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Show Results For
- All HBS Web
(8,603)
- People (21)
- News (1,755)
- Research (5,678)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,972)
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
associate professor at the University of Chicago. Consumers put on blindfolds The researchers performed dozens of experiments, using products ranging from gummy candy to dictionaries, and testing out labels... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand... View Details
Keywords: Laura Singleton (MBA 1988)
- Fall 2016
- Article
The Impact of Supplier Inventory Service Level on Retailer Demand
By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier’s service level on demand from... View Details
Keywords: Demand and Consumers; Service Delivery; Supply Chain; Order Taking and Fulfillment; Retail Industry
Craig, Nathan, Nicole DeHoratius, and Ananth Raman. "The Impact of Supplier Inventory Service Level on Retailer Demand." Manufacturing & Service Operations Management 18, no. 4 (Fall 2016): 461–474.
- 26 Jan 2015
- News
Catering to women consumers
Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details
- 2010
- Working Paper
A Brief Postwar History of U.S. Consumer Finance
By: Andrea Ryan, Gunnar Trumbull and Peter Tufano
This article describes the consumer finance sector in the US since World War II. We first define the sector in terms of the functions delivered by firms (payments, savings/investing, borrowing, managing risk, and providing advice.) We provide time series evidence on... View Details
Keywords: Decision Choices and Conditions; Borrowing and Debt; Mortgages; Personal Finance; Business History; Innovation and Invention; Risk and Uncertainty; Financial Services Industry; United States
Ryan, Andrea, Gunnar Trumbull, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Harvard Business School Working Paper, No. 11-058, December 2010.
- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
reason is all about consumer and societal reactions. Just because something is legal doesn't necessarily mean it's viewed as acceptable. There's a growing awareness among customers View Details
- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
Andrew Kendall (MBA 1988) is on a mission to change the way New England eats. As executive director of the Henry P. Kendall Foundation, his family’s philanthropic organization, he is dedicated to creating a “resilient and healthy food... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping,... View Details
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- 12 Jul 2008
- News
LAND HOE: Demand surges for local food
- 1983
- Article
Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk
By: Rohit Deshpandé and Wayne D. Hoyer
Deshpandé, Rohit, and Wayne D. Hoyer. "Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk." AMA Educators' Proceedings (1983): 88–91.
- 2010
- Chapter
Improving Models of Euro Area Money Demand
By: Bjoern Fischer and Huw Pill
Fischer, Bjoern, and Huw Pill. "Improving Models of Euro Area Money Demand." Chap. 3 in Enhancing Monetary Analysis, edited by Lucas Papademos and Jürgen Stark, 131–206. European Central Bank, 2010.
- Article
Foreign Direct Investment and the Demand for Protection in the United States
By: John B. Goodman, Debora Spar and David B. Yoffie
Goodman, John B., Debora Spar, and David B. Yoffie. "Foreign Direct Investment and the Demand for Protection in the United States." International Organization 50, no. 4 (Fall 1996): 565–591.
The Rising Cost of Consumer Attention
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details
- September 2009
- Supplement
Consumer Lending in Japan: Citi CFJ (B)
By: J. Gunnar Trumbull and Akiko Kanno
As the regulatory environment for consumer lending evolves, CFJ has to decide how to respond. View Details
Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Risk Management; Business and Government Relations; Banking Industry; Japan
Trumbull, J. Gunnar, and Akiko Kanno. "Consumer Lending in Japan: Citi CFJ (B)." Harvard Business School Supplement 710-018, September 2009.
- 07 Dec 2015
- Video
Adam Jackson talks about Doctor on Demand
- March 2002 (Revised July 2002)
- Case
TiVo in 2002: Consumer Behavior
Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details
Wathieu, Luc R., and Michael A. Zoglio. "TiVo in 2002: Consumer Behavior." Harvard Business School Case 502-062, March 2002. (Revised July 2002.)
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 1999
- Chapter
Foreign Direct Investment and the Demand for Protection in the United States
By: John Goodman, Debora Spar and David B. Yoffie
Goodman, John, Debora Spar, and David B. Yoffie. "Foreign Direct Investment and the Demand for Protection in the United States." In Trade and Investment Policy, edited by Thomas Brewer. Edward Elgar Publishing, 1999.