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  • August 2022
  • Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
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  • 31 Mar 2022
  • Blog Post

Setting Interns Up for Success at a Startup

At a young, growing company, there is always more work to be done. There are strategies to build, projects to complete, partnerships to forge, data to crunch, employees to develop – the list goes on. That’s... View Details
  • 2017
  • Working Paper

Why and How Investors Use ESG Information: Evidence from a Global Survey

By: Georgios Serafeim
Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason... View Details
Keywords: Investment Management; Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Fund; Investment Strategy; Corporate Accountability; Activist Shareholder; Engagement; Environment; Climate Change; Customers; Customer Satisfaction; Employee Engagement; Global Warming; Investment; Decision Making; Environmental Sustainability; Performance Expectations
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  • September 1998 (Revised September 2001)
  • Case

IBM's Reinventing Education (A)

By: Rosabeth M. Kanter
Describes IBM's national innovation strategy to transform K-12 public education through new solutions developed by IBM engineers and consultants using information technology. Examples are: data warehousing in Broward County, FL schools, tracking software for the... View Details
Keywords: Social Enterprise; Innovation Strategy; Information Technology; Education; Business and Community Relations; Information Technology Industry; Education Industry; San Jose; Philadelphia; Ohio; Florida
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  • January 2002
  • Case

Teledesic

By: Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers
Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between... View Details
Keywords: Business Model; Business or Company Management; Infrastructure; Strategic Planning; Risk and Uncertainty; Strategy; Internet; Information Technology Industry
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  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

While most companies have embarked on some sort of digital transformation, many leaders still feel overwhelmed by the challenges of doing digital right. The new Research Handbook on Digital Strategy not only takes stock of current digital... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology

    Suraj Srinivasan

    Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

    Keywords: accounting industry; financial services
    • 07 Dec 1999
    • Research & Ideas

    Henry Heinz and Brand Creation in the Late Nineteenth Century

    Today we might point to Heinz and Noble's skill in exploiting economies of scope, in developing additional goods that utilized existing inputs and organizational capabilities. 48 But neither man thought in theoretical terms about what he was doing. Like other... View Details
    Keywords: by Nancy F. Koehn
    • 19 Sep 2023
    • Research & Ideas

    What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

    to me the greatest form of public goods. Now digital public goods are the modern equivalent. Do you know that India uses more data per capita than any country in the world? If you added the per capita data... View Details
    Keywords: by Clea Simon, Harvard Gazette; Aerospace
    • February 2017 (Revised November 2021)
    • Case

    Digitalization at Siemens

    By: David J. Collis and Tonia Junker
    The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details
    Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry
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    • 09 Dec 2019
    • Research & Ideas

    Identify Great Customers from Their First Purchase

    and which will be most responsive to email campaigns, information that firms can use to improve marketing strategy and return on investment. “Companies are leaving money on the table,” says Ascarza, because they don’t know how to use most... View Details
    Keywords: by Kristen Senz; Retail; Service

      Paul Hamilton

      Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
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      • October 2003 (Revised December 2003)
      • Case

      Managing a 401(k) Fund

      By: Richard S. Ruback and Kathleen Luchs
      Focuses on an individual's decision to participate in his firm's 401(k) plan and how to invest his contributions. Plan participants have a choice of 10 mutual funds with different investment strategies. Includes data from Morningstar on the composition and performance... View Details
      Keywords: Investment Funds; Investment; Saving; Asset Management; Financial Management; Decision Making; Personal Finance; Financial Services Industry
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      • April 2021 (Revised June 2021)
      • Case

      IBM: Design Thinking

      By: Srikant M. Datar, Amram Migdal and Paul Hamilton
      This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details
      Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States
      Related
      • 11 Apr 2023
      • Research & Ideas

      Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

      estate company—they have a lot of buildings,” says MarcAntonio Awada, head of research and data science at the Digital, Data, and Design Institute at Harvard (D^3). For an investor looking for an edge, the distinction could be critical.... View Details
      Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
      • March 2015 (Revised April 2015)
      • Case

      The Heat Is On: Emerging Ecosystems in the Thermostat Industry

      By: David Collis and Ashley Hartman
      Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
      Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Manufacturing Industry; Industrial Products Industry; Energy Industry; Electronics Industry; Consumer Products Industry
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        Srikant M. Datar

        Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details

        Keywords: accounting industry; airline; automobiles; banking; biotechnology; communications; consumer products; e-commerce industry; health care; high technology; investment banking industry; management consulting; manufacturing; pharmaceuticals; venture capital industry
        • 29 Nov 2022
        • Research & Ideas

        How Much More Would Holiday Shoppers Pay to Wear Something Rare?

        holiday shopping season. With record inflation, rising interest rates, and economic jitters weighing on consumers, pricing strategies could become more critical to getting customers to buy during the coming weeks and beyond. The rare red... View Details
        Keywords: by Michael Blanding; Retail
        • February 1981 (Revised May 1988)
        • Case

        Marriott's Rancho Las Palmas Resort

        Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is... View Details
        Keywords: Marketing Strategy; Accommodations Industry
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        • 15 Dec 2017
        • News

        Patient-Powered Precision