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- Faculty Publications (126)
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- All HBS Web (340)
- Faculty Publications (126)
- 15 Apr 2008
- First Look
First Look: April 15, 2008
other words, how can Montague balance the need to look like a regular bicycle in order to achieve legitimacy with the need to signal value by looking different? What market segment should Montague be targeting-customers looking... View Details
Keywords: Martha Lagace
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- 26 Jun 2025
- News
The Vinyl Revival
hard for artists to make a living, and yet at the same time there was this swing back towards physical goods. We've seen that with books, with video games, with now vinyl, that there was simultaneously a demand from consumers for physical... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 19 Mar 2013
- First Look
First Look: March 19
report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net effect on valuation from sales... View Details
Keywords: Sean Silverthorne
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
Imagine you've arrived for a meeting at a corporate campus. But now you discover that the conference room is in another building a quarter mile away. Sure, you could walk there but in the rain? Up purrs an automated people mover, a vehicle shaped like a View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which strategies firms... View Details
Keywords: Dina Gerdeman
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
precision medicines (LPMs) as those that use one or more relevant biomarkers. We then further segment trials based on the nature of the biomarker(s) used and other trial features with economic implications. Given potential changes in the... View Details
Keywords: Carmen Nobel
- 09 Feb 2016
- First Look
February 9, 2016
formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close.... View Details
Keywords: Sean Silverthorne
- 23 Sep 2014
- First Look
First Look: September 23
labor law and high levels of press freedom. We further demonstrate that suppliers perform better when they serve buyers located in countries where consumers are wealthy and socially conscious. Taken together, these findings suggest the... View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
A Class Act
and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may... View Details
Keywords: Nancy O. Perry
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
resonated with several segments of the population. While many experts predicted a Clinton victory, Trump was ultimately elected president in November 2016. During his first 100 days in office, Trump tested the boundaries of the U.S.... View Details
Keywords: Dina Gerdeman
- 24 May 2021
- Blog Post
Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast
about how to take a solution and work within the systems that currently exist in order to get to scale. That could be existing technology or existing infrastructure or even the existing patterns of consumer preferences. By working with... View Details
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
marketing in the world of commerce. In politics, you need majority support or at least a plurality to be successful. In commerce, you can be highly profitable as a niche brand appealing to a narrow segment of the population. In fact,... View Details
Keywords: by Christina Pazzanese
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
for the very first time in this part of the world. And it was very important for us to start our beta, which we launched out of Dubai, with a consumer base that knew what we're talking about. And therefore we purposefully—actually,... View Details
- 01 Apr 2014
- First Look
First Look: April 1
intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical device industry over a 22-year... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
E Ink’s Wild Ride
newfound commitment to employee training resulted in E Ink University, with courses offered in Six Sigma, lean manufacturing, and project management. “We absolutely expect that others will figure out ways to create a competitive product,” Wilcox says. “When you have 99... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
including a monopolist, two competing multichannel retailers, as well as a mixed duopoly. Though self-matching can negatively impact a retailer when consumers pay the lower price, we uncover two novel mechanisms that can make... View Details