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(12,698)
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- Faculty Publications (4,894)
Show Results For
- All HBS Web
(12,698)
- People (50)
- News (3,143)
- Research (7,046)
- Events (30)
- Multimedia (176)
- Faculty Publications (4,894)
- April 1995 (Revised April 1995)
- Case
Pillsbury: Customer Driven Reengineering
By: Robert S. Kaplan
Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details
Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry
Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
- Article
Deception and Its Detection: Effects of Monetary Incentives and Personal Relationship History
By: Lyn M. Van Swol, Deepak Malhotra and Michael T. Braun
The study examined detection of deception in unsanctioned, consequential lies between either friends or strangers using an ultimatum game. The sender was given an amount of money to divide with the receiver. The receiver did not know the precise amount the sender had... View Details
Van Swol, Lyn M., Deepak Malhotra, and Michael T. Braun. "Deception and Its Detection: Effects of Monetary Incentives and Personal Relationship History." Communication Research 39, no. 2 (April 2012): 217–238.
- 30 Apr 2021
- Research & Ideas
Why Anger Makes a Wrongly Accused Person Look Guilty
A co-worker accuses you of lying during an important client meeting, and you’re furious because you didn’t lie. Expressing that anger, however, isn’t the best way to prove your innocence, according to new research. “People may misinterpret that anger as a sign of... View Details
Keywords: by Michael Blanding
- March 2025
- Teaching Note
Unintended Consequences of Algorithmic Personalization
By: Ayelet Israeli and Eva Ascarza
Teaching Note for HBS Case No. 524-052. View Details
- Web
Your Personalized Experience | MBA
Your Personalized Experience From establishing long-term career goals to updating your resume, we’re here to help students through each step of the career search journey. The Career & Professional Development (CPD) office is dedicated to... View Details
- September 2011
- Article
Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning
By: Gianpiero Petriglieri, Jack D. Wood and Jennifer L. Petriglieri
This paper examines the process through which management students develop personal foundations (such as self-awareness, self-management, and a grounding life narrative) for the ongoing development and practice of leadership. We conducted an inductive, qualitative study... View Details
Keywords: Leadership Development; Innovation and Invention; Personal Development and Career; Curriculum and Courses; Customization and Personalization; Learning; Management Practices and Processes; Business Education
Petriglieri, Gianpiero, Jack D. Wood, and Jennifer L. Petriglieri. "Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning." Academy of Management Learning & Education 10, no. 3 (September 2011). (
Nominated for Carolyn Dexter Award For the paper that best meets the objective of internationalizing the Academy presented by Academy of Management. Winner of Best Paper in Graduate Management Education Sponsored by the Graduate Management Admission Council (GMAC) presented by Academy of Management
.)- November 2011
- Teaching Note
Comfort Class Transport: Does Customer Service Need an Overhaul? (Brief Case)
By: Michael J. Roberts and Paul E. Morrison
Teaching Note for Product #4377. View Details
- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
data and how they go about monetizing it? Or is it free reign and whatever they don’t capitalize on, someone else quickly will? Shih: I’d be more in the latter camp. I remember working for IBM in August of... View Details
- January 1997
- Background Note
Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details
Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management
Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.
- 05 Mar 2019
- News
Make Customers Happier with Operational Transparency
- April 1978
- Article
Two Person Games on Graphs
By: A. E. Roth
Keywords: Games, Gaming, and Gambling
Roth, A. E. "Two Person Games on Graphs." Journal of Combinatorial Theory, Series B 24, no. 2 (April 1978): 238–241.
- June 2017 (Revised January 2019)
- Case
Signet Jewelers: Assessing Customer Financing Risk
By: Gerardo Pérez Cavazos, Suraj Srinivasan and Monica Baraldi
Marc Cohodes, a renowned short seller, has identified weaknesses in Signet's business strategy, which he argues is heavily reliant on providing loans to customers with subprime credit scores. He believes that the company accounts for its receivables portfolio using... View Details
Keywords: Short Selling; Bad Debt Expense; Accounting; Financial Reporting; Financial Statements; Finance; Financing and Loans; Valuation; Retail Industry; Financial Services Industry; United States
Pérez Cavazos, Gerardo, Suraj Srinivasan, and Monica Baraldi. "Signet Jewelers: Assessing Customer Financing Risk." Harvard Business School Case 117-038, June 2017. (Revised January 2019.)
- 2002
- Book
Efficient Customer Relationship Management: How Procter & Gamble, Kraft Foods and Henkel Manage Their Customer Relationships
By: Tom Gawlik, Joachim Kellner and Dirk Seifert
- November 2004
- Article
Linking Customer Management Effort to Customer Profitability in Industrial Markets
By: Douglas Bowman and Das Narayandas
Bowman, Douglas, and Das Narayandas. "Linking Customer Management Effort to Customer Profitability in Industrial Markets." Journal of Marketing Research (JMR) 41, no. 4 (November 2004).
- Web
European and UK Personal Data Collection Disclosure | HBS Online
Additional Privacy Disclosures 1. Introduction These Additional Privacy Disclosures (“Disclosures”) provide information on collection and use of personal data about individuals located in a Relevant Region... View Details
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
have much money to begin with can make savings more feasible or more fun, or both. Given the diversity of financial conditions, social settings, and personal circumstances of families, View Details
- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
He's been called "the Salvador Dalí of the kitchen" for creations ranging from beetroot and yogurt ice-cream lollipops to a deconstructed Spanish omelet served in a parfait glass. Each year, some 2 million hopeful diners vie to... View Details
- January–February 2020
- Article
Are You Undervaluing Your Customers?: It’s Time to Start Measuring and Managing Their Worth
By: Rob Markey
Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers.
Loyalty-leading companies operate differently. They create systems for... View Details
Keywords: Customer Experience; Customer Value; Customer Centric Initiative; Customer Focused Organization; Customer Lifetime Value; Customer Focus and Relationships; Customer Value and Value Chain; Operations; Business Strategy
Markey, Rob. "Are You Undervaluing Your Customers? It’s Time to Start Measuring and Managing Their Worth." Harvard Business Review 98, no. 1 (January–February 2020): 42–50.
- 14 Mar 2014
- News