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  • All HBS Web  (1,490)
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    • Multimedia  (8)
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  • 23 Apr 2014
  • HBS Seminar

David Lazer, Northeastern University

  • April 2023
  • Case

Fizzy Fusion: When Data-Driven Decision Making Failed

By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details
Keywords: Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry
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Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "Fizzy Fusion: When Data-Driven Decision Making Failed." Harvard Business School Case 623-071, April 2023.
  • July 2010
  • Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.

    Eugene F. Soltes

    Eugene Soltes is a Professor of Business Administration at Harvard Business School where his work focuses on corporate integrity and risk management. His research utilizes data analytics to identify organizational cultures and compliance systems that can effectively... View Details

    • 19 Jan 2023
    • Research & Ideas

    What Makes Employees Trust (vs. Second-Guess) AI?

    about how an algorithm works—but following its advice based on trusting the people who designed and tested it—can lead to better decision-making and financial results for businesses, say researchers affiliated with the Laboratory for Innovation View Details
    Keywords: by Rachel Layne

      Suraj Srinivasan

      Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

      Keywords: accounting industry; financial services
      • 11 Jan 2017
      • News

      How do we solve the crisis in cancer communication?

      • 08 Oct 2020
      • HBS Seminar

      Ginger Jin, University of Maryland

      • 31 Oct 2022
      • Research & Ideas

      Why the Largest Minority Group Faces the Most Hate—and How to Push Back

      systemic racism, the findings could inform policy approaches that prevent discrimination. Tabellini wrote the paper with Mina Cikara, associate professor of psychology at Harvard University, and Vasiliki Fouka, assistant professor of political View Details
      Keywords: by Pamela Reynolds
      • Article

      Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

      By: Andrea Blasco, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian and Karim R. Lakhani
      Open data science and algorithm development competitions offer a unique avenue for rapid discovery of better computational strategies. We highlight three examples in computational biology and bioinformatics research where the use of competitions has yielded significant... View Details
      Keywords: Computational Biology; Bioinformatics; Innovation Competitions; Research; Collaborative Innovation and Invention
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      Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R. Lakhani. "Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions." PLoS ONE 14, no. 9 (September 2019).
      • January 2024 (Revised February 2024)
      • Course Overview Note

      Managing Customers for Growth: Course Overview for Students

      By: Eva Ascarza
      Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details
      Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry
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      Ascarza, Eva. "Managing Customers for Growth: Course Overview for Students." Harvard Business School Course Overview Note 524-032, January 2024. (Revised February 2024.)

        Janice H. Hammond

        Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

        Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation
        • Teaching Interest

        Harvard Business Analytics Program

        By: Michael L. Tushman

        The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).

        Designed for... View Details

        • 19 Sep 2023
        • Research & Ideas

        What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

        possibilities for eventually a habitat of some sort, maybe breaking down the water into its constituent elements so you would have energy as well. That’s very attractive. There was an attempt by Russia to land just a few days ago, and it failed in the last stages. So... View Details
        Keywords: by Clea Simon, Harvard Gazette; Aerospace
        • October 2023 (Revised April 2024)
        • Case

        Veeva Systems: The Next Frontier

        By: Satish Tadikonda and William Marks
        Born out of a desire to bring technological advances in enterprise software into the healthcare vertical, Peter Gassner and Matt Wallach founded Veeva to bring life sciences companies into the digital age for data management in both the commercial and R&D sectors. Over... View Details
        Keywords: Business Model; Governance Compliance; Applications and Software; Growth Management; Expansion; Technology Industry
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        Tadikonda, Satish, and William Marks. "Veeva Systems: The Next Frontier." Harvard Business School Case 824-074, October 2023. (Revised April 2024.)
        • 14 Jul 2023
        • Blog Post

        Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

        synthetic biology and data science company that’s digitizing taste and smell. Morgan previously ran business development and fundraising at Trellis Bioscience, a clinical-stage Series C startup developing... View Details
        • 28 Mar 2025
        • News

        New MBA Course Uses AI Tools to Help Students Stay on the Pulse of AI

        • 10 Jun 2016
        • News

        Are there better deals than the “Minimum Advertised Price?” More often than you think.

          Trends and Predictors of Biomedical Research Quality, 1990-2015

          This work leverages the strengths of expert human assessments of randomized controlled trials (RCTs) included in Cochrane reviews with data science techniques to build a comprehensive database on biomedical research quality. The data links the full-text and... View Details

          • Research Summary

          Performance Impact of Continuous Replenishment Systems

          By: Janice H. Hammond
          Janice H. Hammond has conducted (with Ted Clark of Hong Kong University of Science and Technology) a survey of U.S. retailers to determine how the implementation of continuous replenishment programs between manufacturers and retailers affects supply channel... View Details
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