Customer Power - Publications - Faculty & Research

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Human Behavior & Decision-Making - Faculty & Research

Human Behavior & Decision-Making Human Behavior & Decision-Making 2014 Book The Power of Noticing: What the Best Leaders See By: Max Bazerman This book will examine the common failure to notice critical information due to bounded... View Details

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Profiles - MBA

motivating them to improve their health, and enabling fun memories -- and it was the joint effort of user-focused product development, dedicated customer success managers, and the right sales approach. Working at that health tech startup... View Details

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U.S. Competitiveness

failing to deliver results for the average American. A Five Forces analysis explores the nature of competition in the politics industry, identifies the root causes of poor political outcomes for customers (citizens), and provides a... View Details

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

"This technology has the power to revolutionize multibillion-dollar industries and small businesses alike, enhancing current revenue lines and creating entirely new ones." And just as neighborhoods often form a sense of community and... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

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Entrepreneurship - Faculty & Research

2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate India’s chaotic traffic and road conditions. The start-up... View Details

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Online Leadership and Management Courses | HBS Online

delivering standout services and experiences that provide a competitive edge and build customer loyalty. 4 weeks, 5-6 hrs/week Enroll by March 20 $1,850 Certificate Power and Influence for Positive Impact... View Details

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HBS - The year in Review

Custom programs. And, while the HBS Online portfolio continued its rapid growth with four new certificate programs and three new Certificates of Specialization, it also hosted Connext, an annual gathering of learners, in a hybrid format... View Details

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Executive Education - Global

faculty forges powerful alliances with leaders of industry, government, and academia. The groundbreaking research they mine is transformed into breakthrough leadership insights that are delivered in our state-of-the-art classrooms in... View Details

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Topics - HBS Working Knowledge

Derivatives and Swaps (1) Credit (8) Crime and Corruption (43) Crisis Management (51) Cross-Cultural and Cross-Border Issues (23) Culture (10) Currency Exchange Rate (3) Currency (12) Curriculum and Courses (2) Customer Focus and... View Details

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

for natural gas, and to create derivative supply contracts that could help customers manage the risks of demand volatility and price swings more effectively than before. In this way, Skilling and his colleagues solved a major contracting... View Details

Keywords: by Martha Lagace; Energy; Utilities

17 Jun 2008
First Look

First Look: June 17, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208108 Radiohead: Music at Your Own Price (A) Harvard Business School Case 508-110 In October 2007, the British band Radiohead caused a stir when it announced it would allow View Details

Keywords: Martha Lagace

20 Apr 2010
First Look

First Look: April 20

are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty-first century, beauty is again being reimagined anew. Order this book:... View Details

Keywords: Martha Lagace

25 Jun 2013
First Look

First Look: June 25

rule is feasible despite the limited powers of central authorities. We also offer a framework for the price trajectory of IP addresses. In a world without uncertainty, the unit price of IP addresses is constant until all addresses are in... View Details

Keywords: Anna Secino

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

practical solutions to real-world problems. By redesigning both the rules that guide market transactions and the infrastructure that enables those transactions to take place, market designers can address a broad range of market failures. In this paper, we illustrate... View Details

Keywords: Carmen Nobel

24 Jan 2005
Research & Ideas

Rethinking Activity-Based Costing

Activity-based costing, ABC, would seem to be an accurate way for managers to assign costs to the customers and products that use a department's services. But real-world use has shown ABC loses power in... View Details

Keywords: by Robert S. Kaplan & Steven R. Anderson

07 Jul 2019
HBS Case

Walmart's Workforce of the Future

approach to the customer experience, with an emphasis on employee training and improved ecommerce and automation technology, both on the floor and in back office roles. One foundational move to beef up its technology was Walmart’s $3.3... View Details

Keywords: by Julia Hanna; Retail

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

On March 11, 2011, a 9.1-magnitude earthquake triggered a powerful tsunami, generating waves higher than 125 feet that ravaged the coast of Japan, particularly the Tohoku region of Honshu, the largest and most populous island in the... View Details

Keywords: by Dina Gerdeman

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States

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Educators

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Curriculum - Business & Environment

and be a model for future businesses. Raya Partners: Profitability and Purpose TXU (A): Powering the Largest Leveraged Buyout in History Key concepts: Corporate strategy This case is designed to support a lively discussion about the... View Details

Publications