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  • All HBS Web  (9,979)
    • People  (45)
    • News  (2,780)
    • Research  (4,695)
    • Events  (42)
    • Multimedia  (161)
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Show Results For

  • All HBS Web  (9,979)
    • People  (45)
    • News  (2,780)
    • Research  (4,695)
    • Events  (42)
    • Multimedia  (161)
  • Faculty Publications  (3,113)
← Page 16 of 9,979 Results →
  • 2015
  • Chapter

Consuming Brands

By: Jill Avery and Anat Keinan
Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in... View Details
Keywords: Brand Building; Brand Management; Marketing; Brands and Branding
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Avery, Jill, and Anat Keinan. "Consuming Brands." Chap. 8 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
  • December 2016
  • Module Note

Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations

By: Robert Simons
This module reading provides directions for using the online Job Design Optimization Tool (JDOT) which is available free of charge from Harvard Business School Publishing at https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multimedia/JDOT/index.html. This tool can... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Span Of Control; Span Of Accountability; Performance Measurement; Job Design; Organization Design; Strategy; Entrepreneurship
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Simons, Robert. "Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations." Harvard Business School Module Note 117-110, December 2016.
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • 21 Jun 2023
  • Blog Post

Building a Better World: The Harvard Builders Club

like we had our own little family for the coming two years and forever. As graduates of the MS/MBA program, we were privileged to be part of this inspiring group of people. The... View Details
  • March 1998 (Revised June 1999)
  • Case

DigitalThink: Building a Sales Force

By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
Keywords: Internet and the Web; Salesforce Management; Business Startups; Service Industry
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Roberts, Michael J., Joseph B. Lassiter III, and Christina L. Darwall. "DigitalThink: Building a Sales Force." Harvard Business School Case 898-193, March 1998. (Revised June 1999.)
  • June 2016
  • Case

Alnylam: Building a Biotechnology Powerhouse

By: Kevin Schulman
Alnylam is an early stage biomedical technology focused on commercial development of a novel technology platform, siRNA. This technology offered promise to treat rare genetic disorders that could not be treated with other technologies. Alnlyam's development entailed... View Details
Keywords: Technological Innovation; Commercialization; Health Disorders; Intellectual Property; Biotechnology Industry
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Schulman, Kevin. "Alnylam: Building a Biotechnology Powerhouse." Harvard Business School Case 316-113, June 2016.
  • 15 Jul 2021
  • News

How Acknowledging Your Employees Emotions Builds Trust

  • 30 Mar 2020
  • News

How Building Wellness Certifications are Adapting to COVID-19

  • March 1995 (Revised July 1995)
  • Case

Apple Computer (B)(Abridged) : Building a Worldwide Strategy

By: Michael Beer and Gregory C. Rogers
Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details
Keywords: Human Resources; Adaptation; Corporate Strategy; Computer Industry
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Beer, Michael, and Gregory C. Rogers. "Apple Computer (B)(Abridged) : Building a Worldwide Strategy." Harvard Business School Case 495-045, March 1995. (Revised July 1995.)
  • May 8, 2025
  • Article

How to Build a Life: The Bliss of a Quieter Ego

By: Arthur C. Brooks
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Brooks, Arthur C. "How to Build a Life: The Bliss of a Quieter Ego." The Atlantic (May 8, 2025).
  • May 5, 2022
  • Article

How to Build a Life: Ben Franklin’s Radical Theory of Happiness

By: Arthur C. Brooks
Citation
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Brooks, Arthur C. "How to Build a Life: Ben Franklin’s Radical Theory of Happiness." The Atlantic (May 5, 2022).
  • 26 Feb 2024
  • Podcast

Global CEO of Chanel Leena Nair: Building the Courage to Lead

Despite the decades of progress women have made in the workplace, they remain underrepresented in leadership positions at companies across the globe. Leena Nair, CEO of Chanel, is working to change that. Reflecting on her journey from rural India to London, Leena... View Details
  • 05 Jan 2015
  • Video

Building a Global Support System

  • 04 May 2017
  • News

Building a psychologically safe workplace

    Building Climate-Resilient Cities and Infrastructure

    This episode in our climate adaptation series features HBS Professor John Macomber. John discusses how companies and governments need to incorporate climate resilience as they develop and finance real estate and infrastructure to address the risks of flooding,... View Details
    • 01 Jun 2023
    • News

    Elevator Pitch: Block by Block

    integration, embedded sound systems and projectors, and modern interior layouts. Status: Wong, a former SpaceX engineer, founded Cloud Apartments in early 2021 and has closed more than $3 million from lead investor Tim Connors (MBA 1999) View Details
    Keywords: entrepreneurship; construction; housing; design; Construction of Buildings; Construction of Buildings
    • August 2018 (Revised February 2022)
    • Case

    Lexoo: Building a Long-Lasting Platform

    By: Chiara Farronato and Elena Corsi
    Daniel van Binsbergen, Lexoo’s CEO, and web developer Chris O’Sullivan, CTO, had set up Lexoo, a UK legal marketplace, to help small and medium enterprises (SME) find legal advice at low prices. Lexoo had recently invested in a new vertical focused on larger companies.... View Details
    Keywords: Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Service Operations; Digital Platforms; Marketplace Matching; Growth and Development Strategy; Legal Services Industry; United Kingdom
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    Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform." Harvard Business School Case 619-019, August 2018. (Revised February 2022.)
    • 31 Mar 2011
    • News

    Building an Online Swap Shop

    Silicon Valley. Homer joined the thredUP team after HBS, but he worked closely with Reinhart, a sectionmate, during their RC year. The trust built that year was key to thredUP’s success, said Homer. “One of the things that’s really hard... View Details
    Keywords: Clothing and Clothing Accessories Stores; Retail Trade
    • 23 Jul 2001
    • Research & Ideas

    How Relationships are Building Biotech

    career relationships help to build up organizations. The study of careers seems to act as a powerful lens for examining the birth of biotech. Higgins, who specializes in... View Details
    Keywords: by Martha Lagace & Mallory Stark
    • 17 Nov 2020
    • News

    Building the On-Demand Workforce (Report)

    Keywords: gig workers; gig economy
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