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  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches and a steep learning curve. It's important for a firm... View Details
Keywords: by Carmen Nobel
  • 27 Apr 2010
  • First Look

First Look: April 27

our results suggest that the predictive value of accruals and market participants' ability to process it are a significant driver of accrual-based anomalies. Consumer Policy Author:J. Gunnar Trumbull Publication:Chap. 26 in The Oxford... View Details
Keywords: Martha Lagace
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes... View Details
Keywords: Dina Gerdeman
  • 15 Mar 2011
  • First Look

First Look: March 15

"ad hoc advisor." Using the two cases we develop a conceptual framework that generalizes the different routes that experts follow in their diverse attempts to gain influence in organizations. Download the paper: http://www.hbs.edu/research/pdf/11-068.pdf The... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

  PublicationsThe Power of Small Wins Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract What is the best way to motivate employees to do creative work? Help them take a step... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2016
  • First Look

October 25, 2016

understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a View Details
Keywords: Sean Silverthorne
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

entrepreneurship, and productivity.” Consider also the social benefits of the Internet, harder to quantify but including the power of access to information as well as greater flexibility in balancing work and family obligations through... View Details
Keywords: by John Quelch; Advertising; Publishing
  • Article

The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel

By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
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  • 22 Dec 2009
  • First Look

First Look: Dec. 22

European counterparts with their larger more powerful headquarters, which suggests that, at least in the U.S. context, large corporate headquarters can create value. Download the paper: http://www.hbs.edu/research/pdf/10-044.pdf  ... View Details
Keywords: Martha Lagace
  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

ALS. I'm recruiting the anti-ALS cause to enhance my personal capital. Alas, for marketers looking for low-cost market impact, few commercial brands enhance personal capital. Few are as powerful as cause brands. How has it worked? As of... View Details
Keywords: by John Deighton
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

business customers than at end consumers. There are some that consumers are increasingly seeing, like Fair Trade coffee or "sustainably harvested" labels for seafood. In handmade rugs you can find a number of labeling schemes like... View Details
Keywords: by Martha Lagace
  • 06 Dec 2016
  • First Look

December 6, 2016

importance to the American economic past and prompt enduring questions about the relationship of market freedom to human freedom. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51947 forthcoming Journal of Consumer... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

(particularly graphics related), power consumption, and suitability for new computer form factors (tablets, all-in-one machines, etc.). AMD planned to launch Fusion at the beginning of 2011 with a high-end processor, code-named Llano, to... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer Research Why Am I... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2012
  • First Look

First Look: September 11

Churchill and Judah Folkman-and telling the stories of how they came to power and how they made the most important decisions of their lives, Indispensable reveals how, when, and where a single individual in the right place at the right... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2017
  • Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

Red Cross, who decided to collaborate with the research team after meeting Norton through a colleague. “Ultimately, it speaks to how powerful that framing is.” People incur the cost of a bad gamble just so they can complete a pseudo-set... View Details
Keywords: by Carmen Nobel
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a randomized controlled trial, we examine whether access to, and marketing of, an individually held commitment savings product leads to an... View Details
Keywords: Martha Lagace
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

for a broad array of service domains where operations are hidden and levels of consumer trust and engagement are faltering. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Macroeconomic Drivers of Bond and... View Details
Keywords: Dina Gerdeman
  • 04 Jun 2013
  • First Look

First Look: June 4

and even though the entrepreneur holds all of the market power in the model. Furthermore, although perfectly competitive investors expect zero alpha in equilibrium, the nature of the three-way interaction results in a correlation between... View Details
Keywords: Sean Silverthorne

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