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  • September–October 2020
  • Article

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Related
  • TeachingInterests

Managing the Future of Work (MBA Education—Elective Curriculum)

By: Christopher T. Stanton

The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts.  HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

  • 13 Jan 2023
  • Research & Ideas

Are Companies Actually Greener—or Are They All Talk?

Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
  • July 2014
  • Article

Network Effects in Countries' Adoption of IFRS

By: Karthik Ramanna and Ewa Sletten
If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details
Keywords: International Accounting; Financial Reporting; Network Effects
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  • 01 Sep 2023
  • News

Solving for Z

everyone under the age of 26 thinks and behaves in the same way. Survey after survey, for example, has found that a hefty majority of Gen Zers prefer hybrid or remote work. Yet Bronstein, who is responsible for approximately 200,000... View Details
Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government
  • 09 Sep 2009
  • First Look

First Look: September 9

extensive historical study: (1) link responsibility and control, (2) manage moral hazard, (3) pool risk in sound institutions, (4) adopt market conforming approaches to the extent possible, and (5) structure markets to promote safe... View Details
Keywords: Martha Lagace
  • Profile

Thomaz Galvao

responsible for their social mobility. Through education, I’ve been able to reach a status usually denied to Black people. I want to push the boundaries even further, to continue the path of achieving new highs where people like me are... View Details
  • Web

Community College Report - Managing the Future of Work

more relevant and effective in three areas: training and education aligned with industry needs, commitments to hire community college students, and sharing of data on the supply and demand for talent. Read the Report Executive Summary... View Details
  • 10 Feb 2016
  • HBS Seminar

Hong Luo of Harvard Business School and Julie Mortimer of Boston College, Department of Economics

  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

Minneapolis. “It was a big decision to stay in Silicon Valley,” Datar says. “The demand for data-science professionals is through the roof, so you have to go where the experts are. Desai credits the success of data science at Target to... View Details
Keywords: by Dina Gerdeman; Retail
  • Web

Healthy Outcomes - Managing the Future of Work

Research Research Healthy Outcomes: How employers' support for employees with caregiving responsibilities can benefit the organization Read the Report Read the Report By: Joseph B. Fuller Post-COVID, many more employers recognize that... View Details
  • 2019
  • Working Paper

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Related
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer View Details
Keywords: Sean Silverthorne
  • 15 Sep 2009
  • First Look

First Look: September 15

companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future, it brings together the necessity of financial success shareholders View Details
Keywords: Martha Lagace
  • 01 Feb 2001
  • News

What Makes a Good Leader

latest developments in leadership to HBS alumni and other executives all over the world. What Change Demands of Us, a new Executive Education course developed by the initiative, will be offered later this year. The initiative draws on the... View Details
Keywords: Management
  • July 2021 (Revised August 2021)
  • Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover
As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details
Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Tourism Industry; Service Industry; United States
Related
  • Web

Technology & Innovation - Faculty & Research

continued improvement and a dialogue with customers. The safety-by-design model can facilitate innovation rather than constrain it by providing a principled approach to product development. Keywords: Technological Innovation ; Cybersecurity ; View Details
  • 2013
  • Working Paper

Network Effects in Countries' Adoption of IFRS

By: Karthik Ramanna and Ewa Sletten
If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details
Keywords: Financial Reporting; International Accounting; Network Effects; Standards; Adoption; Value
Related
  • 16 Jan 2013
  • Research & Ideas

The Messy Link Between Slave Owners and Modern Management

management today. “How much more do we need to think about our responsibility to people?” As fascinating as her findings were, Rosenthal had some misgivings about their implications. She didn't want to be perceived as saying something... View Details
Keywords: by Katie Johnston
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman