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  • All HBS Web  (4,199)
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    • News  (611)
    • Research  (3,141)
    • Events  (19)
    • Multimedia  (14)
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Show Results For

  • All HBS Web  (4,199)
    • People  (8)
    • News  (611)
    • Research  (3,141)
    • Events  (19)
    • Multimedia  (14)
  • Faculty Publications  (2,082)
← Page 16 of 4,199 Results →
  • 06 Mar 2020
  • Working Paper Summaries

Consumer Protection in an Online World: An Analysis of Occupational Licensing

Keywords: by Chiara Farronato, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson; Service

    Strategies for Two-Sided Markets

    Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

    • Research Summary

    Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

    Researchers debate the role of installed base, platform quality and consumer expectations in driving the success of platforms. We analyze these three factors in a dynamic model where a new entrant with superior quality competes with an incumbent platform, and... View Details

    • Teaching

    Overview

    By: John T. Gourville
    John studies consumer behavior, broadly defined. He specializes in pricing, product assortment, the marketing of innovation, and new product adoption. View Details
    • January 2008 (Revised September 2008)
    • Supplement

    Marketing the "$100 Laptop" (C)

    By: John A. Quelch and David Chen
    In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled... View Details
    Keywords: Nonprofit Organizations; For-Profit Firms; Partners and Partnerships; Information Infrastructure; Problems and Challenges; Philanthropy and Charitable Giving; Computer Industry; Canada; Mongolia; Uruguay; United States
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    Quelch, John A., and David Chen. Marketing the "$100 Laptop" (C). Harvard Business School Supplement 508-065, January 2008. (Revised September 2008.)
    • December 1992 (Revised November 1994)
    • Case

    Becton Dickinson Division: Marketing Organization

    By: Frank V. Cespedes
    The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case... View Details
    Keywords: Business Conglomerates; Health Care and Treatment; Human Resources; Recruitment; Selection and Staffing; Managerial Roles; Product Marketing; Measurement and Metrics; Organizational Structure; Strategy; Consumer Products Industry; Consumer Products Industry
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    Cespedes, Frank V. "Becton Dickinson Division: Marketing Organization." Harvard Business School Case 593-070, December 1992. (Revised November 1994.)
    • 2015
    • Article

    Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

    By: Bhavya Mohan, Pierre Chandon and Jason Riis
    Marketing offers that are framed as a "percentage change" in consumer cost vs. benefit can have highly non-linear impacts in terms of actual value for consumers. Even though two offers might appear identical, we show that consumers are better off choosing the offer... View Details
    Citation
    SSRN
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    Mohan, Bhavya, Pierre Chandon, and Jason Riis. "Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes." Journal of Marketing Behavior 1, no. 1 (2015): 75–107.
    • March – April 2009
    • Article

    Market Research and Innovation Strategy in a Duopoly

    By: Dominique Lauga and Elie Ofek
    We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D... View Details
    Keywords: Profit; Innovation and Management; Demand and Consumers; Duopoly and Oligopoly; Research and Development; Competitive Strategy
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    Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396.
    • 29 Oct 2008
    • Research & Ideas

    The Next Marketing Challenge: Selling to ’Simplifiers’

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out... View Details
    Keywords: by John Quelch; Consumer Products; Consumer Products; Consumer Products
    • 17 Mar 2020
    • Working Paper Summaries

    From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

    Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John
    • October 2014 (Revised May 2017)
    • Teaching Note

    Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)

    By: John A. Quelch
    Keywords: Mergers & Acquisitions; Pharmaceutical Companies; Economic Impact Of Mergers; Mergers Impact On International Economies; Impact On Consumers Of Mergers; Customers; Economics; Marketing; Planning; Strategy; Pharmaceutical Industry; Europe; North and Central America
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    Quelch, John A. "Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)." Harvard Business School Teaching Note 515-047, October 2014. (Revised May 2017.)
    • 13 Jan 2012
    • Working Paper Summaries

    Intermediaries for the IP Market

    Keywords: by Andrei Hagiu & David Yoffie
    • January 2000 (Revised June 2000)
    • Case

    Alloy.com: Marketing to Generation Y

    By: John A. Deighton and Gil McWilliams
    A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
    Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Consumer Products Industry; Consumer Products Industry
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    Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
    • June 2018
    • Case

    American Airlines' Value Pricing (Abridged)

    By: Alvin J. Silk and Sunil Gupta
    This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details
    Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry
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    Silk, Alvin J., and Sunil Gupta. "American Airlines' Value Pricing (Abridged)." Harvard Business School Case 519-019, June 2018.
    • 14 Feb 2017
    • News

    The Value of a Facebook Fan: Does “Liking” Influence Consumer Behavior?

    • September 2004 (Revised March 2007)
    • Case

    G.I. JOE: Marketing an Icon

    In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details
    Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States
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    McGovern, Gail J. "G.I. JOE: Marketing an Icon." Harvard Business School Case 505-030, September 2004. (Revised March 2007.)
    • 25 May 2011
    • News

    Online grocery market reaches maturity

    • June 2005
    • Background Note

    Overview of the Japanese Apparel Market

    By: Rajiv Lal and Arar Han
    Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details
    Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula
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    Lal, Rajiv, and Arar Han. "Overview of the Japanese Apparel Market." Harvard Business School Background Note 505-068, June 2005.
    • 21 Sep 2023
    • Blog Post

    Hands-on Learning About Global Markets

    The challenge posed to students in HBS’s FIELD Global Immersion (FGI) course sounds a bit like a premise for reality TV: Travel to unfamiliar markets where you might not speak the language, work in teams with students you might not know,... View Details
    • May 2009 (Revised December 2009)
    • Case

    Reliance Baking Soda: Optimizing Promotional Spending

    By: John A. Quelch and Heather Beckham
    Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
    Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
    Citation
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    Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)
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