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  • All HBS Web  (20,815)
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  • All HBS Web  (20,815)
    • People  (33)
    • News  (3,861)
    • Research  (14,146)
    • Events  (110)
    • Multimedia  (278)
  • Faculty Publications  (11,688)
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  • 01 Jun 2005
  • News

Cultural Revolution at GE

bottom-line results to one fixated on risk taking and creativity. Immelt is convinced that the company’s future lies in creating a culture that fosters blockbuster ideas and... View Details
Keywords: GE; General Electric; Jack Welch; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing
  • September 2017
  • Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040. View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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Gupta, Sunil, and Srinivas K. Reddy. "Marketing Transformation at Mastercard." Harvard Business School Teaching Note 518-043, September 2017.
  • February 2022 (Revised October 2022)
  • Supplement

Henkel: Building a Winning Culture (D)

By: Robert L. Simons and Carolyn Deller
This three-page case is the third update to Henkel: Building a Winning Culture (A). In this supplement, dated 2021, a new CEO has taken over Henkel and implemented a new strategy. His changes to the original performance management system are presented as a new... View Details
Keywords: Execution; Management Control Systems; Performance Goals; Incentives; Levers Of Control; Strategy; Management Analysis, Tools, and Techniques; Performance Evaluation
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Simons, Robert L., and Carolyn Deller. "Henkel: Building a Winning Culture (D)." Harvard Business School Supplement 122-055, February 2022. (Revised October 2022.)
  • June 1994
  • Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
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Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
  • 2024
  • Working Paper

What Triggers National Stock Market Jumps?

By: Scott R. Baker, Nicholas Bloom, Steven J. Davis and Marco Sammon
We examine newspapers the day after major stock-market jumps to evaluate the proximate cause, geographic source, and clarity of these events from 1900 in the US, 1930 in the UK and 1980 in 12 other countries. We find four main results. First, the United States plays an... View Details
Keywords: Uncertainty; Policy Uncertainty; Stock Market; Financial Markets; Volatility; Risk and Uncertainty; Policy; Newspapers
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Baker, Scott R., Nicholas Bloom, Steven J. Davis, and Marco Sammon. "What Triggers National Stock Market Jumps?" Working Paper, December 2024.
  • April 2019 (Revised July 2019)
  • Case

Innovation and Business in Emerging Markets

By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a... View Details
Keywords: Oral History; Innovation and Invention; Business Ventures; Emerging Markets; Problems and Challenges
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Jones, Geoffrey, Tarun Khanna, Nataliya Langburd Wright, and Morgan Spencer. "Innovation and Business in Emerging Markets." Harvard Business School Case 319-110, April 2019. (Revised July 2019.)
  • January 2021
  • Editorial

Marketing Thinking and Doing

By: John A. Deighton, Carl F. Mela and Christine Moorman
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Deighton, John A., Carl F. Mela, and Christine Moorman. "Marketing Thinking and Doing." Journal of Marketing 85, no. 1 (January 2021): 1–6. (Editorial.)
  • March 1999 (Revised January 2000)
  • Background Note

Interactive Technologies and Relationship Marketing Strategies

By: Youngme E. Moon
Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details
Keywords: Marketing Strategy; Customer Relationship Management; Technology
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Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)
  • March 2015
  • Case

MELF and Business Culture in the Twin Cities (A)

By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul
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Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (A)." Harvard Business School Case 315-078, March 2015.
  • June 2019 (Revised November 2019)
  • Technical Note

Sustaining Corporate Culture in a Growing Organization

By: Dennis Campbell and Tatiana Sandino
An organization’s culture can be a significant source of sustainable competitive advantage. For the organization, it can attract job candidates who fit and align employees working in different teams around common goals. For employees, a strong culture can generate... View Details
Keywords: Organizational Culture; Growth and Development; Mission and Purpose; Values and Beliefs; Management Systems
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Campbell, Dennis, and Tatiana Sandino. "Sustaining Corporate Culture in a Growing Organization." Harvard Business School Technical Note 119-109, June 2019. (Revised November 2019.)
  • 2020
  • Working Paper

Collusion in Brokered Markets

By: John William Hatfield, Scott Duke Kominers and Richard Lowery
The U.S. residential real estate agency market presents a puzzle for economic theory: commissions on real estate transactions have remained high for decades even though entry is frequent and costs are low. We model the real estate agency market, and other brokered... View Details
Keywords: Real Estate; "Repeated Games"; Collusion; Antitrust; Brokered Markets; Game Theory; Real Estate Industry
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Hatfield, John William, Scott Duke Kominers, and Richard Lowery. "Collusion in Brokered Markets." Harvard Business School Working Paper, No. 20-023, September 2019. (Revised July 2020.)
  • Article

Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach

By: K. A. Froot and Jeremy Stein
Keywords: Corporate Finance; Market Imperfections; Foreign Direct Investment; Markets; Financial Instruments; Asset Pricing
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Froot, K. A., and Jeremy Stein. "Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach." Quarterly Journal of Economics 106, no. 4 (November 1991): 1191–1217. (Revised from NBER Working Paper No. 2914, March 1989.)
  • March 2018
  • Course Overview Note

Globalization and Emerging Markets

By: Sophus A. Reinert
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Reinert, Sophus A. "Globalization and Emerging Markets." Harvard Business School Course Overview Note 718-057, March 2018.
  • 02 Apr 2008
  • News

On Markets and Complexity

  • December 2020
  • Article

Stock Market Returns and Consumption

By: Marco Di Maggio, Amir Kermani and Kaveh Majlesi
This paper employs Swedish data containing security level information on households' stock holdings to investigate how consumption responds to changes in stock market returns. We exploit households’ portfolio weights in previous years as an instrument for actual... View Details
Keywords: Capital Gain; Dividend Income; Consumption; Near-rational Behavior; Investment Return; Household; Spending; Behavior
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Di Maggio, Marco, Amir Kermani, and Kaveh Majlesi. "Stock Market Returns and Consumption." Journal of Finance 75, no. 6 (December 2020): 3175–3219. (DFA Distinguished Paper Prize.)
  • October 2022
  • Supplement

Henkel: Building a Winning Culture (C)

By: Robert L. Simons and Carolyn Deller
This three-page case is the second update to Henkel: Building a Winning Culture (A). In this supplement, dated 2015, managers discuss the problems that are emerging with the company’s performance management system and offer several potential solutions that students can... View Details
Keywords: Management Analysis, Tools, and Techniques; Problems and Challenges
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Simons, Robert L., and Carolyn Deller. "Henkel: Building a Winning Culture (C)." Harvard Business School Supplement 123-034, October 2022.
  • 04 Jan 2018
  • Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage
  • October 2021 (Revised April 2022)
  • Module Note

Market Imperfections and Strategy

By: Hong Luo
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Luo, Hong. "Market Imperfections and Strategy." Harvard Business School Module Note 722-376, October 2021. (Revised April 2022.)
  • Fourth Quarter 2020
  • Guest Column

Economics and Marketing (Japanese)

By: Tomomichi Amano
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Amano, Tomomichi. "Economics and Marketing (Japanese)." Keizai Seminā 714 (Fourth Quarter 2020): 33–38.
  • 2009
  • Working Paper

Strategic Interactions in Two-Sided Market Oligopolies

By: Emmanuel Farhi and Andrei Hagiu
Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic complements or substitutes as for one-sided firms, but also -and crucially so- on whether or not the platforms subsidize one side of the market in... View Details
Keywords: Two-Sided Markets; Strategic Complements; Strategic Substitutes; Cost; Investment; Profit; One-Sided Platforms; Two-Sided Platforms; Duopoly and Oligopoly; Competitive Advantage
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Farhi, Emmanuel, and Andrei Hagiu. "Strategic Interactions in Two-Sided Market Oligopolies." Harvard Business School Working Paper, No. 08-011, August 2007. (Revised February 2009.)
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