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Show Results For
- All HBS Web
(9,651)
- People (41)
- News (3,268)
- Research (4,118)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,883)
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details
Keywords: by Peter K. Jacobs
- August 2000 (Revised November 2000)
- Case
Building Brand Community on the Harley-Davidson Posse Ride
The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
- 06 Nov 2014
- News
Building a Startup Community Beyond Commencement
As director of the Harvard Innovation Lab (i-lab), Jodi Goldstein (MBA 1996) has watched a number of innovative student businesses thrive at the space in its three years of operation. But watching those students lose their access to this View Details
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal... View Details
Keywords: by Julia Hanna
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- May 2021 (Revised June 2021)
- Case
Zoom Video Communications vs. Microsoft Teams
By: Andy Wu
In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details
Wu, Andy. "Zoom Video Communications vs. Microsoft Teams." Harvard Business School Case 721-483, May 2021. (Revised June 2021.)
- June 2007
- Case
Howard Schultz: Building Starbucks Community (B)
By: William W. George and Lance P. Pierce
Supplements the (A) case. View Details
George, William W., and Lance P. Pierce. "Howard Schultz: Building Starbucks Community (B)." Harvard Business School Case 407-127, June 2007.
- 1983
- Book
Marketing Communications in a Changing Environment
By: John A. Quelch
Quelch, John A. Marketing Communications in a Changing Environment. Harvard Business School Press, 1983. (Edited compilation of Harvard Business Review articles, No. 14081, Monograph.)
- September 1986
- Background Note
Dilemmas of Developing and Communicating Strategy
Badaracco, Joseph L., Jr. "Dilemmas of Developing and Communicating Strategy." Harvard Business School Background Note 387-044, September 1986.
- 22 Oct 2013
- News
Connecting Communities to Improve Post-Disaster Recovery
- 10 Dec 2024
- Video
112724 HBS Community Values online 2024
- 12 Feb 2015
- Video
Connecting Communities to Improve Post-Disaster Recovery
- 18 Jul 2018
- News
Ensuring HBS Remains a Dynamic Community
Rebecca Sumner Lien (MBA 1993) (photo by Genevieve Shiffrar) Rebecca Sumner Lien (MBA 1993) (photo by Genevieve Shiffrar) A part-time job at a Roy Rogers restaurant first introduced Rebecca Sumner Lien to business. “I was fascinated by how the restaurant ran and how... View Details
- March 2017 (Revised April 2017)
- Module Note
Community Values and Learning Culture Agreement
By: Amy C. Edmondson
- 14 Dec 2014
- News
Communicate Better with Your Global Team
- 04 Jan 2013
- News
Innovative Incentives for Community Based Workers
- 10 Dec 2024
- Video
112724 HBS Community Values classroom 2024
- 22 Oct 2013
- News
Connecting Communities to Improve Post-Disaster Recovery
- 24 Apr 2014
- News
Leading a community of health care providers
vision is to make DaVita (Italian for “giving life”) “the best dialysis company the world has ever seen.” Thiry is known as the “mayor of DaVita Village” by the company’s more than 50,000 employees, who are referred to as “teammates.” Thiry observes, “We are a View Details