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  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

including streaming content). Even the best product design will end up subordinated to the best multi-sided platform. Software platforms have also been the source of much creative destruction. The reduction in transaction costs and increases in efficiency brought about... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • Web

Middle East & North Africa - Global

Assistant Professor of Business Administration in the Marketing Unit at HBS, the discussion explored how businesses can leverage AI for content optimization, automated customer insights, AI-powered customer service, and enhanced consumer... View Details
  • Article

A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies

By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22... View Details
Keywords: Vaccination; Vaccines; Nudges; Communication Strategy; Communication Technology; Consumer Behavior; Health Care and Treatment
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  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307081 Endesa Chile: Raising the Ralco Dam (A) Harvard Business School Case 906-014 Endesa Chile, the largest electricity generation company in Chile, is building a major View Details
Keywords: Martha Lagace
  • Web

Negotiation, Organizations & Markets - Faculty & Research

is observable to a co-partisan audience. Moreover, reputation can drive punishment in ambiguous situations even among individuals who personally question the morality of punishment, highlighting the power of reputation to push people away... View Details
  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807023   PublicationsTime-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits Authors:Robert S. Kaplan and Steven R. Anderson Publication:Boston:... View Details
Keywords: Martha Lagace
  • March 2019
  • Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a clever customer complaint music... View Details
Keywords: by Julia Hanna
  • Web

Europe - Global

investor relations, consumer marketing, to policy-making issues and the impact of new technologies on business. Privacy Statement (English) Privacy Statement (French) Location Europe Research Center Paris, France News & Highlights March... View Details
  • January 2025
  • Case

Shifting Winds: DEI in Corporate America

By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane
In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details
Keywords: Disruption; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Talent and Talent Management; Customer Satisfaction; Diversity; Ethics; Corporate Accountability; Employees; Retention; Recruitment; Adaptation; Programs; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Massachusetts; Maryland; Tennessee; District of Columbia
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  • Web

Online Business Courses & Certifications | HBS Online

edge and build customer loyalty. 4 weeks, 5-6 hrs/week Pay by July 24 $1,850 Certificate Power and Influence for Positive Impact Professor Julie Battilana Understand how power really works and develop your... View Details
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world of consumer products, fear of... View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products
  • Article

Alfred D. Chandler: His Vision and Achievement

Among historians, Alfred Chandler's influence is by far the greatest, as he has affected economics, sociology, and business administration. Chandler never took short cuts, never stinted, and never published until he was satisfied that he had done his very best.... View Details
Keywords: Goals and Objectives; Mission and Purpose; Success; Books; Demand and Consumers; Power and Influence; Economic Growth; Ethics; Knowledge Sharing; Product Positioning; Market Transactions; Fair Value Accounting
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  • Web

Skydeck - Alumni

of a growing trend of global consumer technology companies created in Asia—not just powered by it Well Said Anada Lakra’s (MBA 2021) startup helps non-native speakers master the art of the English language... View Details
  • 20 Jul 2010
  • First Look

First Look: July 20

satellite telecommunications system, $900 million A2 Toll Road in Poland, $20 billion Sakhalin II gas field in Russia, and the $28 billion Dabhol power project. Globally, firms financed $240 billion of capital expenditures using project... View Details
Keywords: Martha Lagace
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

inter-governmental regulation as powerful enough to offer some hope of containing the excesses of surveillance capitalism. When industrial capitalism was moderated we lived in a world where nation states still had much autonomy confronted... View Details
Keywords: by James Heskett; Consumer Products; Consumer Products
  • Web

Human Behavior & Decision-Making - Faculty & Research

Human Behavior & Decision-Making Human Behavior & Decision-Making 2014 Book The Power of Noticing: What the Best Leaders See By: Max Bazerman This book will examine the common failure to notice critical information due to bounded... View Details
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
Keywords: Sean Silverthorne
  • 24 Jul 2000
  • Research & Ideas

Value Maximization and Stakeholder Theory

constituency can be given full satisfaction if the firm is to flourish and survive. Moreover, we can be sure, externalities and monopoly power aside, that using this value criterion will result in making society as well off as it can be.... View Details
Keywords: by Michael C. Jensen
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

"This technology has the power to revolutionize multibillion-dollar industries and small businesses alike, enhancing current revenue lines and creating entirely new ones." And just as neighborhoods often form a sense of community and... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services