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  • October 2004 (Revised July 2010)
  • Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
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Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
  • 20 Feb 2019
  • News

Rocket-tunity: Can Private Firms Turn a Profit in Space?

  • Mar 2012
  • Article

A Jobs Compact for America's Future

Without a well-trained, well-paid, continuously improving workforce the United States cannot compete with other nations effectively—and won’t be able to sustain high and rising living standards. Yet at all levels of the economy, we behave... View Details
  • February 1993
  • Background Note

HRM Course Overview Note

By: Michael Beer
Provides an overview of the first-year required course in Human Resource Management. It argues that commitment, coordination, and competence are critical organizational outcomes and that skills in organizational diagnosis, design, and change are central to obtaining... View Details
Keywords: Change; Competency and Skills; Human Resources; Organizations; Organizational Design; Outcome or Result; Behavior
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Beer, Michael. "HRM Course Overview Note." Harvard Business School Background Note 493-062, February 1993.
  • February 2013
  • Case

YouTube Channels

By: Sunil Gupta and Dharmishta Rood
In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
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Gupta, Sunil, and Dharmishta Rood. "YouTube Channels." Harvard Business School Case 513-078, February 2013.
  • April 2008
  • Case

TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

By: Michael Beer and Sunru Yong
TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details
Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry
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Beer, Michael, and Sunru Yong. "TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial." Harvard Business School Brief Case 082-184, April 2008.
  • 01 Nov 2019
  • Video

Jaithirth Rao

Jerry Rao, serial entrepreneur and founder of the India-based Value and Budget Housing Corporation, describes his company's innovative strategies for building affordable housing and competing in India's real estate market. View Details
  • 2015
  • Chapter

Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference

By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry
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Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
  • April 1989 (Revised January 1994)
  • Case

Novo Industri

By: Michael E. Porter and Michael J. Enright
Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry
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Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
  • December 2021 (Revised March 2022)
  • Case

Collaboration Wars: Slack vs. Microsoft Teams

By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
In 2021, Slack was acquired by Salesforce. While widely viewed as the best corporate collaboration and messaging software, Slack was being challenged by Microsoft, which was giving away its competitive product, Microsoft Teams, for free with a subscription to... View Details
Keywords: Information Technology; Applications and Software; Technology Adoption; Acquisition; Business Model; Business Strategy; Competitive Strategy; Corporate Strategy; Competition; Expansion; Technology Industry
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Yoffie, David B., Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. "Collaboration Wars: Slack vs. Microsoft Teams." Harvard Business School Case 722-398, December 2021. (Revised March 2022.)
  • Article

Does 'Could' Lead to Good? On the Road to Moral Insight

By: Ting Zhang, Francesca Gino and Joshua D. Margolis
Dilemmas featuring competing moral imperatives are prevalent in organizations and are difficult to resolve. Whereas prior research has focused on how individuals adjudicate among these moral imperatives, we study the factors that influence when individuals find... View Details
Keywords: Moral Insight; Ethical Dilemma; Could Mindset; Divergent Thinking; Moral Sensibility; Creativity; Decision Choices and Conditions
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Zhang, Ting, Francesca Gino, and Joshua D. Margolis. "Does 'Could' Lead to Good? On the Road to Moral Insight." Academy of Management Journal 61, no. 3 (June 2018): 857–895.
  • January 1995 (Revised November 1995)
  • Case

Candela Laser vs. Cynosure, Inc.

By: Josh Lerner and Benjamin Conway
Summarizes the lawsuit by Candela Laser against its former CEO and founder, who has begun a competing firm. The extent of patent and trade secret protection are crucial issues. View Details
Keywords: Information Technology; Patents; Lawsuits and Litigation; Entrepreneurship
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Lerner, Josh, and Benjamin Conway. "Candela Laser vs. Cynosure, Inc." Harvard Business School Case 295-097, January 1995. (Revised November 1995.)
  • November 2013
  • Article

Organizational Ambidexterity: Past, Present and Future

By: Charles A. O'Reilly III and Michael Tushman
Organizational ambidexterity refers to the ability of an organization to both explore and exploit—to compete in mature technologies and markets where efficiency, control, and incremental improvement are prized and to also compete in new technologies and markets where... View Details
Keywords: Organizational Ambidexterity; Organization Design; Innovation; Leadership; Organizational Design; Innovation and Invention
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O'Reilly, Charles A., III, and Michael Tushman. "Organizational Ambidexterity: Past, Present and Future." Academy of Management Perspectives 27, no. 4 (November 2013): 324–338.
  • Teaching Interest

Exec Ed: Real Estate Management Program: Finance, Design, Leadership

By: John D. Macomber
The Real Estate Management Program brings industry leaders and real estate practitioners together to explore real-world scenarios, best practices, and effective management techniques for competing successfully in today's dynamic global markets. View Details
  • June 1999 (Revised December 2002)
  • Case

Supermercados Disco: Regional Strategy

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength. View Details
Keywords: Food; Marketing Strategy; Global Strategy; Globalized Markets and Industries; Retail Industry; Food and Beverage Industry; Argentina
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Arnold, David J., Guillermo D'Andrea, and Silvina Romero Paz. "Supermercados Disco: Regional Strategy." Harvard Business School Case 599-127, June 1999. (Revised December 2002.)
  • 01 Apr 2022
  • News

The Harvard Business School New Venture Competition Turns 25: Celebrating a Quarter Century of Innovation and Entrepreneurship

  • August 2017 (Revised July 2019)
  • Case

GROW: Using Artificial Intelligence to Screen Human Intelligence

By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro... View Details
Keywords: Big Data; Artificial Intelligence; Talent and Talent Management; Recruitment; Selection and Staffing; Human Resources; Information Technology; AI and Machine Learning; Analytics and Data Science; Financial Services Industry; Air Transportation Industry; Advertising Industry; Manufacturing Industry; Technology Industry; Japan
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Bernstein, Ethan, Paul McKinnon, and Paul Yarabe. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Case 418-020, August 2017. (Revised July 2019.)
  • February 2013 (Revised April 2013)
  • Case

Monique Leroux: Leading Change at Desjardins

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
Monique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete... View Details
Keywords: Change Barriers; Leadership; Women And Leadership; Cooperatives; Social Enterprise; Financial Firms; Communication Strategy; Change Management; Transformation; Communication; Financial Services Industry; Canada
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Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "Monique Leroux: Leading Change at Desjardins." Harvard Business School Case 313-107, February 2013. (Revised April 2013.)
  • 13 Oct 2010
  • News

NASA Establishes Tournament Lab for Software Developers

  • 09 Dec 2015
  • Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

application developers turn to the App Store for digital distribution. The platform providers are their selling partners, scraping off a little bit for themselves on each sale. It’s a great arrangement for small businesses—until their hosts decide to start View Details
Keywords: by Carmen Nobel; Retail; Technology; Web Services
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