Publications

December 1999 (Revised August 2000)
Case

Superior Printing

By: Paul W. Marshall

Students must take the role of a family member who is the CEO of a commercial printing business. Discusses how you will finance growth and still maintain dividends for other family members. View Details

Keywords: Family Business; Business Growth and Maturation; Investment Return; Corporate Finance

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03 Nov 2015
Video

Harnessing productive tensions in hybrid organizations

June 2004 (Revised June 2006)
Supplement

Vertex Pharmaceuticals: R&D Portfolio Management (A)

By: Gary P. Pisano, Lee Fleming and Eli Strick

Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will... View Details

Keywords: Research and Development; Investment Portfolio; Pharmaceutical Industry

March 2008
Supplement

Carlyle Japan (B)

By: David B. Godes, Masako Egawa and Mayuka Yamazaki

This is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks. View Details

Keywords: Private Equity; Commercial Banking; Investment; Networks; Value; Japan

June 2013 (Revised March 2015)
Case

Open Innovation at Siemens

By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller

The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Energy Industry; Health Industry; Green Technology Industry; Manufacturing Industry

Research Summary

Recruiting specialized inventors into young organizations

Commercializing nascent technologies may require the expertise of those intimately involved in the original invention, especially when tacit knowledge is essential. Yet the organization home to the original invention may not serve as the best commercialization... View Details

2004
Working Paper

The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship

We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and collective... View Details

Keywords: Customers; Commercialization; Entrepreneurship; Innovation and Invention

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19 Jul 2019
Blog Post

Making a Broader Impact with Multiple Disciplines

humanly-impossible procedures with precision, accuracy, and consistency. I work on commercializing science and building businesses around these technology paradigms to democratize high-quality surgical care to billions around the world.... View Details

April 2005 (Revised January 2006)
Case

Epodia: Demise of the HBS case-writing Monopoly?

Karl Ulrich, Wharton professor, must decide between a commercial and "open source" model for his new business case venture. Students analyze a variety of open source and proprietary business models and formulate strategic recommendations. View Details

Keywords: Business Model; Business Startups; Cases; Management; Open Source Distribution; Business Strategy

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19 Feb 2013
News

The Coming Failure of 'Accountable Care'

November 2003 (Revised March 2008)
Case

Caja España: Managing the Branches to Sell (A)

By: Francisco de Asis Martinez-Jerez and Rosario de Albornoz

Juan Luis Rojas, commercial planning manager of a Caja de Ahorros (savings bank), faces the challenge of motivating the branches to sell more long-term mortgages and ponders whether to use transfer prices to achieve his objective. View Details

Keywords: Business Divisions; Banks and Banking; Resource Allocation; Organizational Design; Performance Improvement; Sales; Motivation and Incentives; Banking Industry

January 2017
Case

Expanding Ecommerce at Technos

By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi

Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details

January 1974 (Revised November 1982)
Case

First National Bank of Lake City (A)

Involves the unionization of the employees of a commercial bank by one of the big national unions. Illustrates the reasons why bank employees and other white collar employees may feel the need for union representation. View Details

Keywords: Labor Unions; Banks and Banking; Banking Industry

May 2000
Supplement

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details

Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry

23 Apr 2019
Video

X-Cor Therapeutics Final Pitch New Venture Competition 2019 Alumni Track

April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details

February 2019 (Revised November 2024)
Case

Theranos: Who Has Blood on Their Hands? (A)

By: Nien-hê Hsieh, Christina R. Wing, Emilie Fournier and Anna Resman

This case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As... View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Ethics; Entrepreneurship; Lawsuits and Litigation

18 Apr 2012
News

Google's billion dollar business model under threat

March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

By: V. Kasturi Rangan

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry