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  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
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  • 2023
  • Working Paper

The Value of Professional Ties in B2B Markets

By: Navid Mojir and Sriya Anbil
We study how a particular form of social ties (i.e., professional ties proxied by past employment) affects price and profitability in business-to-business (B2B) markets. While most of the work on social ties focuses on information diffusion in business-to-consumer... View Details
Keywords: Professional Ties; Social Ties; Business-to-business Marketing; B2B Marketing; Repo; Individual Connections; B2B Pricing; Pricing; Decision-making In Financial Markets; Marketing; Relationships; Price; Financial Markets; Decision Making
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  • 01 Jan 2024
  • Blog Post

Answers to Your Top Questions about Financial Aid at HBS

something that is already on your mind. To help you get the information you need, we connected with the Financial Aid team to help answer the most frequently asked questions about financing an MBA. 1. What is HBS doing to make an MBA more... View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

ones in my family to stream songs. I felt like BTS and I were inseparable, so that made me try harder for their success.” BTS’ connection with its fans became evident when it first earned the Billboard Music Award for Top Social Artist in... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Apr 26 2023
  • Testimonial

Preparing for PLD with HBS Online

  • 04 Apr 2016
  • Blog Post

Meet the Middle East & North Africa Club

The Middle East and North Africa (MENA) Club at HBS aims to strengthen the ties between MENA club members and increase awareness about the MENA region on campus. In addition, the club strives to connect MENA members with alumni and to... View Details
  • 9 AM – 11:59 PM EDT, 17 Oct 2018
  • HBS Club Events

HBS Global Networking Night 2018

It's Global Networking Night! HBS alumni throughout the world will come together for an evening of informal networking and engagement. There's no better time to be connected welcome recent graduates and meet other alumni in your city at this relaxed and fun evening!... View Details
  • 22 Apr 2021
  • Blog Post

Launching the Women in Tech Initiative at HBS

This past year the HBS Tech Club launched a new group called the HBS Women in Tech Initiative. The mission of this group is to connect women who are interested in the tech industry and to empower women with the skills, confidence, and... View Details
  • 27 Sep 2021
  • Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

colleagues and managers online, fearing that the connection could come with career risks, according to a recent study in the Academy of Management Journal. The study—OMG! My Boss Just Friended Me: How Evaluations of Colleagues’... View Details
Keywords: by Rachel Kim Raczka
  • 04 Sep 2015
  • Blog Post

4 Tips for MBA Students with Families

parent at HBS. We recently connected with Debbie Nichols and Aubrey Chavez – members of the HBS Crimson Parents Club – to learn more. Here’s a round-up of what they thought parents should know about HBS.  1.  Don’t worry about being... View Details
  • 13 Nov 2023
  • Blog Post

HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)

On Veterans Day, we take a moment to honor the courageous individuals who have served in the armed forces. Today, we hear from Lindsey Chrismon (MBA 2025) who served with dedication and is now pursuing an MBA, connecting the worlds of... View Details
  • 20 Apr 2020
  • Blog Post

Introducing LivelyHood, A Volunteer Nonprofit Founded in Response to COVID-19

Justin Crist Lee (MBA 2021) is working to help launch LivelyHood, a COVID-19 volunteer response effort. LivelyHood is a platform that connects healthy, young volunteers with the elderly and immunocompromised in their local community for... View Details
  • 29 Jul 2021
  • Blog Post

Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are View Details
  • 07 Jul 2023
  • Blog Post

Harvard Innovation Labs: Where Passion and Purpose Meet

The Harvard Innovation Labs ecosystem has been called a place of “structured serendipity” where innovation is fueled by connection and collaboration. The labs enable students and alumni from across Harvard’s 13 schools to take the seed of... View Details
  • 02 Nov 2023
  • Blog Post

Getting a Peek Into the HBS Experience

Peek is an annual online program intended for current undergraduate students that provides an opportunity to try out the HBS case method of study, join a leadership development discussion, gain an understanding of the career flexibility and optionality that the MBA... View Details
  • 17 Oct 2022
  • Research & Ideas

Why Quiet Quitters Need More Than Money to Re-Engage

There’s a scene in the drama series Mad Men when junior ad exec Peggy Olson complains to her mercurial boss Don Draper, “You never say thank you.” Don peevishly replies: “That’s what the money is for!” Harvard Business School Professors Rawi E. Abdelal and Thomas J.... View Details
Keywords: by Michael Blanding
  • 16 Nov 2017
  • News

Language and Globalization: The Mandate to Speak English at Rakuten

  • February 2022
  • Article

OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online

By: Nancy Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre and Serenity Lee
We propose and test a relational boundary-blurring framework, examining how employees’ evaluations of colleagues’ characteristics drive their decisions to connect with colleagues as friends online. We use a multi-method approach across four studies to investigate how... View Details
Keywords: Self-disclosure; Relationships; Employees; Internet and the Web; Boundaries
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  • 2023
  • Working Paper

Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

By: Shelley Xin Li, Frank Nagle and Aner Zhou
Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details
Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
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  • 26 May 2023
  • Blog Post

Bringing Space Tech Back to Earth

Sciences (SEAS) and Harvard Business School, will soon head to SpaceX, where she’ll work in the direct-to-cell connectivity department. Along with enabling normal cell phone features such as text messaging and phone calls, that technology... View Details