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- Faculty Publications (131)
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- All HBS Web (571)
- Faculty Publications (131)
- 01 Jun 2009
- News
Faculty Research Online
fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html. Professional Networks in China and... View Details
- Web
What Happens When Company Tweets Get Political | Working Knowledge
Republicans. And so, once you make a partisan statement that aligns with one group but not with the other, you might see precisely this negative stock price effect. It is also difficult to explain the growth in Democratic-sounding speech with View Details
- 01 Sep 2005
- News
The Dark Side
Sun for five years, Yelland learned what his readers wanted, including fare such as scandalous pols and topless royals. “The Sun is probably more plugged into British consumers than almost any other business in the country,” said Yelland.... View Details
Keywords: Arts, Entertainment
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
for Microsoft. Alas, when it comes to embracing the latest technology, consumer hardware and corporate software are as different as apples and orang well, as different as Apples and corporate software. "Software is the method by... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
- 07 Jul 2009
- Research Event
Business Summit: Historical Roots of Globalization
this breakout session, panelists shared insights, informed by history, of the convergence that globalization promotes. Each focused on convergence from a different reference point: institutional convergence (in financial systems), policy convergence (in China), and the... View Details
Keywords: Re: Multiple Faculty
- 01 Sep 2014
- News
Feedback
position to compete online in the early stages of Netflix, but preferred to focus on improving traditional services rather than look into new distribution channels and to follow consumer preferences. —Ayuna... View Details
- 01 Jun 2018
- News
Digging Deep
irritation, Pieper could empathize: Having logged thousands of miles sailing in the Pacific Ocean, she knew that gear is important—that it should be portable, perform well under stress, and preferably look good. It was an aha moment that... View Details
Keywords: Julia Hanna
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
the making of the global world over the last two centuries. Individual entrepreneurs and managers invented new products and shaped consumer demand. Firms created and diffused technologies and products, alongside the values in which they... View Details
- Student-Profile
Ximena Garcia-Rada
doctorate, she preferred to gain some industry experience first. “I went on to spend two years in marketing consulting,” Ximena explains. “During this time, I realized how much I enjoyed the intellectual challenge of my job; I was more... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
and how. It's about understanding consumer needs, not asking them what they want." Several questioned the way some think about the development of products of any type in a rapidly changing business environment. As V. P. Kochikar put it,... View Details
- 18 Oct 2021
- Blog Post
How Much is Freedom Worth? For Gig Workers, a Lot.
average driver out of their preferred shift is as bad as cutting their weekly earnings by more than 5 percent. For the California drivers that we study, the ability to start or stop working at any moment and the flexibility to change... View Details
Keywords: Consumer Products
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
Harvard professor Theodore Levitt praised Japanese manufacturers for their focus on "what every consumer in the world is seeking: world-class modernity at affordable prices." Either because they didn't understand regional... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight endures: View Details
Keywords: by Working Knowledge editors
- 29 Aug 2018
- Blog Post
From the Classroom to the Workplace: How I Applied Learnings to my Internship
The way Norwegians may want to buy clothes is very different to the way Spaniards are going to buy clothes, not only for the fashion but also for their preferred mode of payment, delivery, etc. Secondly, I found the concepts that we... View Details
Keywords: Consumer Products / Retail
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 01 Mar 2009
- News
Faculty Books
institutions. These institutions represent powerful constraints on the ability of the government to fund reforms, of firms to write contracts, and of citizens to enforce their basic rights. Borrowing to Live: Consumer and Mortgage Credit... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
consumers upfront to avoid making bad decisions that incite criticism. I prefer a more collaborative, co-creative approach with consumers—understanding how they are likely to respond to key branding changes... View Details
Keywords: April White