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Show Results For
- All HBS Web
(1,006)
- News (213)
- Research (598)
- Events (2)
- Multimedia (1)
- Faculty Publications (172)
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- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
learning new tricks, I believe that new media is reshaping the way that human beings communicate, so I'm eager to spend more time engaging with people online. Lastly, I look forward to spending even more time with my family. Penny and I... View Details
Keywords: by Martha Lagace
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
immediate benefits that made it easy to justify future investments into using social channels to power the company's strategy. It also stands in marked contrast to the firms pursuing the first approach, which sought to engage with View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
data—in some cases in exchange for free services or lower prices—as well as firms that pledge to keep a lid on people's information, but often charge consumers higher prices. Firms competing with privacy tend to benefit from engaging in... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
customers if they think it will result in more business down the line. You can see this in lots of different settings." Though Campbell, Martinez-Jerez, and Epstein found that tightly monitoring employees significantly reduces the amount... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Media Wise That sort of approach isn't possible in today's media-rich world—and probably wouldn't be very effective anyway. "It's more like the Vietnam War now," Deighton continues. "The ideas have to belong to the people you're attempting to View Details
- 06 Jun 2012
- What Do You Think?
Is Something Wrong with the Way We Work?
created by customers and clients and their increasing expectations that we be available day and night. Even more can be laid at the feet of leadership. But ultimately the primary culprit is us. That's my sense of the comments concerning... View Details
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
asking an occasional question or offering an occasional comment to show that they are doing their due diligence. Extending the Balanced Scorecard and strategy map framework to board members will enable them to perform more effectively and efficiently. To View Details
Keywords: by Robert S. Kaplan
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
view pricing can be found in the article Brain Marketing: Is the Product Worth the Price?.) "One of the big takeaways from my perspective is that this opens up the door to companies considering engaging their View Details
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
chains, and speeding communications. The result: "People can spend more time thinking up new products and servicing customers, and less time checking boxes." To get there, most firms must be willing to engage in radical change and... View Details
Keywords: by Maggie Starvish
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
Similarly, Kinko's was measuring on-time performance for copying large batch jobs for their corporate accounts. Their staff was thus engaged in back office activities to generate these copies. However in actuality, their View Details
Keywords: by Sean Silverthorne
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Freeing Patient Data to Enable Innovation
in the industry that have obvious inefficiencies and solving those directly. Corbin turned back to the problem of customer service. "I'd pay attention to hospital systems and how they engage with payers,"... View Details
- 12 Oct 1999
- Research & Ideas
Decoding the DNA of the Toyota Production System
The Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously flexible and responsive to View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
while full integration into stock valuation and engagement are considered more beneficial, but they are all practiced with equal frequency. Current practices of different ESG styles, especially screening, are driven by product and ethical... View Details
Keywords: Sean Silverthorne
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
understanding and built buy-in for the initiative, but it clearly engaged people emotionally. Now, they had vivid stories to tell and they had personal feelings of disappointment and frustration that they did not want View Details
Keywords: by Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
the last day! We will continue to see a decoupling between the way orders are fulfilled and the way customers engage with brands. On the customer side, retailers and brands... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
essays (with the option to include graphics, data, and video) to describe a company that is exceling at digital transformation. Participants are encouraged to comment on other posts and engage with the wider community, resulting in a... View Details