Consumer Electronics - Publications - Faculty & Research

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

importantly, mindset. Photography firms like Nikon, Canon, or Kodak, coming into this new arena, think about it very differently than Sony or another consumer electronics firm or HP or Intel as computer... View Details

Keywords: by Michael J. Roberts; Technology

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

approach and delivery to better fit with other individuals or situations; similarly, there's untapped potential in being able to establish electronic connections with consumers in ways that are not... View Details

Keywords: by Garry Emmons; Service

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details

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01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

translated to another—he hit upon a pair of tweezers that was being used on the assembly line of an electronics company. He was able to adapt these tweezers to the more medical use of removing splinters. Time passed and the idea took... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

based on their best efforts to forecast customer needs. With new technologies such as online grocery scanners, companies can better monitor consumer behavior, allowing them to anticipate needs more accurately and even create new products... View Details

Keywords: Elaine Gottlieb

18 Apr 2017
First Look

First Look at New Ideas, April 18

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817064-PDF-ENG Harvard Business School Case 217-021 Bayer AG: Bidding to Win Merck's OTC Business Shortly after submitting their best and final offer to acquire Merck's Consumer... View Details

Keywords: by Sean Silverthorne

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

example by refurbishing electronic products and selling them in stores to contribute to the recycling effort. “Purpose becomes your lighthouse in the storm,” Barry says. “Purpose is the direction you’re always going to move the company.... View Details

Keywords: by Ranjay Gulati

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

far enough. They stopped asking the next round of innovation questions, leaving Apple to reap the benefits from recognizing that the crucial thing wasn't just the device itself, but the magical way in which the entire music industry could be transformed with the View Details

Keywords: by Dina Gerdeman; Consumer Products

05 Feb 2008
First Look

First Look: February 5, 2008

done on managing the organizational and political dimensions of generating and improving forecasts in corporate settings. We examine the implementation of a supply-chain planning process at a consumer View Details

Keywords: Martha Lagace

01 Jan 2007
News

Donna L. Dubinsky, MBA 1981

partnership that has remained strong through three start-ups. Dubinsky and Hawkins built Palm Computing and made the PDA the most rapidly adopted consumer electronics product at that time. "The PalmPilot... View Details

01 Apr 1997
News

Manager's Notebook

one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details

Keywords: Judith Ross

01 Jun 2003
News

Student Conferences, at a Glance

Bhusri, general partner, Greylock “After 9/11, do we want or need an ID card? From a technology stand-point, that’s a no-brainer. We need to get our act together first on policy and cultural issues.” — Mark Cleverley, senior consultant, IBM’s Institute for View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2009
News

Taking the Plunge

THE BOTTOM LINE: TOTO’s ad campaign turned heads. Did it win U.S. customers? Photo courtesy Toto Usa Inc. It’s installed in 63 percent of all Japanese homes but rarely found in the United States: a combination bidet-toilet with an View Details

Keywords: Julia Hanna; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer View Details

Keywords: by James K. Sebenius

01 Mar 2004
News

Ron Shaich’s Café Society

the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the... View Details

Keywords: Susan Young; Food Services and Drinking Places; Hospitality

01 Feb 2000
News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's market research had revealed... View Details

Keywords: by Robert S. Kaplan & David P. Norton

20 Jan 2015
News

Patient Medical Records, Pocket-sized

Burlington, Vermont. “It is a simple, inexpensive, and straightforward solution to a complex problem.” Despite the fact that MedKaz is being used by patients, Bushkin’s biggest challenge is penetrating medical bureaucracy. Hospitals are busy struggling to meet View Details

Keywords: Jennifer Myers; Ambulatory Health Care Services; Health, Social Assistance

01 Jun 2004
News

The Sky’s the Limit

from the University of Washington and worked for Boeing, testing the 747 autopilot. His penchant for design led Hamilton to quit Boeing and launch the People Products Company, a consumer products outfit that had success with an invention... View Details

Keywords: Seattle Avionics; Transportation; Air Transportation; Transportation

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details