Publications

19 Mar 2014
News

3 Skills You Need To Lead Your Company BY Will Yakowicz

Career Coach

Sarah Hoffner

industry as well as how to leverage career resources across HBS. She studied Public Health and History at Vanderbilt University and spent six years as a Client Service Lead at Entree Health, a pharmaceutical consulting and marketing firm... View Details

Karim R. Lakhani

Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games

Research Summary

Multi-Channel Management

Extensive research on mutli channel management use at consumer goods producing companies like Procter&Gamble. Research cooperation with CMC (Compentence Center multi channel Management) of the University of Essen anf University of Muenster. Consulting of major... View Details

September 1998 (Revised April 2002)
Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details

Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry

Find at Harvard

18 Apr 2012
News

Google's billion dollar business model under threat

22 Dec 2014
Video

Suchita Prasad

June 11, 2014
Article

Keep Learning Once You Hit the C-Suite

By: Boris Groysberg

What skills do companies prize in C-level executives? To answer these questions, we surveyed 32 senior search consultants at a top global executive-placement firm. Experienced search consultants typically interview hundreds and even thousands of senior executives; they... View Details

Keywords: Executive Ability; Management Skills; Learning

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Career Coach

Rebecca Emerick

Rebecca is a Corporate Relations Director in the HBS Career & Professional Development (CPD) office. She has worked in CPD since 2008 and serves as the consulting industry lead for the office. In addition, she manages the recruiting... View Details

Keywords: Consulting

January 2010 (Revised February 2010)
Supplement

IBM Retail Business Assessment at Dillard's, Inc.: Managing Staffing Levels to Improve Conversion (CW)

IBM consultants are convinced that there is a positive relationship with staffing levels and conversion rate. How should Dillard's, a large department store chain, use this insight to manage their staffing levels? View Details

Keywords: Selection and Staffing; Operations; Retail Industry

September 1983 (Revised November 1984)
Case

Syntex Laboratories (B)

The recommendations of the consultants require a number of assumptions and modifications to be implemented by Syntex Labs. Presents the initial implementation plan of the company. View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Salesforce Management; Pharmaceutical Industry

January 2016 (Revised July 2017)
Case

HourlyNerd

By: Jill Avery and Joseph Fuller

HourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths:... View Details

Keywords: Startup; Lean Startup; Two Sided Markets; Entrepreneurship; Strategy; Business Startups; Venture Capital; Consulting Industry; United States

09 Jun 2016
Blog Post

Pursuing an Interest in Nonprofits at HBS

There are a number of ways to pursue an interest in nonprofit organizations while at HBS. I have personally explored this interest through joining the Board Fellows and Social Enterprise Consulting Club, undertaking an Independent... View Details

October 2004 (Revised November 2004)
Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb

Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details

Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry

August 2017
Case

Wake Up Call

By: David G. Fubini and Christine Snively

In 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it... View Details

Keywords: Decision Making; Judgments; Leadership Style; Ethics; Consulting Industry; United States

04 Feb 2013
News

The 5 Questions Every Company Should Ask Itself

2021
Working Paper

Diagnosing Quality: Learning, Amenities, and the Demand for Health Care

By: Achyuta Adhvaryu, Emilio Gutierrez, Anant Nyshadham and Jorge Tamayo

We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases... View Details

Keywords: Health Care Demand; Amenities; Health Care Quality; Cataracts; Surgery; Health Care and Treatment; Demand and Consumers; Quality; Learning; Mexico