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Show Results For
- All HBS Web
(9,979)
- People (45)
- News (2,780)
- Research (4,695)
- Events (42)
- Multimedia (161)
- Faculty Publications (3,113)
- 2015
- Chapter
Consuming Brands
By: Jill Avery and Anat Keinan
Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in... View Details
Avery, Jill, and Anat Keinan. "Consuming Brands." Chap. 8 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
- December 2016
- Module Note
Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations
By: Robert Simons
This module reading provides directions for using the online Job Design Optimization Tool (JDOT) which is available free of charge from Harvard Business School Publishing at https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multimedia/JDOT/index.html. This tool can... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Span Of Control; Span Of Accountability; Performance Measurement; Job Design; Organization Design; Strategy; Entrepreneurship
Simons, Robert. "Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations." Harvard Business School Module Note 117-110, December 2016.
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details
- 21 Jun 2023
- Blog Post
Building a Better World: The Harvard Builders Club
like we had our own little family for the coming two years and forever. As graduates of the MS/MBA program, we were privileged to be part of this inspiring group of people. The... View Details
- March 1998 (Revised June 1999)
- Case
DigitalThink: Building a Sales Force
By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
Roberts, Michael J., Joseph B. Lassiter III, and Christina L. Darwall. "DigitalThink: Building a Sales Force." Harvard Business School Case 898-193, March 1998. (Revised June 1999.)
- June 2016
- Case
Alnylam: Building a Biotechnology Powerhouse
By: Kevin Schulman
Alnylam is an early stage biomedical technology focused on commercial development of a novel technology platform, siRNA. This technology offered promise to treat rare genetic disorders that could not be treated with other technologies. Alnlyam's development entailed... View Details
- 15 Jul 2021
- News
How Acknowledging Your Employees Emotions Builds Trust
- 30 Mar 2020
- News
How Building Wellness Certifications are Adapting to COVID-19
- March 1995 (Revised July 1995)
- Case
Apple Computer (B)(Abridged) : Building a Worldwide Strategy
By: Michael Beer and Gregory C. Rogers
Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details
Beer, Michael, and Gregory C. Rogers. "Apple Computer (B)(Abridged) : Building a Worldwide Strategy." Harvard Business School Case 495-045, March 1995. (Revised July 1995.)
- May 8, 2025
- Article
How to Build a Life: The Bliss of a Quieter Ego
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: The Bliss of a Quieter Ego." The Atlantic (May 8, 2025).
- May 5, 2022
- Article
How to Build a Life: Ben Franklin’s Radical Theory of Happiness
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Ben Franklin’s Radical Theory of Happiness." The Atlantic (May 5, 2022).
- 26 Feb 2024
- Podcast
Global CEO of Chanel Leena Nair: Building the Courage to Lead
Despite the decades of progress women have made in the workplace, they remain underrepresented in leadership positions at companies across the globe. Leena Nair, CEO of Chanel, is working to change that. Reflecting on her journey from rural India to London, Leena... View Details
- 05 Jan 2015
- Video
Building a Global Support System
- 04 May 2017
- News
Building a psychologically safe workplace
Building Climate-Resilient Cities and Infrastructure
This episode in our climate adaptation series features HBS Professor John Macomber. John discusses how companies and governments need to incorporate climate resilience as they develop and finance real estate and infrastructure to address the risks of flooding,... View Details
- 01 Jun 2023
- News
Elevator Pitch: Block by Block
integration, embedded sound systems and projectors, and modern interior layouts. Status: Wong, a former SpaceX engineer, founded Cloud Apartments in early 2021 and has closed more than $3 million from lead investor Tim Connors (MBA 1999) View Details
- August 2018 (Revised February 2022)
- Case
Lexoo: Building a Long-Lasting Platform
By: Chiara Farronato and Elena Corsi
Daniel van Binsbergen, Lexoo’s CEO, and web developer Chris O’Sullivan, CTO, had set up Lexoo, a UK legal marketplace, to help small and medium enterprises (SME) find legal advice at low prices. Lexoo had recently invested in a new vertical focused on larger companies.... View Details
Keywords: Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Service Operations; Digital Platforms; Marketplace Matching; Growth and Development Strategy; Legal Services Industry; United Kingdom
Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform." Harvard Business School Case 619-019, August 2018. (Revised February 2022.)
- 31 Mar 2011
- News
Building an Online Swap Shop
Silicon Valley. Homer joined the thredUP team after HBS, but he worked closely with Reinhart, a sectionmate, during their RC year. The trust built that year was key to thredUP’s success, said Homer. “One of the things that’s really hard... View Details
- 23 Jul 2001
- Research & Ideas
How Relationships are Building Biotech
career relationships help to build up organizations. The study of careers seems to act as a powerful lens for examining the birth of biotech. Higgins, who specializes in... View Details
Keywords: by Martha Lagace & Mallory Stark