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  • 20 Mar 2018
  • First Look

First Look at New Research and Ideas, March 20, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54214 forthcoming Operations Research Online Network Revenue Management Using Thompson Sampling: Demand Forecasting and Price Optimization By: Ferreira, Kris J., David Simchi-Levi, and He... View Details
Keywords: Sean Silverthorne
  • Web

Faculty & Research | MBA

inspire. Under skillful faculty direction, classrooms become crucibles for leadership: students test their judgment, explore complex ideas, reflect on their leadership styles, and embrace new models and methods for effective business management. Our high expectations... View Details
  • July 18, 2025
  • Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers... View Details
Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Related
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

Success Rate According to StickK's internal analysis of 125,000 contracts, this powerful combination of factors dramatically increases the chances that people meet their goals. When users sign contracts without naming a referee or putting... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

that he had had two negative colonoscopies, so the risk suggested by the genetic analysis was mitigated substantially by the reality of those two tests with healthy outcomes. “The question is always and legitimately raised by health care... View Details
Keywords: by Dina Gerdeman; Health
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

large-store formats, multiple-store formats and extensive channel blurring in the U.S. retail industry. Our analysis is based on aggregate segment-level data from the Annual Retail Trade Survey (ARTS), the Monthly Retail Trade Survey... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2012
  • First Look

First Look: October 30

& Law (forthcoming) Abstract The globalization of accounting standards as seen through the proliferation of IFRS worldwide is one of the most important developments in corporate governance over the last decade. I offer an analysis of... View Details
Keywords: Sean Silverthorne
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

to solve the organization structure problem. The solution will be derived through analysis of the first of our four Cs: customer definition. Using an "outside-in" approach, we will start by designing units that work most closely... View Details
Keywords: by Robert Simons
  • 01 Jan 2020
  • What Do You Think?

Why Not Open America's Doors to All the World’s Talent?

Economy & Society, a thoughtful analysis of whether the United States risks losing its preeminent position in attracting global talent. Kerr is the Dimitri V. D'Arbeloff-MBA Class of 1955 Professor of Business Administration at... View Details
Keywords: by James Heskett; Technology
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in information and communication... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

way central banks can analyze and manage the financial risks of a national economy. It is based on the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of individual banks by... View Details
Keywords: Martha Lagace
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

http://hbr.org/2010/10/the-power-of-alumni-networks/ar/1 Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets? Authors:Shawn A.Cole, Thomas Sampson, and Bilal Zia Publication:Journal of Finance (forthcoming)... View Details
Keywords: Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

capacity. In an unanticipated finding, however, our analysis raises the possibility that the company's most prolific publishers begin to migrate to the periphery of the intra-firm social network, which may occur because these individuals'... View Details
Keywords: Martha Lagace
  • February 2024 (Revised February 2024)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Related
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price elasticities. Drawing upon the Slutsky... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2000
  • News

Books

and management and between passion and drive. Digital Capital: Harnessing the Power of Business Webs, by Don Tapscott, David Ticoll, and Alex Lowy, explains the b-Web phenomenon and the forces behind its emergence. It offers an expert View Details
  • 14 Oct 2014
  • First Look

First Look: October 14

information for plants in over 100 countries, we construct a spatially continuous index of pairwise-industry agglomeration and investigate the patterns and determinants underlying the global economic geography of multinational firms. Our View Details
Keywords: Sean Silverthorne
  • 18 Oct 2004
  • Research & Ideas

The Bias of Wall Street Analysts

when investors will disregard stock research entirely? And if they did, what other forms of analysis would they likely find more reliable? A: This would be a great outcome indeed, but probably for different reasons than intended by the... View Details
Keywords: by Ann Cullen; Financial Services
  • 05 Nov 2013
  • First Look

First Look: November 5

at Harvard Business School, Collis' new text takes the firm that operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision maker. Illustrated with examples from companies of all sizes... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

Taxes: An Analysis Perspective Harvard Business School Note 107-047 Provides an overview of accounting for deferred taxes. The primary objective is to provide external users with a basic understanding of deferred taxes. A simple... View Details
Keywords: Martha Lagace