Demand Systems - Publications - Faculty & Research

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

compete with the (now improved) remote and digital alternatives that have emerged. The surging demand for risk mitigation also has implications for policymakers. Greater use of robotics, artificial intelligence, and automation will put... View Details

Keywords: by Hong Luo and Alberto Galasso

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local... View Details

Keywords: Re: Michael E. Porter

14 Apr 2009
First Look

First Look: April 14, 2009

Competition Between Differentiated Products with Demand for More Than One Variety Author: Andrei Hagiu Abstract We analyze the existence of pure strategy symmetric price equilibria in a generalized version of Salop's (1979) circular model... View Details

Keywords: Martha Lagace

21 Dec 2011
Research & Ideas

The Most Common Strategy Mistakes

to understanding everything from the free enterprise system to the individual motivations of managers. Why are some companies more profitable than others? In this excerpt from an interview between Porter and Magretta, Porter discusses the... View Details

Keywords: by Joan Magretta

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt their approach toward HR management to preserve business viability while maintaining employees’ safety and well-being.... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

09 Jul 2007
Research & Ideas

Five Steps to Better Family Negotiations

dispute-resolution cases can help family negotiations to be productive while protecting family relationships. Some of the 5 principles of effective negotiation are easier for family members in family business systems to apply, and others... View Details

Keywords: by John A. Davis and Deepak Malhotra

06 Mar 2006
Research & Ideas

Four Strategies for Making Concessions

Richard E. Walton and Robert B. McKersie's book A Behavioral Theory of Labor Negotiations: An Analysis of a Social Interaction System (ILR Press, 1991). The head of a manufacturing firm was preparing to initiate talks with the leadership... View Details

Keywords: by Deepak Malhotra

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

10 Oct 2007
First Look

First Look: First Look: October 10

to customize therapy for individuals. However, adoption of this approach has progressed slowly and unevenly because the trial-and-error treatment model still governs how the health care system develops, regulates, pays for, and delivers... View Details

Keywords: Martha Lagace

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

to “flatten the curve” and reduce the number of bankruptcy filings, at least by enough to allow the existing system to function effectively. Massive financial support available to distressed businesses under the CARES Act and various... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

01 Nov 2022
Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

workers, key issues such as how employees are paid and how they view the scope of their jobs can be crucial to their willingness to contribute ideas that help the company thrive, says Susanna Gallani, assistant professor at Harvard Business School. Companies that... View Details

Keywords: by Scott Van Voorhis

03 Apr 2012
First Look

First Look: April 3

812-098 Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods.... View Details

Keywords: Carmen Nobel

04 Nov 2014
First Look

First Look: November 4

now own over 80% of banking assets in Mexico, and we show how, using a political economy model and a series of econometric tests, this has helped to stabilize the system and reduced non-performance loans, but it has also increased the... View Details

Keywords: Sean Silverthorne

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

described the limitations of their current system and gave an overview of their needs and expectations. After the presentation, a dialogue opened up between the executives and the prospective bidders. Representatives from consulting firm... View Details

Keywords: by Deepak Malhotra

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

In the first three gambles, there was no chance of incurring a loss. But Gamble 4 offered a 50 percent chance of winning a nickel and a 50 percent chance of losing a dime. The odds were stupid. It made no rational sense to take that last gamble. And yet . The... View Details

Keywords: by Carmen Nobel

05 Feb 2013
First Look

First Look: Feb. 5

response organizations to adopt very different leadership strategies if they are effectively to cope with the differential demands of these events. In this paper, we develop further ideas about leadership under crisis conditions,... View Details

Keywords: Sean Silverthorne

08 Mar 2022
Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

Ten years before Harvard Business School published its first case study, activists across Europe celebrated the first International Women’s Day. They demanded, among other things, the right for women to hold public office and an end to employment discrimination. In... View Details

Keywords: by Colleen Ammerman and Boris Groysberg

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

profitability accurately and in a system that is easy to implement and inexpensive to maintain and update. The Payoff: BSC Customer Profitability Metrics The ability to measure profitability at the individual customer level allows... View Details

Keywords: by Robert S. Kaplan

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

reservation. With Marriott, it’s a manual system with software sprinkled in to make human processes more effective. But Airbnb is fundamentally digital. And that means every human bottleneck is pushed out. You have algorithms matching... View Details

Keywords: by Dina Gerdeman

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

developing an outside-in orientation? A: Developing an outside-in orientation is difficult to achieve because it requires both insight and action. Gaining real insights into customers' needs demands more of companies than those arising... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

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