Publications

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details

Keywords: by Peter K. Jacobs

24 Apr 2014
News

Leading a community of health care providers

vision is to make DaVita (Italian for “giving life”) “the best dialysis company the world has ever seen.” Thiry is known as the “mayor of DaVita Village” by the company’s more than 50,000 employees, who are referred to as “teammates.” Thiry observes, “We are a View Details

06 Nov 2014
News

Building a Startup Community Beyond Commencement

As director of the Harvard Innovation Lab (i-lab), Jodi Goldstein (MBA 1996) has watched a number of innovative student businesses thrive at the space in its three years of operation. But watching those students lose their access to this View Details

16 Sep 2014
News

Harvard Study Warns Business Community Of Economic Inequality Risks

Jan 29 2024
Testimonial

Broadening Your Perspective with a New Community

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal... View Details

Keywords: by Julia Hanna

January 2002
Article

How Communication Improves Efficiency in Bargaining Games

By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max H. Bazerman

Keywords: Communication; Negotiation

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May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

June 2007
Case

Howard Schultz: Building Starbucks Community (B)

By: William W. George and Lance P. Pierce

Supplements the (A) case. View Details

1983
Book

Marketing Communications in a Changing Environment

By: John A. Quelch

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September 1986
Background Note

Dilemmas of Developing and Communicating Strategy

By: Joseph L. Badaracco Jr.

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22 Oct 2013
News

Connecting Communities to Improve Post-Disaster Recovery

10 Dec 2024
Video

112724 HBS Community Values online 2024

12 Feb 2015
Video

Connecting Communities to Improve Post-Disaster Recovery

18 Jul 2018
News

Ensuring HBS Remains a Dynamic Community

Rebecca Sumner Lien (MBA 1993) (photo by Genevieve Shiffrar) Rebecca Sumner Lien (MBA 1993) (photo by Genevieve Shiffrar) A part-time job at a Roy Rogers restaurant first introduced Rebecca Sumner Lien to business. “I was fascinated by how the restaurant ran and how... View Details

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

24 Apr 2014
News

Get involved in improving your local community

Former chairman and CEO of American Express James Robinson III (MBA 1961) talks about how business can get involved in improving their local communities. (Published April 2014) View Details

March 2017 (Revised April 2017)
Module Note

Community Values and Learning Culture Agreement

By: Amy C. Edmondson