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Show Results For
- All HBS Web
(787)
- People (4)
- News (202)
- Research (470)
- Multimedia (2)
- Faculty Publications (150)
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
requiring that all cannabis products (including smoke, vapor, edible, and beverage products) be sold via designated “dispensaries,” not at more accessible or common outlets such as liquor stores, supermarkets, and convenience shops.... View Details
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
2015–2021, Jones served as the founding Dean of the College of Innovation + Design at Boise State University, and from 2010–2015, he worked at Harvard University, serving from 2011 as the Evans Family Foundation Managing Director of the... View Details
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- Web
Marketing Awards & Honors - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Eva Ascarza : Recipient of a 2024–2025 HBS Required Curriculum (RC) Case Award for "Artea: Designing Targeting Strategies" (HBS Case... View Details
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
amounts are designed to bridge the gap between the recipient’s salary and $130,000 USD, with a maximum award of up to $50,000 USD per year. For example, if recipient’s salary is $95,000 USD, the GO Fellowship may be up to $35,000 USD. MBA... View Details
- 22 Sep 2009
- First Look
First Look: September 22
domains—cars, dates, and hotels—we show that different attribute partitions impact the importance assigned to attributes (Studies 1 and 2), as well as consumer choices (Studies 3 and 4). We argue that these effects are due in part to users' willingness to use the... View Details
Keywords: Martha Lagace
- Web
Business Insights Blog | HBS Online
Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and Climate Change CLIMB CORe Creating Brand Value Credential of Digital Innovation and Strategy View Details
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
director Nandita Das became its unofficial brand ambassador, speaking out against skin color discrimination (or “colorism”) and refusing to be air brushed or lightened for her film roles. The campaign was View Details
- 02 Feb 2010
- First Look
First Look: Feb. 2
will correspond to the technical patterns of dependency in the system under development. Thus the hypothesis predicts that developers with few or no organizational linkages will design independent system components, while developers with... View Details
Keywords: Martha Lagace
- 22 Dec 2020
- Blog Post
The Forward Fellowship Convinced Me That I Belong at HBS
grad school. I had accepted an offer to move to Miami and work at Restaurant Brands International (Burger King, Tim Hortons, Popeyes) in their Leadership Development Program. While I was honored and excited about the opportunity, I... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 01 Sep 2023
- News
Case Study: The Home Team
for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s information could dissuade purchases, or at the very least... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
fact the product of a sharp intellect and dozens of lessons learned over the course of a long career. "He's a street-smart guy, and he has this observational power. He had in mind designing the perfect company, which included the... View Details
- 13 Jul 2010
- First Look
First Look: July 13
design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally invested in the firm, re-organized many aspects... View Details
Keywords: Martha Lagace
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan... View Details
Keywords: by Martha Lagace
- 26 Nov 2013
- First Look
First Look: November 26
identifying the types of GPs that drive the identified correlation between GPs and reduced shareholder value. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1718488 August 2013 American Journal of Managed Care Testimonials Do Not Convert Patients... View Details
Keywords: Sean Silverthorne
- 01 Mar 2024
- News
Come Sail Away
decaying fabric or high-priced designer numbers. Sard addressed that gap by cofounding the brand Tombolo with childhood best friend Chris Galasso, creating unisex “escapewear” described by Forbes as... View Details
- Web
Frequently Asked Questions | HBS Online
of Digital Innovation and Strategy CORe AI Essentials for Business Alternative Investments Business Analytics Business and Climate Change Business Strategy Creating Brand Value Design Thinking and Innovation... View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts