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- Faculty Publications (237)
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- All HBS Web (565)
- Faculty Publications (237)
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details
- August 2007 (Revised March 2008)
- Case
Fiyta - The Case of a Chinese Watch Company
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li and Tracy Manty
Fiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or... View Details
Keywords: Brands and Branding; Product Marketing; Product Positioning; Demand and Consumers; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li, and Tracy Manty. "Fiyta - The Case of a Chinese Watch Company." Harvard Business School Case 308-025, August 2007. (Revised March 2008.)
- 26 Oct 2015
- News
Ron Johnson’s Post-Penney’s Rebirth
The November issue of Fast Company has a profile of Ron Johnson (MBA 1984)—former Apple retail guru and JC Penney CEO. Johnson’s now at the helm of a consumer electronics startup, Enjoy, that focuses on... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Then, we saw the addition of a new dimension, interactivity—that is, the ability to take account of millions of individual consumer responses with the aid of electronic databases," he continues.... View Details
Keywords: by Peter K. Jacobs
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
in a digitally-transformed economy. “All of these decisions would be easy to make if I knew what consumer demand will be. The problem is that I have a lot of uncertainty in demand” All retailers face tricky tactical decisions related to... View Details
- 19 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 01 Dec 2014
- News
Forecasting ’15
Then we networked that digital information together. And now we can analyze that information in new and powerful ways. That’s really going to be the big payoff from the feeding of the electronic health records process. Because right now,... View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
strategy in consumer brands, then moving from a corporate strategy role into a GM role, and athletic apparel into accessories and then beauty. Making small, connected steps along the way has allowed me to... View Details
Keywords: Consumer Products / Retail
- July 1982 (Revised May 1992)
- Case
Danton's: The Specialty Store Men's Apparel Business
Tedlow, Richard S. "Danton's: The Specialty Store Men's Apparel Business." Harvard Business School Case 583-008, July 1982. (Revised May 1992.)
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details
- 01 Jun 2010
- News
Three Profs Win McKinsey Award
Made in China REASON U.S. supplier base eroded as the manufacture of consumer electronics and computers migrated to Asia. Electrophoretic display MADE IN TAIWAN REASON Its manufacture requires expertise... View Details
- 02 Jul 2014
- Blog Post
Connecting Fashion & Technology at Kate Spade
development, design and marketing teams. I also participated in consumer electronic trade shows for the first time to discover new products on the markets and look out for potential licensing partners for... View Details
- 01 Mar 2016
- News
Faculty Q&A: Price Check
addition, online retailers have a vast amount of data at their fingertips; solving complex problems with data seemed like a natural fit. Tell me about the research you did with Rue La La. Rue La La is in the online flash sales industry, offering designer apparel and... View Details
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
- March 2011
- Supplement
Cree, Inc.: An Update
By: David J. Collis and Mary Furey
An update to "Cree Inc.: Which Bright Future?" View Details
Keywords: Disruptive Innovation; Consumer Behavior; Strategy; Technology Adoption; Electronics Industry
Collis, David J., and Mary Furey. "Cree, Inc.: An Update." Harvard Business School Supplement 711-491, March 2011.
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England... View Details
Keywords: Multiple alumni
- Career Coach
Wendi Zhang
business development/product partnerships for Google Pixel, Wearables, and Accessories as well as a few verticals of Google Home and Chromecast within Google's Devices & Services (formerly Google Hardware) team, ran business development... View Details
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
health care landscape through a lens of disruptive innovation. How Electronic Patient Records Can Slow Doctor Productivity Instead of making health care delivery more efficient, electronic health records may... View Details
- Profile
Arum Kang
As an assistant buyer fresh out of college, Arum Kang felt ready to test her quantitative skills on the retail floors of Lord & Taylor in New York City. "I'm very analytical," Arum says. "Working with consumer data and... View Details
- December 2012 (Revised July 2015)
- Supplement
Nalli Silk Sarees (B)
By: V.G. Narayanan, Namrata Arora and Vidhya Muthuram
Presents the company's perspective using an interview format. Ramnath K. Nalli, vice chairman of Nalli Silk Sarees Private Limited, and his daughter, Lavanya Nalli (HBS MBA 2011), the fifth generation entrepreneur to be involved in the family business, discuss customer... View Details
Narayanan, V.G., Namrata Arora, and Vidhya Muthuram. "Nalli Silk Sarees (B)." Harvard Business School Supplement 113-048, December 2012. (Revised July 2015.)