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  • All HBS Web  (14,287)
    • People  (20)
    • News  (2,083)
    • Research  (10,485)
    • Events  (22)
    • Multimedia  (58)
  • Faculty Publications  (8,647)
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  • December 1992 (Revised June 1996)
  • Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
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Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
  • June 2007 (Revised January 2008)
  • Case

BBC Worldwide: Global Strategy

By: John A. Quelch and Carin-Isabel Knoop
In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported... View Details
Keywords: Global Strategy; Brands and Branding; Marketing Channels; Expansion; Internet; Media and Broadcasting Industry; Great Britain
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Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
  • 1994
  • Casebook

International Trade and Competition: Cases and Notes in Strategy and Management

By: B. Gomes-Casseres and D. B. Yoffie
Keywords: Global Strategy; Globalized Firms and Management
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Gomes-Casseres, B. and D. B. Yoffie, eds. International Trade and Competition: Cases and Notes in Strategy and Management. 2nd ed. New York: McGraw-Hill, 1994.
  • March 2019 (Revised July 2020)
  • Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States
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Esty, Benjamin C., and Daniel W. Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Case 719-455, March 2019. (Revised July 2020.)
  • Research Summary

The Individualized Corporation

By: Christopher A. Bartlett
Christopher A. Bartlett has recently concluded (with Sumantra Ghoshal of the London Business School) a study of changing organizational processes and management roles in twenty diverse companies in various stages of corporate transformation. The research is expected... View Details
  • November 2016 (Revised December 2020)
  • Case

Canada Mortgage and Housing Corporation in Motion

By: Boris Groysberg and Sarah L. Abbott
Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a governmental organization focused on the residential housing market, is charged with leading change at the organization. The case follows this process of change step by step and looks at the... View Details
Keywords: Leadership, Personal Strategy & Style; Government Organizations; Performance Management; Organizational Change And Transformation; Culture; Leading Change; Change; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Government Administration; Risk Management; Restructuring; Leadership; Performance; Change Management; Financial Services Industry; Canada
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Groysberg, Boris, and Sarah L. Abbott. "Canada Mortgage and Housing Corporation in Motion." Harvard Business School Case 417-049, November 2016. (Revised December 2020.)
  • September 2004 (Revised October 2005)
  • Case

Sapient Corporation

By: Rakesh Khurana and Joel Podolny
Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details
Keywords: Business Growth and Maturation; Operations; Knowledge Management; Strategy; Service Industry
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Khurana, Rakesh, and Joel Podolny. "Sapient Corporation." Harvard Business School Case 405-045, September 2004. (Revised October 2005.)
  • April 1994 (Revised September 1994)
  • Case

KENETECH Corporation

By: William E. Fruhan Jr.
Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details
Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry
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Fruhan, William E., Jr. "KENETECH Corporation." Harvard Business School Case 294-111, April 1994. (Revised September 1994.)
  • September 2002 (Revised January 2003)
  • Case

Intrawest Corporation

By: Frances X. Frei, Daniel Rethazy and Corey B. Hajim
Describes the dilemma surrounding Intrawest's growth strategy for the future. The organization must decide whether to continue its present development tactic or use its expertise to diversify its resort products in terms of location and type or spin off associated... View Details
Keywords: Diversification; Growth and Development Strategy; Accommodations Industry; Tourism Industry
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Frei, Frances X., Daniel Rethazy, and Corey B. Hajim. "Intrawest Corporation." Harvard Business School Case 603-001, September 2002. (Revised January 2003.)
  • 2022
  • Book

Corporate Explorer: How Corporations Beat Startups at the Innovation Game

By: Andrew Binns, Charles A. O'Reilly III and Michael Tushman
Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from... View Details
Keywords: Organization Change And Adaptation; Disruptive Innovation; Organizational Change and Adaptation; Innovation and Management; Leading Change
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Binns, Andrew, Charles A. O'Reilly III, and Michael Tushman. Corporate Explorer: How Corporations Beat Startups at the Innovation Game. Hoboken, NJ: Wiley, 2022.
  • October 2001 (Revised May 2010)
  • Case

Sarnia Corporation

By: Thomas R. Piper
A division manager must explain why his division failed to meet its budgeted profit performance as well as meet with members of his management team to discuss corrective action. View Details
Keywords: Budgets and Budgeting; Business Divisions; Profit; Management Teams; Managerial Roles; Failure; Performance; Strategy
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Piper, Thomas R. "Sarnia Corporation." Harvard Business School Case 202-051, October 2001. (Revised May 2010.)
  • September 2015
  • Supplement

Hexion/Apollo's Courtship of Huntsman Corporation (B)

By: Lena G. Goldberg and Danielle V. Holland
To be used with “Hexion/Apollo's Courtship of Huntsman Corporation (A)” HBS No. 316-028. View Details
Keywords: Fiduciary Outs; Topping Rights; Revlon Duties; Solvency Opinions; Reverse Termination Fees; Litigation Strategy; Lawsuits and Litigation; Mergers and Acquisitions
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Goldberg, Lena G., and Danielle V. Holland. "Hexion/Apollo's Courtship of Huntsman Corporation (B)." Harvard Business School Supplement 316-046, September 2015.
  • 23 Jun 2015
  • Video

Peter Orszag, Vice Chairman of Corporate and Investment Banking and Chairman of the Financial Strategy and Solutions Group, Citigroup

    Strategy Execution Series

    The 15-module Strategy Execution series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Module... View Details
    • 2004
    • Book

    The Global Market: Developing a Strategy to Manage Across Borders

    By: John A. Quelch and Rohit Deshpandé
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    Quelch, John A. and Rohit Deshpandé, eds. The Global Market: Developing a Strategy to Manage Across Borders. San Francisco, CA: Jossey-Bass, 2004.
    • Teaching Interest

    Global Strategy and Implementation

    Professor Vijay Govindarajan

    This course focuses on the challenges of developing and implementing strategies in global industries. The aim is to provide students with a conceptual and practical understanding of the strategic and organizational... View Details

    • 2020
    • Article

    Research on Corporate Sustainability: Review and Directions for Future Research

    By: Jody Grewal and George Serafeim
    We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and... View Details
    Keywords: Sustainability; Sustainability Reporting; Sustainability Management; Nonfinancial Disclosure; Nonfinancial Information; Nonfinancial Performance; Materiality; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Inequality; Corporate Social Responsibility; Accounting; Finance; Management; Strategy; Environmental Sustainability; Climate Change; Diversity; Equality and Inequality; Corporate Disclosure; Measurement and Metrics; Corporate Governance; Corporate Accountability; Corporate Social Responsibility and Impact
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    Grewal, Jody, and George Serafeim. "Research on Corporate Sustainability: Review and Directions for Future Research." Foundations and Trends® in Accounting 14, no. 2 (2020): 73–127.
    • 2012
    • Teaching Note

    Qingdao TGOOD Electric Corporation (TN)

    By: F. Warren McFarlan, Zheng Xiaoming, Chen Hao and Hong Zhang
    Founded in 2004, TGOOD is now the largest specialized developer and producer of cubicle-type transformation and distribution equipment in China, with the main products of outdoor cubicle-type power equipment supplemented by indoor switchgear cabinets, offered mainly to... View Details
    Keywords: Human Resource Management; China; Entrepreneurship; Human Resources; Strategy; China
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    McFarlan, F. Warren, Zheng Xiaoming, Chen Hao, and Hong Zhang. "Qingdao TGOOD Electric Corporation (TN)." Tsinghua University Teaching Note, 2012.
    • November 1988 (Revised July 1998)
    • Case

    WaterTest Corporation

    Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a... View Details
    Keywords: Business Startups; Customers; Entrepreneurship; Data and Data Sets; Marketing Strategy
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    Roberts, Michael J., Chuck Davis, William (Bill) Haylon, and Daniel F. Riley. "WaterTest Corporation." Harvard Business School Case 389-022, November 1988. (Revised July 1998.)
    • March 1995 (Revised April 1995)
    • Case

    NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994

    By: Robert J. Dolan
    Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke. View Details
    Keywords: Performance; Problems and Challenges; Management Teams
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    Dolan, Robert J. "NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994." Harvard Business School Case 595-103, March 1995. (Revised April 1995.)
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