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  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes... View Details
Keywords: Dina Gerdeman
  • 03 May 2011
  • First Look

First Look: May 3

  PublicationsThe Power of Small Wins Authors:Teresa M. Amabile and Steven J. Kramer Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract What is the best way to motivate employees to do creative work? Help them take a step... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

(particularly graphics related), power consumption, and suitability for new computer form factors (tablets, all-in-one machines, etc.). AMD planned to launch Fusion at the beginning of 2011 with a high-end processor, code-named Llano, to... View Details
Keywords: Sean Silverthorne
  • Article

The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel

By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
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  • 11 Sep 2012
  • First Look

First Look: September 11

Churchill and Judah Folkman-and telling the stories of how they came to power and how they made the most important decisions of their lives, Indispensable reveals how, when, and where a single individual in the right place at the right... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2020
  • Research & Ideas

Why Investors Often Lose When They Sue Their Financial Adviser

and jury, consumers must bring their grievances to an expert panel that’s more likely to take the brokerage’s side, reducing consumer awards by $40,000 on average, says HBS research. “Unlike judges,... View Details
Keywords: by Danielle Kost; Financial Services
  • 22 Feb 2018
  • Book

The New History of American Capitalism

movements. Approaches vary greatly, but many scholars attend closely to the subjects who receive, impose, resist, or recast race as a category. Their work erodes the image of exchange between equally situated agents and locates it in a field of View Details
Keywords: Manufacturing
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • 20 Mar 2012
  • First Look

First Look: March 20

consumers and producers, and such changes typically required the mobilization of political power to overcome resistance to such changes. In order to support such developmental changes, the political... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2016
  • First Look

October 25, 2016

understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a View Details
Keywords: Sean Silverthorne
  • 04 Jun 2013
  • First Look

First Look: June 4

and even though the entrepreneur holds all of the market power in the model. Furthermore, although perfectly competitive investors expect zero alpha in equilibrium, the nature of the three-way interaction results in a correlation between... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

give candidates equal access to voters, and monitoring the accuracy of handouts and social media posts that campaigns share. “It’s important to make sure that all campaigns are able to get their message out through these powerful... View Details
Keywords: by Danielle Kost
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

entrepreneurship, and productivity.” Consider also the social benefits of the Internet, harder to quantify but including the power of access to information as well as greater flexibility in balancing work and family obligations through... View Details
Keywords: by John Quelch; Advertising; Publishing
  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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  • 16 Mar 2009
  • Research & Ideas

When the Internet Runs Out of IP Addresses

speculators would try to predict the future at their peril. Q: If your plan was adopted, would consumers pay more for Internet access and to develop Web sites? A: If this transition goes smoothly, consumers... View Details
Keywords: by Sean Silverthorne; Telecommunications
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

far simpler and much more powerful than traditional ABC. "Time-driven" ABC, introduced in a recent Harvard Business Review,1 requires obtaining information on only two parameters: the cost per hour of each group of resources... View Details
Keywords: by Robert S. Kaplan
  • 26 May 2015
  • First Look

First Look: May 26

https://cb.hbsp.harvard.edu/cbmp/product/815081-PDF-ENG Harvard Business School Case 814-047 Carolinas HealthCare System: Consumer Analytics In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

business customers than at end consumers. There are some that consumers are increasingly seeing, like Fair Trade coffee or "sustainably harvested" labels for seafood. In handmade rugs you can find a number of labeling schemes like... View Details
Keywords: by Martha Lagace
  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

ALS. I'm recruiting the anti-ALS cause to enhance my personal capital. Alas, for marketers looking for low-cost market impact, few commercial brands enhance personal capital. Few are as powerful as cause brands. How has it worked? As of... View Details
Keywords: by John Deighton

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