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  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core View Details
Keywords: Sean Silverthorne
  • 15 May 2007
  • Working Paper Summaries

I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders

Keywords: by Todd Rogers, Katherine L. Milkman & Max H. Bazerman; Food & Beverage

    Kris Johnson Ferreira

    Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

    Keywords: retailing
    • 06 Sep 2005
    • Research & Ideas

    When Product Variety Backfires

    Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact... View Details
    Keywords: by Poping Lin; Consumer Products
    • 09 Sep 2015
    • HBS Seminar

    Judith A. Chevalier, Yale University

    • 2022
    • Book

    Purpose + Profit: How Business Can Lift Up the World

    By: George Serafeim
    The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

    We not only... View Details
    Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
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    • 02 Jun 2016
    • Blog Post

    Applying to the JD/MBA Program

    Applying to business school can be a stressful and time consuming endeavor. For those who hope to pursue a joint degree, the application process is doubly demanding.   Joanna Cornell and Bhargav Srinivasan are both one year into their... View Details
    • 15 May 2007
    • First Look

    First Look: May 15, 2007

      Working PapersI'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Todd Rogers, Katherine L. Milkman, and Max H. Bazerman Abstract How do decisions for the near future differ from decisions for the... View Details
    Keywords: Martha Lagace
    • 29 May 2007
    • First Look

    First Look: May 29, 2007

      Working PapersLeading and Creating Collaboration in Decentralized Organizations Authors:Heather M. Caruso, Todd Rogers, and Max Bazerman Download the paper: http://www.hbs.edu/research/pdf/07-090.pdf Extremeness Seeking: When and Why View Details
    Keywords: Martha Lagace
    • 04 Jun 2014
    • What Do You Think?

    Does Internet Technology Threaten Brand Loyalty?

    choice, why would you have to be brand loyal?" Consumer loyalty, he continued, "will vary and fluctuate on a technological continuum of innovation/change (loyal one day and maybe not the next)." Based on personal... View Details
    Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products
    • January 2018
    • Case

    Trian Partners' Proxy Contest at Procter & Gamble

    By: Suraj Srinivasan and Quinn Pitcher
    In July 2017, activist hedge fund Trian Partners announced that it was launching a proxy fight at U.S. consumer goods giant Procter & Gamble. P&G would be the largest company ever subjected to a proxy fight, as Trian sought to have its CEO, Nelson Peltz, elected to the... View Details
    Keywords: Investment; Corporate Governance; Institutional Investing; Investment Activism; Business and Shareholder Relations; United States
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    • July 2004 (Revised October 2018)
    • Case

    Opium and Entrepreneurship in the Nineteenth Century

    By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron
    This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details
    Keywords: History; Globalized Economies and Regions; Ethnicity; Multinational Firms and Management; Groups and Teams; Trade; Social and Collaborative Networks; China; United Kingdom
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    • October 2023
    • Case

    Shredder Setups or Straightlining into Risk?: Investing in What You Love

    By: Lauren Cohen and Grace Headinger
    Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and... View Details
    Keywords: Family Office; Angel Investors; Direct Investment; Family Business; Business Growth and Maturation; Small Business; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Decision Choices and Conditions; Risk and Uncertainty; Consumer Products Industry; Montana; United States
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    • 12 Feb 2008
    • First Look

    First Look: February 12, 2007

    case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing... View Details
    Keywords: Martha Lagace
    • July – August 2008
    • Article

    Should You Invest in the Long Tail?

    By: Anita Elberse
    The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
    Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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    • Article

    Control, Performance, and Knowledge Transfers in Large Multinationals: Unilever in the United States, 1945-1980

    By: G. Jones
    This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the nature of that "control" is far from... View Details
    Keywords: Multinational Firms and Management; Governance Controls; Performance; Business or Company Management; Ownership; Consumer Products Industry; Consumer Products Industry; United States
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    • 20 Feb 2017
    • Research & Ideas

    Having No Life is the New Aspirational Lifestyle

    an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
    Keywords: by Michael Blanding
    • 28 Jun 2007
    • Working Paper Summaries

    Film Rentals and Procrastination: A Study of Intertemporal Reversals in Preferences and Intrapersonal Conflict

    Keywords: by Katy Milkman, Todd Rogers & Max H. Bazerman; Entertainment & Recreation

      Jill J. Avery

      Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • February 28, 2014
      • Article

      A Better Route to Tech Standards

      By: Josh Lerner and Jean Tirole
      Technological standards are ubiquitous, whether they allow consumers to communicate seamlessly across wireless networks or manufacturers to procure goods across complex global supply chains. These standards—shaped by standard-setting organizations (SSOs) and... View Details
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