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  • Web

Online Business Strategy Courses | HBS Online

Certificate Courses (6) Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your... View Details
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

co-authors include 2021 graduates Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. Microsoft’s scale vs. Slack’s customer engagement On paper, Microsoft appears to have the upper hand. During... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • January 2025
  • Case

A Tiger in the Tank: Exxon Sues Investors

By: Clayton S. Rose, Sarah Sasso and James Weber
In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details
Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Decision Making; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Civil Society or Community; Social Issues; Adaptation; Investment Activism; Lawsuits and Litigation; Business and Shareholder Relations; Medical Devices and Supplies Industry; Health Industry; Energy Industry; United States; Netherlands; Norway
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  • 06 Apr 2010
  • First Look

First Look: April 6

were making decisions that made them more acceptable to customers given the particular social, cultural, and economic contexts within which they were embedded. Ownership Structure and the Cost of Corporate Borrowing Authors: Chen Lin, Yue... View Details
Keywords: Martha Lagace
  • 01 Mar 2024
  • News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

impact can be limited by whether or not consumers can actually access the product. “You’re creating a lot of awareness with these ad campaigns,” says Israeli, who cofounded the Customer Intelligence Lab at the Digital, Data, and Design... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

its own path to success. Rather than betting on a single product, Burton stitched together one market after another—first snowboards, then boots, outerwear, and accessories, adding new customers along the way. For companies like Burton,... View Details
Keywords: by Lane Lambert
  • 30 Sep 2014
  • First Look

First Look: September 30

clients, and the implications for IDEO designers' everyday experience of work. As new types of client work have shifted away from the more classic design projects, there may be accompanying shifts in designers' engagement and motivation.... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

employees. For example, most firms depend on the continuing high regard of their customers. Repeat sales are essential. To achieve this the product or service needs to engage customers in terms of all four... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5 hrs/week Pay by August 28 $1,850 Certificate Design... View Details
  • Web

Career Re-Entry & Flexible Work - Alumni

“returnship” programs Search online, or tap your networking community, for more formal programs or coaching engagements that can reinforce your search with outside support and help. There are many reasons alumni seek flexible or project... View Details
  • Web

Online Business Analytics Course | HBS Online

Analytics course helped to demystify statistics for me, rendering the subject matter approachable and appealing. The fabulous visualizations and graphics, combined with relevant and interesting case studies, brought the concepts to life in a stimulating and View Details
  • 21 Jan 2014
  • First Look

First Look: January 21

been engaged in a large-scale, centrally coordinated national anti-Malaria campaign, which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro-level benefits of this campaign, which involved... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

were waiting for a business meeting and were wrongly accused of loitering at a Starbucks store. “We work to create a warm, welcoming environment in our stores for every customer that visits Starbucks, and on that day in Philadelphia, we... View Details
Keywords: by Ranjay Gulati
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

success by focusing on delivering not only for their shareholders and customers but also for their employees, communities, and the environment. In the video below, I speak with Deepak Chopra, clinical professor of medicine at the... View Details
Keywords: by Ranjay Gulati
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

made MIA unique—offering affordable homes for its BOP customers in Mexico—to fulfill other critical needs at the BOP for water, clean energy, and health care services? Jaime was an expert in housing, but could he translate that expertise... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2023
  • What Do You Think?

Will Hybrid Work Strategies Pull Down Long-Term Performance?

something that the academics don’t? Of course, the “soft side” of the organization isn’t so soft. Its culture is one of the important drivers of employee engagement and loyalty that in turn influences the View Details
Keywords: by James Heskett
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

with those targets, allocated resources to achieve those targets, and built board-level sustainability committees and structures to ensure the governance of their climate strategy. At the same time, investors are increasingly engaging... View Details
  • 17 Apr 2012
  • First Look

First Look: April 17

time compared to the support departments. We suggest that the burden of compensating for the disconnected internal supply chains fell to the service providers because they were the only department that had both the ability to translate View Details
Keywords: Carmen Nobel
  • 01 Jun 2023
  • News

Curb Appeal

historically used tonnage per truck, per route, as its principal metric of success, TrashDash gathers data on everything from the nature of customer complaints to the number of hours that garbage sits on the curb. Tisch modeled the system... View Details
Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government