At the dawn of the new century, says Garten, "globalization has... View Details
Keywords: by Walter Kuemmerle
  • Teaching Interest

Managing Social Enterprise (MSE)

This course examines how to create, develop and scale high-performing social enterprises - be they nonprofit, for-profit, or hybrid organizations. Unlike the business world where most stakeholders agree on the definition of success and are driven by market forces,... View Details
  • March 2022 (Revised April 2022)
  • Case

In Search of Global Regulation

By: Geoffrey Jones and Mona Rahmani
The history of the international regulation of global capitalism is surveyed, addressing the challenges facing firms confronting international, national, and regional regulation. Follows the history of global regulation after 1914, from the League of Nations;... View Details
Keywords: History; Multinational Firms and Management; International Relations; Laws and Statutes; Corporate Governance; Business and Government Relations
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Jones, Geoffrey, and Mona Rahmani. "In Search of Global Regulation." Harvard Business School Case 822-122, March 2022. (Revised April 2022.)
  • April 2008 (Revised May 2010)
  • Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details
Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web
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Eisenmann, Thomas R., and David Andrew Vivero. "Visions of Web 3.0." Harvard Business School Case 808-147, April 2008. (Revised May 2010.)
  • October 2004 (Revised October 2013)
  • Case

In Search of Global Regulation

By: Geoffrey Jones, Mona Rahmani and Alexis Gendron
The history of the international regulation of global capitalism is surveyed, addressing the challenges facing firms confronting international, national, and regional regulation. Follows the history of global regulation after 1914, from the League of Nations'... View Details
Keywords: History; Multinational Firms and Management; International Relations; Laws and Statutes; Corporate Governance; Business and Government Relations
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Jones, Geoffrey, Mona Rahmani, and Alexis Gendron. "In Search of Global Regulation." Harvard Business School Case 805-025, October 2004. (Revised October 2013.)
  • July 2007 (Revised September 2009)
  • Case

CEMEX (A): Building the Global Framework (1985-2004)

By: Rosabeth M. Kanter, Pamela Yatsko and Ryan Raffaelli
CEMEX grew through acquisitions from a Latin American to a global company under the leadership of a CEO who believed in the importance of a "one enterprise" culture and benchmarking against world standards. As the CEO ponders an acquisition that would double the... View Details
Keywords: Mergers and Acquisitions; Competency and Skills; Globalized Firms and Management; Growth and Development Strategy; Organizational Change and Adaptation; Integration; Latin America
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Kanter, Rosabeth M., Pamela Yatsko, and Ryan Raffaelli. "CEMEX (A): Building the Global Framework (1985-2004)." Harvard Business School Case 308-022, July 2007. (Revised September 2009.)
  • 16 Oct 2023
  • HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

qualifications, while expanding new apprenticeship and professional development programs. Now, three years later, Delta is making progress toward hiring and developing more Black talent, with and without... View Details
Keywords: by Lane Lambert; Air Transportation
  • 2010
  • Book

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

By: Jeffrey J. Bussgang
An essential, insider's guide to the secrets of the world of venture capital, written by one of the few people who have played on both sides of this high-stakes game. In it, you will find detailed insights, colorful stories, and practical advice gathered from... View Details
Keywords: Business Startups; Venture Capital; Initial Public Offering; Personal Development and Career
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Bussgang, Jeffrey J. Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms. Portfolio, 2010.
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