Consumer Research - Publications - Faculty & Research

01 Dec 2016
News

Alumni Books of 2016

Publishing) Nearly ten years after the “victory” in Iraq, the West faces a terror threat as ISIL, Al Qaeda, and their allies set out to build an empire of intolerance, a 21st-century theocracy with 7th-century values stretching from Portugal to Pakistan. Byrne brings... View Details

15 Feb 2022
News

Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method

developed our courses,” said Bower. “The field of marketing developed around case writing in retail and consumer goods companies. The field of management accounting developed from cases on the use of numbers for managers to use for... View Details

Keywords: Margie Kelley

01 Jun 2017
News

Supercharged

2013), the founder and CEO of the Chinese electric startup WM Motor, puts the personal passenger vehicle market at around 28 million. Chinese consumers bought nearly half of all electric plug-ins sold worldwide last year, with Chinese... View Details

Keywords: Alexander Gelfand; illustrations by Tavis Coburn

28 May 2019
News

INK: Maker’s Manual

Since cofounding the online product discovery platform The Grommet in 2008, Jules Pieri (MBA 1986) has enjoyed a front-row seat to the launch of 3,000 consumer products—including household names like Fitbit, SodaStream, and S’well. From... View Details

Keywords: Jen McFarland Flint

02 Oct 2015
News

The ‘F’ Word

coauthored by Professor Tom Eisenmann and researcher Lisa Mazzanti, is under discussion by first-year students in The Entrepreneurial Manager. Wallace has the opportunity to offer a firsthand perspective and listen as her decision points... View Details

Keywords: Walt Disney Studios

06 Dec 2021
News

What's the Word?

going to change momentum behind off-shoring.” Back to top She·sesh·un (noun) When female employment numbers were disproportionately affected in the early months of the pandemic, media were quick to run with a new term: shecession. To explain the phenomenon, View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

01 Jun 2020
News

How Sports Should Use Its Timeout

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Angela Ruggiero (MBA 2014) is cofounder and CEO of the market research firm the Sports Innovation Lab, and when we spoke in May, it... View Details

01 Dec 2013
News

Curing Health Care

consumers shop around, gets him visibly agitated. "Practically speaking, we can't even move an MRI from one guy to the next, and both have electronic medical records—are you kidding me?" (His reputation precedes him: "I've been very, very... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

Publications